Skip to comments.Ford Korea shows signs of new vigor
Posted on 06/23/2013 11:47:13 PM PDT by TexGrill
Fords years of introducing new vehicles and marketing their fuel efficiency in Korea will finally pay off this year, said Jung Jae-hee, head of the U.S. automakers Korean unit.
Ford Sales and Service Korea sold 657 Ford and Lincoln brand vehicles in May, the highest monthly figure since the company was established back in 1995.
If we continue the recent sales momentum, this years car sales will be strong enough to offset last years big investment, Jung said in a recent interview with The Korea Herald.
Ford Korea last year took the risky step of pouring eight new models and marketing resources into the Korean market. But skepticism shrouded the decision that came after years of sluggish car sales.
It was not an easy decision for the head office. But they saw the market potential, the CEO said.
(Excerpt) Read more at koreaherald.com ...
If you’re trying to sell a Lincoln on fuel efficiency, I’ve got some difficult news for you...
I’ve got a Linc, an f-350 diesel, and a Helix scooter.
Guess which one I use for long distance trips, which is my heavy hauler, and which is my commuter.
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