Skip to comments.Taiwan Beer serves up tennis ace endorsement
Posted on 07/17/2013 7:42:21 PM PDT by TexGrill
TAIPEI -- Taiwanese tennis star Hsieh Su-wei has reached a preliminary agreement with Taiwan Tobacco & Liquor Co. (TTLC) to endorse Taiwan Beer.
The deal, which will reportedly pay Hsieh NT$5 million (US$167,712) a year, could be signed by the end of the month at the earliest, TTLC Chairman Hsu An-hsuan said Tuesday.
Under the agreement, Hsieh will wear the Taiwan Beer logo during her matches and shoot commercials pitching the product.
Hsieh's visibility skyrocketed after she became the first Taiwanese to win a Grand Slam tennis title when she and partner Peng Shuai of China won the women's doubles title at Wimbledon earlier this month.
No sooner had she won the title, however, than her father spoke publicly of the high costs of playing professional tennis and the lack of sponsorship Hsieh had received in Taiwan, even hinting that she could become a Chinese citizen in exchange for the right deal.
Hsieh later dismissed the possibility of a change in nationality, and she was clearly upbeat after the possibility of securing an endorsement deal with a domestic company moved closer to becoming a reality.
I'm happy to endorse Taiwanese enterprises, and I hope more of them will sponsor athletes so that they have an easier time pursuing their professional career, Hsieh said.
Taiwanese companies can also increase their profile internationally.
(Excerpt) Read more at chinapost.com.tw ...
isn’t “Suwei” the Chinese word for water?
In Chinese pinying, water is spelled shui. But I can’t recall which tone at the moment.
I think it’s tone 3.
(not kidding, but not sure)
You’re probably right on the 3rd tone.
And the beer is called “Taiwan On”
Yes, shui (water) is 3rd tone. Pi jiu is the word for beer (2nd & 3rd tones). I consumed much of it in the late 70s, working as a journalist and running with the Hash House Harriers.
‘isnt Suwei the Chinese word for water?’
I thought it was the Arkansas word for pork and pork related products?
Thanks for the feedback, all.
Yep, I’m an expert on the word Pi jiu too.
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