Safety is not passive either, but the Illogic of Progressivism and the Social Gospel has so permeated society that many people think safety should be intrinsic and brought by governmental force.
Using seat belts in cars and wearing crash helmets on motorcycles are not passive acts. These devices must be designed, purchased and operated to be beneficial, with time, treasure and trade offs at each of those steps.
Traffic law enforcement is anything but passive. Look at the steps taken for fire prevention and control over the history of civilization. Even cavemen piled rocks around their fire lays.
The reason this propaganda style is so effective today is government schools teaching government values, but that is for another day.
We have truth on our side, so one of the most important tactics is to show people that they are being manipulated and deceived.
Once they see that, they become leery of the other side and receptive to our views.
Another advantage is that the statists pushing to restrict rights no longer have the virtual monopoly on the dissemination of information.
Use the comments section in online publications to get our message out. It shows people how they are manipulated, performing information judo on the propagandists by using their own media against them.