Skip to comments.CNN and MSNBC Lose Almost Half Their Viewers in One Year (Dinosaur Media DeathWatch™)
Posted on 11/27/2013 1:34:49 PM PST by Zakeet
It's been a tough year for the liberal cable news outlets.
Data released Tuesday show CNN shedding 48 percent of total viewers since last November and MSNBC dropping 45 percent.
The numbers were even worse in the all important demographic of people aged 25 to 54 as CNN's ratings dropped 59 percent and MSNBC's 52 percent.
In an off-election year, and with last November's numbers skewed higher as a result of the presidential election, it should be expected for ratings to decline.
However, Fox News didn't see close to these losses. In total day, FNC is only down 18 percent since last November and 30 percent in the demo.
As you might imagine, prime time numbers were also down.
CNN was off 54 percent in total viewers and 62 percent in the demo. MSNBC declined 50 percent in total prime time viewers and 57 percent in the demo.
By contrast, FNC was second in all of cable in prime time this November averaging over 2 million viewers. This represented a decline of 21 percent in total viewers and 41 percent in the demo.
As such, no matter how you slice it, the liberal cable networks fared much worse in the past twelve months than their far more centrist competitor.
We're doing even worse than our colleagues in the fish wrap business.
Half of Zero is still zero..................
Viewership down - doesn’t matter. Obama will ensure they receive enough advertising money to keep going.
It’s not ad revenues, it’s their share of cable subscriptions ..
But either way, the viewership erosion is significant for other reasons .
I never understand why, at least around where I live, whenever there is a TV in a waiting room (or at McDonalds), they always have CNN on. Always. Who makes them put that crap on?
I’ve never understood the CNN and MSNBC business model. If your goal is to make money through advertising, why would you intentionally alienate half of the potential viewers?
Some would say “they don’t care, they’re only in business to push the liberal-democrat agenda”. To which I say fine, but they’ve already got the hardcore liberal audience, how do they expect to change hearts and minds by preaching to the choir?
Whichever way you cut it, it makes no sense. Fox News has been beating them in every way simply by being centrist and not taking either side. Something they teach in Business 101.
CNN will very soon reach the point where the only way to lose more viewers is for people to spend less time at airports. This will be their “terminal velocity”.
The problem is that all of the above, including faux news, still have viewers. But happily, the viewers seem to be disappearing over time. I think a lot of it is websites like hulu that allow people to download content on demand. And also the fact that you can get a lot more information in less time on the web without the fake drama.
Showing they are part of "changing the world" with clips of a bunch or vermin ridden hippy protesters.
If people want to hear bullcrap they can just make up their own. Likely as well as what CNN and MSNBC make up......
I don’t think MSNBC is actually real. Just turn it on for a few minutes. The sets look weird, the lighting is weird, the graphics are weird, even the sound is weird, and the hosts are veritable freak show. It looks like something The Matrix would come up with to approximate what a news network would look like.
“CNN was off 54 percent in total viewers and 62 percent in the demo. MSNBC declined 50 percent in total prime time viewers and 57 percent in the demo.”
And that shows that the liberal elite doesn’t care much about money as so many people have always assumed. They care about the leftist agenda.
Same where I live. Doctors office or nursing homes ect ect. All tuned to CNN.
Funny story. A few years ago in school, one of the academic buildings lobby had a small cafe. They had three TVs. Two were large flat screens mounted on the walls, one was a old 19” CRT mounted on a support colum in the corner of the room.
The flat screens almost always had ESPN on one of them, and either Fox News or Discovey, MTV, etc. The old 19” CRT in the corner always had CNN or MSNBC on, surrounded by the most miserable looking group of students and faculty. Anyone could walk up and change the channel, but I never saw anyone change it from Fox to CNN or PMSNBC.
I wonder why those four people stopped watching?
Actually it just tells me libs are getting their propaganda dose from more “modern” portals.
The internet, social media, etc.
Cable tv (like newspapers) is an increasingly older demographic (other than sports programming) so it likely trends Republican.
The VA used to have FoxNews on all the time too but something happened. I wonder what?
With a sewer mouth like Bashir still living and breathing on their screen, not to mention their shabby treatment of Lara Logan -a REAL heroine to DARE question the Obamabastard on his failings at Benghazi, is this a surprise.
I hope they all got to hell and take their liberal rag journals with them.
I get my news off the internet, Fox occasionally. Never CNN or PMSNBC.
You nailed it. Same with Hollywood. They will sacrifice anything -- ANYTHING, including profit or even survival -- to promote the New World Order. It's the marxist thing to do, to give your all to the Collective.
The issue isn't so much why the media and the movie makers are doing what they're doing, it's why their stockholders and directors allow them to do it.
people can only stand to watch and endless stream of lies for so long.
“If you like it, you can keep it”
“man made global warming is real!!!!!!”
“TEA Party racists....”
Up here in the UP of Michigan Fox News is on in waiting rooms in doctors offices and hospitals. McDonalds have no TV on in this area. Lots of music on. If Obama comes on the radio in a store - There are shouts of turn that Idiot off.
they always have CNN on.”
This is true at the place where I have my oil changed also. Asked them why and they said CNN provided the TV and it’s part of the agreement their corporation signed with CNN. On this particular set all the other channels were blocked off. One of the other guys in the waiting room got up, turned it off and said somebody else could turn it back on after he left.
Putin is busy.
Who would place an Ad when eyeballs are not there to look & buy?
Fellow travelers.. would..
Red diaper babies now own academia , hollywierd, and most media..
OH!.. and the White Hut.. the military and ALL security agencies...
The economy is now controlled in OZ and the man behind the curtain..
The wicked witch are now PATRIOTS..
The Ruby Red Shoes now have whole nother meaning..
Dorothy’s feet now have the acrid odor of socialism..
Welcome to Bizarro World..
“Cnn on the TV is the mark of a third rate company” My message to such companies
Last November was the Presidential election. It's not surprising viewership is down. FNC's relatively better numbers just indicate the frustration of liberals and their lack of interest in watching Obama implode.
They got to turn things around. They shouldn’t have signed on to the Obama Express. Time to jump from the train before it wrecks! maybe get some Conservatives on the line up or some interesting people. Hire Obermann back! Shut down MSNBC or Go total commie and get some interesting foaming at the mouth Marxists—they would be interesting at least.
Perhaps you didn't read the article,but the article indeed made it clear that a certain bleed from election year highs was expected, but this was dramatically outside the norm. As to the idea of watching Obama implode
I think that is why they are tuned out and what is significant about the entire story. To me, that Obama is imploding is more important per se than these cable outlets.
Well, mea culpa on that one.
No prob .as much as I dislike drive by comments based on the headline only, I too am guilty of it from time to time ..
“Never CNN or PMSNBC.”
Lucky for me, my dish does not get CNN or PMSNBC...only FOX and Aljazera.
I have never seen PMSNBC, and CNN only in airports.
It’s all about:
The USA is a mistake or blight
The USA is doing it wrong.
Buttbama can do no wrong
Buttbama is so nuanced, so smart
Color me this, color me that
News about the goings in countries no one cares about
How people are getting their feelings hurt
NONsense. IT’s ALL about the money:
They are just after the same ‘low-sales-resistance’ audience as the Democrats.
“MSNBC ranked #1 in weekend sales prime (Sa/Su 7p-2a) for the 7th consecutive month among A25-54.
MSNBC ranked #1 among African-American viewers in both A25-54 and total viewers in all key dayparts.
MSNBC ranked #1 among Hispanic viewers A25-54 in M-F primetime and M-Su primetime.”
The link doesn’t mention gender, but I’d bet a pony they are successful in the ‘dumb slut’ demographic too.
Advertisers LOVE these demographics.
CNN and MSNBC’s problem is they are fighting for the same demographics.
Which is why their attempt to cotinue to prop up the fraud-in-chief will have no effect on the national perception of him...
And if anyone ever changed channels in the airports, CNN would lost the other half of their “viewers”.
Bingo. Soros, along with money laundered by Team Obama such as O’care website $$$$, stimulus, and various other green projects such as Solyndra, etc., diverted to media outlets will ensure the media survives regardless their ratings.
I believe that is only true as long as they have extra income. If their own personal revenues fall enough, they may be forced to consider actual product that appeals to an actual audience.
Imagine if robot or CGI actors become good enough that people will accept them. The popularity of anime points in that direction, already. What will the real human actors do then?
Actors do go broke and do become passe. If/when the bottom line become paramount, the directors and producers will do whatever it takes to regain the audience. Actually, that may be the impetus behind the reality shows.
If I just want opinions, I can go on FB without the commercials.
Oh, they're not going to go broke themselves. They've got enough cash stashed that they don't ever have to worry about it. But they won't hesitate to drive their industry into the sewer. They already have.
Imagine if robot or CGI actors become good enough that people will accept them.
Speed the day! I give it another 10 years or so. Even the voices can be synthesized. Then Hollywood's monopoly is OVER. At least on the production side. Distribution is another matter, although the Internet will provide a populist medium for that.
What will the real human actors do then?
Go back to waiting tables and panhandling or giving head down at the bus station.
If/when the bottom line become paramount, the directors and producers will do whatever it takes to regain the audience.
Nope. They'll retire on the wealth they've accumulated in the meantime, leaving their "art" and their "craft" a shelled-out husk bereft of any integrity, value, or life.
Actually, that may be the impetus behind the reality shows.
No, those are insipid fabrications that cost little or nothing to produce and that pander to the trailer-park crowd. They're the last gasp of a dying -- and largely irrelevant -- medium.
You didn’t make that. Somebody else made that happen.
Redistribute the ratings!
Political ads... for democrats CNN and MSNBC are like one non-stop ad... they only have to pay for the small portion of ads that ‘looks like’ paid political ads... the shows are free...
I was so happy to go to a Safeway near work and see Fox on. Also, a small cafeteria at work (science and tech park) mostly has Fox on. But... I guess it’s because that’s a highly military contractor area, although with a lot of call centers and solar panel centers, plus some computer companies.
Aljazera offends me for even being on in America
Hilarious. I once went jogging near desert area and some buzzards were circling around me during my run and I start laughing and kinda yelled at them, “hey, I’m not dead yet”...I actually started laughing while I was running.