Skip to comments.Dive for cover, in a $36,000 family bomb shelter
Posted on 01/11/2014 4:48:20 PM PST by 2ndDivisionVet
BOUNTIFUL -- It sits in the parking lot of the Emergency Essentials store in Bountiful, all but daring you not to stop and stare.
The massive, bright yellow, corrugated metal section of pipeline is 10 feet across and thrice that length, with a few smaller sections of pipe sticking out at various angles. And just in case that's not enough of a draw for the terminally incurious, there's even a banner on the side -- at least there was until the last Bountiful windstorm -- that reads "Tour a 'Bomb Shelter' ... Atlas Survival Shelters."
Trust us, you want to tour this.
"My shelters have been global news the last two years," says Ron Hubbard, president and CEO of Atlas Survival Shelters, based out of Los Angeles. Think of it, he says, as an insurance policy that can be buried in the ground.
"It is nothing more than an insurance policy," Hubbard explains. "You hope you never use it, but this is insurance for your No. 1 asset -- your family."
Hubbard had been looking for a place to display a model shelter in Utah. The Beehive State is a top consumer of his product.
"Utah is a major market for us," he said. "For the amount of shelters in the ground, it's probably No. 2 in the country."
Texas gets more publicity in the doomsday survival business, but Hubbard says there's a reason that most companies making survival supplies are based in Utah.
"Utah is the prepper state," he said.
Last year, Hubbard hooked up with the people at Emergency Essentials, an Orem-based company with four locations in northern Utah, to display one of his shelters in front of the Bountiful store. Although Emergency Essentials doesn't sell the shelters, and merely refers interested customers to Atlas, the arrangement is "mutually beneficial," according to Dean Hale, director of marketing for Emergency Essentials.
Haley Williams, store supervisor for the Bountiful store, says the bomb shelter arrived on a flatbed truck sometime around the end of August.
Why the Bountiful store?
"All our other stores share a parking lot," she said. "We're the only ones with our own parking lot."
And the yellow shelter has been quite popular, according to Williams. Tours are offered, and they get multiple requests each day to see the inside of it.
"We've even had Scouting groups come through and tour it," she said.
Valorie Hoskins, a professional preparedness consultant with the Bountiful store, says lots of folks come by and take family photos next to the bomb shelter. And, she notes, reaction to its presence has been largely gender-specific.
"Women are like, 'Kill me now,' Hoskins said. "Men are like ... 'Man cave!' "
One customer even got angry when store employees wouldn't allow him to tour it during a summer thunderstorm.
"It's metal!" Hoskins says. "In a lightning thunderstorm!"
The Ford of shelters
Hubbard says he's been referred to as the Henry Ford of survival shelters, insisting he's brought affordable survival shelters to the masses.
"If you can afford to buy a second car, or a boat, you can afford a shelter," Hubbard says. "And that wasn't always the case."
Hubbard says his shelters aren't just some dank, dark hole in the ground. In addition to things like a decontamination shower, blast hatch and full NBC (nuclear, biological, chemical) air filtering system, they also feature a fridge, microwave, flat-screen TV, full bathroom, "master bedroom" and more.
Time was, such survival shelters were only for the wealthy, according to Hubbard. His shelters start at $35,900, and top out at $85,900.
"I make shelters so nice that more than half of the people who put them in live at least a part of the year in them," Hubbard said. "It's just like buying a pre-manufactured house, but this one is designed to be buried in the ground."
Atlas Survival Shelters began in 2011. When it started, Hubbard was simply looking for a shelter for his family.
"Everything was either too plain and simple, or over-priced," he said. "... I wanted an interior as comfortable as a house, but I didn't want to spend a fortune."
The display model in Bountiful is one of the company's smaller ones -- just 30 feet long. Normally, Hubbard says, they're 51 feet long.
And Hubbard has big plans for the future of his company. He hopes to display more bomb shelters -- a second display shelter is scheduled to be set up soon in Draper -- and he's in the early stages of developing "private prepper communities" around the country. These communities would be similar to a gated community or RV park -- but all the residences are buried 10 feet down. And Hubbard says there are plans this summer for a new reality television show on "a major network" that will deal with one of these new communities. He describes it as "Duck Dynasty" meets "Doomsday Preppers."
The reasons people consider buying a survival shelter are varied, according to Hubbard. Terrorist attack, nuclear explosion, World War III, civil unrest, pandemic -- the list goes on.
"The typical reason is for what people are afraid of in the U.S. -- the collapse of American civilization as we know it," he said. "They're looking toward the future."
Hubbard warns that if things don't change politically in this country, he believes it will "end in a civil war that will dwarf the one in 1862." He encourages anyone who can afford it to consider a survival shelter.
"When the president of the United States is threatened, they grab him by the neck, throw him down an elevator and put him in a bunker," Hubbard said. "If it's good enough for the president, it's good enough for you."
And while Hubbard realizes some see "preppers" as nuts, he calls it simply being ready for the future.
"There is nothing crazy about this," he said. "It's like having an underground cabin that just happens to be bomb-proof."
I showed this to my wife and all she said was, “See! Even bomb shelters have granite countertops. Why can’t we have granite countertops?”
Nuclear bombs going off, and she wants to have show off countertops.
Build a basic house over that puppy and you’d have a two story home.
All you’d need is land, your own well and some way of gre3nating your own electricity — and take it easy.
Tell her granite countertops give off radiation.
Whats Lurking in Your Countertop?
I want one with WiFi so I can keep on freeping! B^)
I’ve been married so long...I don’t even look both ways before crossing the street.
I haven’t spoken to my wife in over three months...we’re not fighting, I just don’t like to interrupt.
“I wouldn’t want to be a member of any club that would have me” Why she she stay married to me for 32 years? Women!
I did. She says that will help keep the food warm like a microwave countertop or something. She’s tricky like that.
Will it keep out demons and angels?
Only the $80,000+ version...
“They grab him by the neck, throw him down an elevator and put him in a bunker”
Sounds like my Freshman year in the dorm.
“We’ve got provisions, and lots of beer.”
You know, every can has its opener.
Congratulations! Everybody in your neighborhood saw your survival shelter being installed! And more than a few talked about it on FaceBook. When TSHTF, good luck trying to keep them out!
The Twilight Zone episode “The Shelter” deals with that very subject, believe it or not.
The 4 of us in that?
I’ll help um out. Just shoot me in the head on your way in and leave me outside.
I love my family no doubt. but 4 of us in a culvert tube? Pass.
Guess Obama is spurring one industry as least.
“You mean that new septic tank I had put in? Yeah, I know we have city sewers, but I’m planning on living off the grid.”
Well at least there’s plenty of natural light.
But seriously folks, the best place to be is on the water, with washed decks. Barring that, in MIDDLE floors of buildings.
Radioactivity is HEAVY. It sits on roofs and sinks into the ground.
You’re better off on the 3rd floor of a tenement than 6’ under!
(Not that I’m a scientist, but... OK I’m a scientist.)
World War II Anderson Shelters
I would rather fight defending my preparations to survive, which is already something that I planned for when preparing, than to merely die, because I didn’t prepare.
Even pioneer families had to fight to defend their goods and shelter from roaming looter packs.
A sense of security NOT!
when the poop hits the fan and the grid goes down, well.. the room will be as dark as the screen.
Actually, they don’t.
put one of these in your back yard for all to see.. haul empty boxes in like your stocking it up.
Then when the SHTF bug out to the real hide out :)
spendy decoy yes, but it’ll probably buy you the time you need to escape.
Not in this economy. You still have to have the land. Getting a permit would get the gossip going and trucking a big yellow thing down main street would cause a lot of nosy nellies to take notice. The only way to do it is to do it yourself in the back forty of your property with no close neighbors. The first teen year old who finds out about it will have his friends over the next day plugging up the air vents.
....”The key word is survival in the new frontier.”
she just wants the bomb shelter to look gneiss when the neighbors come over.
No way am I living in anything that’s 20 feet underground. I don’t even want to be 6 feet under so I’m being cremated.
Nice sized screen.
Question: What films should be available to watch?
1. ‘The Road’ In “The Road,” an unnamed disaster destroys society and wipes out most of life on Earth. The few survivors live in a world where their only sources of nutrition are the food made before the disaster and each other.
2. Mad Max.
3. 12 Monkeys
“when the poop hits the fan and the grid goes down, well.. the room will be as dark as the screen.”
No, these babes have generators.
“Getting a permit “
Yes, you would need to prepare an environmental impacted statement, get triplicate permissions from Homeland Security, and the OK by Obamacare navigators since radiation affects health.
i see you married mrs right. i bet you didn’t know her first name was “always”.
unless they run on a fuel tank like obamas stash.. at some point.. lights out.
I used to subscribe to that magazine in the 1980s I guess.
Not me, I’m not going anywhere, but I would expect your unprepared neighbors to be moving to a camp or distribution centers pretty quickly, long before they are starving and clawing at your door.
Gneiss. Good one!
4. A Boy and His Dog
(My favorite. A gal seduces the guy, with intentions that they share eating his dog for dinner. Guess how it turned out for the gal!)
I’d love to have a storm shelter but that’s a little expensive for me. And for only a few hours once or twice a year, nah. lol
“You have the right dynamic for the New Frontier”