Posted on 01/06/2014 7:37:02 PM PST by 2ndDivisionVet
Missy Robertson has always been busy long before the fame of A&E's Duck Dynasty came knocking on her door. As the wife of Jase Robertson, her growing schedule demanded numerous public appearances and beckoned her to fill a void in the fashion industry a stylish yet comfortable and age appropriate clothing line. The line is in collaboration with Stephanie Carter's Southern Fashion House, which produces Judith March, Jacque and Janis clothing lines and DejaVu boutiques. Robertson has long been a fan of the Judith March line and immediately turned to Carter to help bring her vision to fruition.
"I felt there was a void in the market for busy, working moms who want to look put together without having to put a lot of effort into it while staying modest and age-appropriate. These styles are reflective of the fun new fashions that can always be found in the junior section of department stores. However, the silhouettes in the collection are intended to flatter women of all ages, shapes, and sizes," says Missy Robertson.
When asked who the target Missy Robertson by Southern Fashion House customer is, Missy says, "At first I thought it would be a woman like myself a busy mom who is always on the go. However, my 19 year old cousin loves every piece that I've worn so far and asks to borrow them. My 84-year old grandmother has also picked out a few pieces for herself. It seems to appeal to all ages, and that thrills me."
"I have always wanted to do a line with longer hemlines but simply needed the inspiration to do so. When I met Missy, she inspired me to put the collection together using my design and retail background, and so our collaboration began," says Stephanie Carter of Southern Fashion House.
Missy Robertson by Southern Fashion House clothing line mixes vibrant colors and patterns with slightly longer hemlines, varying sleeve options and shapes resulting in fashion that is figure flattering, age appropriate and contemporary. The collection is rich in its interesting patterns and colors of bright jades, teals and turquoise mixed with touches of coral and balanced with neutrals, executed in substantial fabrics that are easy to care for. Textures like crochet and embroidery bring exquisite detail and dress up knits for stretch and comfort. The Spring Collection, debuting January 2014 at Market in Atlanta, Dallas and Las Vegas, consists of approximately 55 pieces including dresses, sportswear, light cover-ups, and mix-and-match tops that are versatile and affordable.
Retail prices will range from $54-$120 with the average price in the $78-$88 range. The collection will be available in department stores and consumer shops that carry this target price point. The line will also be available in select boutiques across the United States, Canada, & Mexico. www.shopmissyrobertson.com.
The line is figure flattering and age appropriate with vibrant colors, patterns and exquisite details like embroidery and crochet embellishments. Slightly longer hemlines and varying sleeve options result in pieces that can easily transition from day to night, appealing to the busy working mom. The Spring Collection will debut January 2014 in Atlanta, Dallas and Las Vegas markets." Video available at: http://origin-qps.onstreammedia.com/origin/multivu_archive/PRNA/ENR/FX-DC40490-20140106-1.mp4
And here’s to you, Missy Robertson...
Ping!
That’d be good! :-)
Cute peasant blouse.
I see what you did there.
Good for her! I hope she does well. Jase is my fav of the brothers.
I’m a suit and tie kinda gal myself. I think better when I am uncomfortable.
I’m a little slow...but “well done, sir”!
Finally...maybe before long we more “mature” ladies can find something in the stores besides street walker styles.
It seems to appeal to all ages, and that thrills me.
Well, it didn't thrill me. Maybe I'm not as thrillable as some people.
I love and admire those people, but this clothing line is awful. Cheap looking fabric, long floppy sleeves that will drag in everything—so impractical. No, thanks.
I ate almonds earlier, brain food. :-)
Thanks for noticing.
Agree. One of my pet peeves is people working around food with sloppy sleeves. Makes my skin crawl, actually.
OTOH, that blouse is cute on her and would be fine for standing around, doing nothing much and looking good.
I think the top looks like a hideous maternity top. I’ve become a little disenchanted with Duck Dynasty. My 11 year old grandson was spending the night and I thought it would be good to watch it with him b/c the show supposedly promotes family values. Instead, I was horrified for my grandson to hear Miss Kay talk to her grandchildren in front of their friends about when their father was conceived. Miss Kay is just a little too crass for my tastes, especially when I thought it was a safe show for children to watch.
expensive too!
Very cute. I hope her clothing line is successful.
I had never watched the show until the liberals got their panties in a knot over Phil’s remarks. Now they have a new fan, funny how that works :)
Well, I guess you could sit in a Turkish bath house in San Fran. You'd think real good in there. :)
Affordable?
I bet I would get a lot done because I would shrink wrap myself with pool liner:)
pet peeves
Mine is people working around food with hair hanging all over their face. They push it out of their face with the same hands fixing your food. Disgusting. Bring back hairnets.
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