Posted on 06/19/2013 5:23:34 PM PDT by drewh
The Obama administration has reportedly tried to enlist the NBA in helping it sell Obamacare to the American people.
It’s unclear whether a potential marketing partnership would put big-name players at the center of ad campaigns or if it would be as simple as putting the NBA trademark on marketing materials, Politico first reported today.
People can begin signing up for Obamacare in October, with the new insurance coverage kicking in next year. Many have speculated that the enrollment campaigns would benefit from a celebrity endorsement or partnership with a major sports league.
“You just can’t be a smoker and be obese or heavy … and be a basketball player. These folks are kind of the picture of youth and health, and in some ways, that’s the target audience,” said Jon Kingsdale, who oversaw the implementation of the Massachusetts health law — which was boosted by the Boston Red Sox, Politico reported.
Officials with the Centers for Medicare & Medicaid Services declined to comment on talks with the NBA, Politico said. “We are speaking with a wide range of potential partners and organizations about our efforts to inform Americans of the opportunity to enroll in quality, affordable coverage in the health insurance marketplaces,” an agency spokesman said.
The NBA declined to comment.
(Excerpt) Read more at washingtontimes.com ...
Overpaid under educated athletes always inspire me to listen to them and accept what they are selling.
The Birdman clearly has his stuff together.
FUBO! TRAITOR!
I’m not sure if I should listen to grown men who play games for a living, or those who play pretend...
NBA!!!!!!!! ROFLMAO.....
What’s next... commercials with OJ begging for Obama?
Obama is a miserable flipping joke.
The big boys need to stick to playing with their balls and leave the ObamaCare thing to those of us who are going to be seriously affected by this ‘RAT fiasco.
Anderson the animal is now with Miami. He’s into the seventh game of the finals tomorrow night.
What the f! Is he carrying a Gucci manbag?!? Now I hate Canada.
No suspensions for chest bump followed by shoving?
If it's anywhere near as good as Pelosi says (we know it won't be), put the information out there, and let people learn and understand it!
So those NBA fans who spend hundreds of dollars on sneakers endorsed by NBA players are going to be encouraged by them to spend money on health insurance instead?
“So those NBA fans who spend hundreds of dollars on sneakers endorsed by NBA players are going to be encouraged by them to spend money on health insurance instead?”
I assure you the NBA fans that spend hundreds of dollars on sneakers will not be spending a penny on health insurance (just as they don’t spend any money on rent or groceries...their own money, I mean).
I am in full agreement.
Why bother the NBA when the Fonz is available to jump sharks at Sea World?
Perhaps he can offer pardons in return. I am sure the NFL will have some takers.
The urban BASE has to be “sold”???? LOL. What a failure.
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