Ummm, for a start-up to grab 0.5% of the entire US oil market in under two decades is amazing (if they hit their goal and your numbers are correct). On top of that, if they have that amazing success, hundreds of others will come along to try to copy it. I could be wondrous news...
but there are always those who disdained the invention of the automobile, because it couldn't do 90 mph and cost less than $5 in its first decade of production.
Good Luck to this company, I appreciate capitalism. The article was very silent on the cost of production, water use in a dessert environment, land use... it is hard to tell if this technology has a future...