Politico's goal with the influential and widely read Playbook is to try to set that day's media narrative. Because Politico is a left-wing outlet that disguises itself as objective, that goal alone is sinister enough.
Allen's "Playbook" is Journo-List on steroids, and all the lay media reporters use it to do their daily stories. Consequently, that's why Politico in general, and Allen in particular, are the GOP-E's weapon of choice against our people like Palin and Cruz, since Allen can literally drive each days news through this thing.
**lazy media reporters**