Skip to comments.Kmart Customers Say 'Shame on You' for Early Holiday Ad
Posted on 09/12/2013 12:52:35 PM PDT by nickcarraway
Kmart should be ashamed for airing its first holiday commercial some 100 days before Christmas when temperatures topped 90 degrees in much of the country, some shoppers say.
"I do not want to see Christmas ads when it is still SUMMER," wrote a customer on Kmart's Facebook page. "I will not be shopping at Kmart this year due to your advertising this early, I don't care what the reason."
Kmart, a unit of Sears, is defending the timing of the new ad, saying it aired early to announce the rollout of a new promotion that began Sept. 8.
In a statement to ABC News, Kmart said, "Customers can plan in advance in order to take advantage of layaway for holiday purchases."
Another Facebook user told Kmart, "There is no reason to make the holidays into a consumer nightmare. You should be ashamed."
Retailers are gearing up for the holiday selling season, when many companies ring up 20 percent of the year's sales.
"The time between Thanksgiving and Christmas is the shortest it can ever be on retail selling days. [Retailers] have to start earlier," said Jan Kniffen, retail analyst and CEO of J Rogers Kniffen Worldwide Enterprises.
(Excerpt) Read more at abcnews.go.com ...
don’t shop there anyway.’the crowd is’too dangerous.
Kmart is going after Christmas layaway sales as their “Hail Mary” pass. You need at least 90 days lead time to do layaway.
Outside the 4th, I’ve reached a point where all these holidays are nearly meaningless...
The greedy fat corps would concoct a holiday every single day of the year if they could, hoping the ocean of dummies would throw more money at them...
Hills Department Stores used to set one entire store up for Christmas in late August. Trees, tinsel, snowmen, Jingle Bells on the intercom, the whole nine yards. All just so that their buyers and senior execs could come and see what their Christmas merchandising setup was going to look like.
Blame Obama. He is in perpetual campaign mode. Merchants should be in perpetual Christmas mode.
Favorite Dennis the Menace cartoon:
“Look Joey! Christmas Decorations!...That means Halloween is almost here!”
Trying to make people ship their pants?
K-MART???? They closed most of the Big K Marts around here. Only one or two left.
No amount of Christmas decoration can hide the fact that the inside of my local K-Mart looks like a Soviet era commodities store. Seriously, cinder block with a thin coat of peeling grey paint. Ceiling tiles missing or covered in water stains and puke green 1970’s floor tiles.
Will they be selling “holiday trees”?
Boy you really can get anything at K-Mart
Hallmark is also already advertising for Christmas. Saw it on tv the other night a couple of times. I had to look up when I heard the Christmas music. Sure enough....
I’m sorry but what Holiday are they talking about???? /sarc if needed.
LOL I hate going there but I had to find some school items for my child.
The owner of Sears has looted the brand and sold off the real estate.
Given they are talking about lay-away buying, then it makes sense.
They give people 10-12 weeks to pay for stuff.
The reason I like it is that they’re encouraging buying rather than going into credit card debt.
FWIW, I find that positive.
Also, I could give a rip about “commercial Christmas”. As many have pointed out, late December probably was the time of the incarnation and not the birth...when the light came into the world.
As Rainman said. Kmart sucks.
And yet no retailer would dare have a Martin Luther King day sale. That would be SHTF time. The NAACP, SPLC the racial racketeers would be wielding their wrath and the DoJ would be investigating.
She was just the Blue-Light Special walking around.
I found their back to school tv ads showing little kids doing hip hop a lot more discusting.
It makes some business sense for the following reasons:
-Kmart offers layaway chain wide. Walmart allows individual store managers to decide whether they want the hassle (which most of them do not). So there is some competitive advantage.
-Good way to sell to people short on money in a tough economy (it boomed back in the 70’s).
-Kmart captures their cash in the layaway payments. So they get to invest that money for a time even if the customer ultimately cancels. Plus that’s less they can spend at the competition.
-As many here have pointed out, Kmart has become decidedly downscale, and layaway is a proven winner with this crowd.
K-Mart made a huge mistake back in the early 80’s when they still were competitive with Wal-Mart. They backed off of a pure grocery section, and they went a cheap stuff-a-store plan.
Grocery was burdened by a union, so I forgive them that, but they should have re-entered after ditching the union.
Wal-Mart became a destination store and K-Mart became an afterthought.
At this point, the best thing they could do would be to rebrand all their boxes as Sears Retail, bring back food, and turn the K-Mart name into a competitor in small towns to Family Dollar.
Oh, an Amish holiday. How quaint.
Were any Kmarts unionized? I had never heard of that.
Only unionized discount chain I was aware of was Meijers up in Michigan.
While in college, just out of the army, I worked at a K-Mart food section. Union rules allowed the others to claim my hours each week. After having about 25 whittled down to half a shift at graveyard time for a few weeks in a row, I said to self, “Self, this is stupid.” and went to find non-union gainful employment at P&G.
Kresge’s 5&10 — That would be an absolutely awesome relaunch. Great idea.
I spend less and less at Christmas time.
Isn’t that an off-shoot religious sect of KawaBonga?
No different than starting your Presidential Election Campaign 2 years in advance....
Newspaper Carrier Day (September 4th)
Oh, okay. it’s the great creator-god, Tangaroa foot bath and towel snap Holidays.
I just really don’t do holidays anymore. We have a huge open house on Christmas Eve for friends and family, food & drinks, and we have 3 grandchildren that we give gift cards to.
That’s it. It is stress free and everyone has a great time Christmas Eve.
They could really bank on 'Sadie Hawkins' Day!
----------------------------------> I miss Kresge's and any five and dime stores.
'Five and Dime' - good times - good times"
Sounds like a nice, stress less day. Stressing on the holiday - I try to plan ahead-like getting Christmas cards ready by Thanksgiving but I don't mail them until first week of December. I don't have to find everyone's addresses or updates to addresses, etc. because doing that drives me crazy.
Due to the Obama depression, I've had to start my own business, to find any kind of employment. I have an on-line business. One thing that I've learned is that Black Friday really is get-in-the-black Friday. You just break even for most of the year. Christmas literally is, do or die.
So I'm much more sympathetic to retailers than I used to be. There's no excuse for the "Happy Season" crap, though.
I was in Sam’s Club the other day, and they had Christmas ornaments and wreaths for sale.
What office was he campaigning for ?