Skip to comments.Ford Exec: ‘We Know Everyone Who Breaks The Law’ Thanks To Our GPS In Your Car
Posted on 01/09/2014 10:06:54 AM PST by billorites
Ford's Global VP/Marketing and Sales, Jim Farley, said something both sinister and obvious during a panel discussion about data privacy today at CES, the big electronics trade show in Las Vegas.
Because of the GPS units installed in Ford vehicles, Ford knows when its drivers are speeding, and where they are while they're doing it.
Farley was trying to describe how much data Ford has on its customers, and illustrate the fact that the company uses very little of it in order to avoid raising privacy concerns: "We know everyone who breaks the law, we know when you're doing it. We have GPS in your car, so we know what you're doing. By the way, we don't supply that data to anyone," he told attendees.
Rather, he said, he imagined a day when the data might be used anonymously and in aggregate to help other marketers with traffic related problems. Suppose a stadium is holding an event; knowing how much traffic is making its way toward the arena might help the venue change its parking lot resources accordingly, he said.
(Excerpt) Read more at businessinsider.com ...
All of those Mustangs are ratting out their owners LOL
On GM vehicles you can pull the fuse on the ONSTAR mirror and disable the whole thing. At least you could.
If the data is being stored by FORD or GM..then the govt can get it. Probably already has it.
I think I’ll avoid buying cars with already installed GPS’s & just use one that I bought separately.
I don’t need no steenking GPS!
Don’t install it in my car.
The first company that advertises they are NOT tracking consumers via GPS will see an increase in 20% of sales.
This guy is in marketing??? I hope Ford gives him a new job, soon.
Stop buying Fords ould be my recommendation after that comment. Time to Cracker Barrell him...
Nut-job Conspiracy Theory Ping!
To get onto The Nut-job Conspiracy Theory Ping List you must threaten to report me to the Mods if I don't add you to the list...
This dunce is in charge of marketing? Maybe for Toyota.
My dad wonders why I have an old 1980 Plymouth that I want to get back into service asap. No GPS, no complex EFI system, speed control, etc. Just a 360, 4 barrel and a Torqueflite.
Every car with a built in GPS (which these days is almost every car) has the same situation. If your car knows where you are it knows how fast you’re going, and it knows enough about the local traffic laws (if only from observing their other drivers) to know when you’re breaking them.
Don’t forget the black boxes. Federally required on ALL 2014 vehicles. By unconstitutional regulation, NOT by Constitutional legislation.
Buy a leftover 2013 model and keep it as long as you can.
So why is it gathered? Solely to deny warranty claims?
The GPS is fine, its the transmitter radioing info to Ford that’s the problem.
Before the government has an orgasm thinking about the prospect of tapping into our GPS and issuing automated citations, let me just say this - Hammer time because that is exactly what will happen to my GPS whether they try to pull an Obamacare on this issue too. I will beat that GPS unit 6 ways to Sunday...
I think it’s going to come to that. Let the market decide what goes in our cars, not so much the Govt. Data collection has become a means of activity in and of itself, not really needing to do the actually finding of terrorists.