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CNN and MSNBC Lose Almost Half Their Viewers in One Year (Dinosaur Media DeathWatch™)
NewsBusters ^ | November 27, 2013 | Noel Sheppard

Posted on 11/27/2013 1:34:49 PM PST by Zakeet

It's been a tough year for the liberal cable news outlets.

Data released Tuesday show CNN shedding 48 percent of total viewers since last November and MSNBC dropping 45 percent.

The numbers were even worse in the all important demographic of people aged 25 to 54 as CNN's ratings dropped 59 percent and MSNBC's 52 percent.

In an off-election year, and with last November's numbers skewed higher as a result of the presidential election, it should be expected for ratings to decline.

However, Fox News didn't see close to these losses. In total day, FNC is only down 18 percent since last November and 30 percent in the demo.

As you might imagine, prime time numbers were also down.

CNN was off 54 percent in total viewers and 62 percent in the demo. MSNBC declined 50 percent in total prime time viewers and 57 percent in the demo.

By contrast, FNC was second in all of cable in prime time this November averaging over 2 million viewers. This represented a decline of 21 percent in total viewers and 41 percent in the demo.

As such, no matter how you slice it, the liberal cable networks fared much worse in the past twelve months than their far more centrist competitor.


TOPICS: Business/Economy; Culture/Society; Front Page News; News/Current Events
KEYWORDS: cnn; dinomedia; half; lose; mediabias; msm; msnbc; partisanmediashill; partisanmediashills; ratings; viewers; year
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We're doing even worse than our colleagues in the fish wrap business.

1 posted on 11/27/2013 1:34:49 PM PST by Zakeet
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To: Zakeet

Half of Zero is still zero..................


2 posted on 11/27/2013 1:35:35 PM PST by Red Badger (Proud member of the Zeta Omicron Tau Fraternity since 2004...................)
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To: Zakeet

Viewership down - doesn’t matter. Obama will ensure they receive enough advertising money to keep going.


3 posted on 11/27/2013 1:36:15 PM PST by aimhigh
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To: FReepers








POUR IT ON!


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4 posted on 11/27/2013 1:41:08 PM PST by onyx (Please Support Free Republic - Donate Monthly! If you want on Sarah Palin's Ping List, Let Me know!)
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To: aimhigh

It’s not ad revenues, it’s their share of cable subscriptions…..

But either way, the viewership erosion is significant for other reasons….


5 posted on 11/27/2013 1:41:11 PM PST by C. Edmund Wright (Tokyo Rove is more than a name, it's a GREAT WEBSITE)
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To: aimhigh
>>>Viewership down - doesn’t matter Sure does matter, Who would place an Ad when eyeballs are not there to look & buy? This hits the revs & the financial bottom line. They need to clean house and look for a new PR firm, its a failure!!
6 posted on 11/27/2013 1:42:59 PM PST by SIRTRIS
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To: Zakeet

I never understand why, at least around where I live, whenever there is a TV in a waiting room (or at McDonalds), they always have CNN on. Always. Who makes them put that crap on?


7 posted on 11/27/2013 1:43:43 PM PST by fhayek
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To: Zakeet

I’ve never understood the CNN and MSNBC business model. If your goal is to make money through advertising, why would you intentionally alienate half of the potential viewers?

Some would say “they don’t care, they’re only in business to push the liberal-democrat agenda”. To which I say fine, but they’ve already got the hardcore liberal audience, how do they expect to change hearts and minds by preaching to the choir?

Whichever way you cut it, it makes no sense. Fox News has been beating them in every way simply by being centrist and not taking either side. Something they teach in Business 101.


8 posted on 11/27/2013 1:48:56 PM PST by bigbob (The best way to get a bad law repealed is to enforce it strictly. Abraham Lincoln)
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To: Zakeet

CNN will very soon reach the point where the only way to lose more viewers is for people to spend less time at airports. This will be their “terminal velocity”.


9 posted on 11/27/2013 1:49:30 PM PST by Yossarian
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To: Zakeet

The problem is that all of the above, including faux news, still have viewers. But happily, the viewers seem to be disappearing over time. I think a lot of it is websites like hulu that allow people to download content on demand. And also the fact that you can get a lot more information in less time on the web without the fake drama.


10 posted on 11/27/2013 1:49:43 PM PST by RKBA Democrat ( There is no worst president but owebama, and valerie jarrett is his prophet.)
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To: 04-Bravo; aimhigh; andyandval; Arizona Carolyn; Bahbah; bert; bilhosty; Caipirabob; carmenbmw; ...

ping


11 posted on 11/27/2013 1:51:33 PM PST by abb
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To: bigbob
MSNBC, with their latest commercial promoting themselves, have alienated anyone with a brain.

Showing they are part of "changing the world" with clips of a bunch or vermin ridden hippy protesters.

12 posted on 11/27/2013 1:53:18 PM PST by Mogger (Independence, better fuel economy and performance with American made synthetic oil.)
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To: Zakeet

If people want to hear bullcrap they can just make up their own. Likely as well as what CNN and MSNBC make up......


13 posted on 11/27/2013 1:53:49 PM PST by SECURE AMERICA (Where can I go to sign is for the American Revolution 2013 and the Crusades 2013?)
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To: Zakeet

I don’t think MSNBC is actually real. Just turn it on for a few minutes. The sets look weird, the lighting is weird, the graphics are weird, even the sound is weird, and the hosts are veritable freak show. It looks like something The Matrix would come up with to approximate what a news network would look like.


14 posted on 11/27/2013 1:54:22 PM PST by cdcdawg (Be seeing you...)
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To: Zakeet

“CNN was off 54 percent in total viewers and 62 percent in the demo. MSNBC declined 50 percent in total prime time viewers and 57 percent in the demo.”

And that shows that the liberal elite doesn’t care much about money as so many people have always assumed. They care about the leftist agenda.


15 posted on 11/27/2013 1:56:22 PM PST by vladimir998
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To: fhayek

Same where I live. Doctors office or nursing homes ect ect. All tuned to CNN.


16 posted on 11/27/2013 1:57:38 PM PST by Wiggins
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To: fhayek

Funny story. A few years ago in school, one of the academic buildings lobby had a small cafe. They had three TVs. Two were large flat screens mounted on the walls, one was a old 19” CRT mounted on a support colum in the corner of the room.

The flat screens almost always had ESPN on one of them, and either Fox News or Discovey, MTV, etc. The old 19” CRT in the corner always had CNN or MSNBC on, surrounded by the most miserable looking group of students and faculty. Anyone could walk up and change the channel, but I never saw anyone change it from Fox to CNN or PMSNBC.


17 posted on 11/27/2013 1:58:18 PM PST by matt04
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To: Zakeet
MSNBC declined 50 percent in total prime time viewers

I wonder why those four people stopped watching?

18 posted on 11/27/2013 1:59:41 PM PST by GreenHornet
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To: vladimir998

Actually it just tells me libs are getting their propaganda dose from more “modern” portals.

The internet, social media, etc.

Cable tv (like newspapers) is an increasingly older demographic (other than sports programming) so it likely trends Republican.


19 posted on 11/27/2013 2:00:22 PM PST by nascarnation (Wish everyone see a "Gay Kwanzaa")
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To: fhayek
... they always have CNN on

The VA used to have FoxNews on all the time too but something happened. I wonder what?

20 posted on 11/27/2013 2:00:44 PM PST by shove_it (old Old Guardsman 1962-63)
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