Skip to comments.GOP, Start Fighting With Paid TV Ads Now, or Face Consequences in 2014
Posted on 10/24/2013 4:11:56 PM PDT by Kaslin
Sometimes I am just plain amazed at how corporations, various industries and certainly political parties and their numerous affiliate groups prefer to cry in their coffee, curse the darkness and cede public opinion when it is being manipulated against them. Instead of marshaling their huge financial resources and using tried and true methods that really could change momentum and move opinion in their direction, they try to move the opinion ball in small increments with muted and wasteful tools.
Let me give a perfect example of what I mean and how, specifically, those who so oppose Obamacare and many policies of the Democrats could start countering the president's "bully pulpit" and start to create messages that could be momentum-changers in the coming year.
In late 1993 and much of 1994, television ads featuring a couple known as "Harry and Louise" flooded the airwaves in opposition to then-President Clinton's proposed version of health care reform. It was produced and funded by a health insurance industry lobby group. In the ads the couple lamented the "bureaucracy" and lack of flexibility in the Democrats' then-proposed requirement for mandatory health care for employees through heavily regulated HMOs.
The ads cost some 24 million dollars and ran throughout the year, leading up to the 1994 elections. Taking nothing away from Newt Gingrich's "Contract with America," I think it is fair to say that even Newt gave great credit to the impact the "Harry and Louise" ads had in turning disgruntled and confused viewers into a surge of GOP voters. Gingrich himself was shocked to learn just how quickly the last few days of the 1994 campaign turned in the direction of a Republican majority in the House.
It's ironic to consider that nearly twenty years later, in an age in which social media allegedly molds opinions and moves voters, that this old play from an old playbook is not being revisited.
Of course, we must be mindful that "Harry and Louise" themselves are likely of no value, since the two have resurfaced in numerous ads since then, including one in support of Obamacare.
But who says it has to be the same names or even on that one subject?
What Republicans lack is a counter to the endless dribble of pro-Democrat, or to be more specific, pro-Obama news stories which gloss over so many facts and issues.
It's fine to debate on conservative-friendly networks and talk shows, but that's really preaching to the choir. President Obama and the media are beating Republicans to the punch over every issue in the medium that they generally control -- television.
Coming up with $20 million dollars in 1990 wasn't likely easy, and matching that same sort of ad buy in 2013-14 would cost more and require more work. But for all the industry money wasted on silly messages that never have a meaning to the average public, such as the absurd "I'm an Energy Voter," surely there is money out there to air real live messages that have a lasting punch.
Just for fun, here are, off the top of my head, a couple (insert your own video footage, I'll just provide the voiceover):
On Obamacare/Class Warfare: "He says he cares about the struggling middle class, but when millions tried to sign up for his mandatory healthcare program or face fines through the IRS, his computer system failed, his phone lines didn't work and few who wanted to could enroll. All the while, President Obama and the Democratic Congress ignored Republican pleas to delay the mandate on working Americans. ... While Obama exempted big corporations, handing them a free pass. ... Call your Congressman and U.S. Senator and tell them to join Republicans in telling President Obama to stop singling out working Americans and end the individual healthcare mandate."
Or how about this little daddy?
On Hypocrisy: "President Obama promised transparency, but when asked why our ambassador and others were left to die at the hands of terrorists in Benghazi, Barack Obama and Democratic leaders blamed it all on a tragic reaction to a YouTube video. When asked why the IRS targeted conservative groups during his reelection Obama and Democrats blamed it on a handful of 'rogue IRS agents in Cincinnati, Ohio.' When asked how many enrolled in a botched online healthcare effort allegedly created to assist millions, the President simply muttered 'thousands.' YouTube videos? Rogue Agents in Cincinnati? 'Thousands'? Now that's transparency you can't believe in."
I'm sure those great D.C. consultants out there could do better, but you catch my drift. As for those who want to save the GOP, they better. Because press conferences and Facebook postings just aren't cutting it.
>>The author is exactly right, but we must also stop fighting each other and instead unite against the enemy, the rat party
And we need to agree to play hardball. We’re in a street brawl with experienced brawlers. We need to learn the art of the nut punch and eye gouge. We need to out-Alinsky them. And when we get one of them down, we hammer them into a coma.
Why not put most of the resources into new media? You'd be getting out the message, and starving the enemedia at the same time.
The RINOS could be scoring big points right now if they were to point out that Ted Cruz saw all this crap coming, but they would have to eat **** to do that..
Play hardball against the left, that is what we must do
Republicans who can’t find their spine and guts and brains, need to be identified and voted out!!!
>>Play hardball against the left, that is what we must do
Yes, the ENTIRE Left: every Progressive is our enemy, whether they put an R, an I, or a D after their name. You will know them by their fruits.
Yes it is. I hope and pray they do. But sometimes it seems they can’t or won’t. Example Romney fought like hell against his GOP opponents and then not much fight at all against O when we needed it the most, granted the hurricane didn’t help but still he let up after the first debate and never pressed on the gas afterward.
The GOP is hoarding money so they can use it against conservatives in
Unfortunately the rat party includes the official leadership of the Republican Party. How you gonna unify with them?
agree to a point..the GOP problem isnt with the base but rather with the slimey scumbag hand wringing low life vile consultants and unnamed staffers.
The GOPe will be surrendering on every issue for the rest of this year, at least. The GOP leadership wants to pass amnesty!
All FReepers need to make it clear, you pass any “immigration reform” and we stay home or vote for something else. We need to start putting on the heat.
Romney, like modern Republican presidential candidates did not want to be president. He felt intensely that he absolutely had to have and totally deserved the Republican Nomination as Club recognition of his abilities and wonderfulness but he did not want to have to be President. Same with Dole and McCain and Ford and Bush I. Even Bush II seemed a tad ambivalent and seemed to pull his punches in both his runs.
Republicans are not going to stop fighting each other. We fight because so many of them are actually Democrats with an R behind their name.
Yes, the conservatives need to start ads now and it’s way past time to start hitting below the belt.
Here in Michigan there are ads running against Gary Peters who is the democrat seeking to replace Carl Levin.
So one liberal replacing another liberal, is that correct?
Terri Land is the republican running, shes our former SOS. She used to run with the establishment crowd but that honeymoon has ended and now she turns to the tea party crowd for advice. She has openly supported Ted Cruz and his call to defund Obamacare.
Gary Peters is the democrat running and he’s currently in the house.
For Republicans to be strategic they first need to decide what they want to be strategic about. The Republican message currently is, “We support the DemonRATS in everything they do because they have the Presidency and the Senate, therefore we can’t beat them. Thinking otherwise is reckless.” That’s not a message that will play well.
They need a vision first, then a plan to communicate it. “WE GO ALONG” is not a vision. It’s a nightmare.
Well, if the Tea Party is attacked by the moderate/elitist republicans, then I would say that a simple, round-robin style ad campaign with everyday conservative, grassroots Americans stating very simply, “We ARE the Tea Party!” and do so unapologetically, that message will spread, it will resonate, and keep the true conservative base energized till we can make the corrections we need to make in 2014...Almost 12 months from now...
Can we hang on that long??? That will be the defining criteria...
I disagree. We (Tea Party/Constitutionalists) are the major enemy of the RINO’s. They will be fighting dirty in the primaries - against all who put country ahead of party. We need to start fighting THEM now. And get ready for a dirty fight.
We must win the battle before we fight the war, or all is lost.