His family has been very non-commercial. On what are you basing this stereotyped comment.
Somehow I thought the family was involved in a number of lawsuits. Didn’t they sue Boston University to get back The Reverend Doctor Martin Luther King’s papers?
The Reverend who cavorts with prostitutes and assaults them, the Doctor who plagiarizes his dissertation. But then he was also a communist.
You really have not paid too much attention to this subject, have you?
The King family's efforts to commercialize King's legacy have drawn periodic criticism, beginning in 1997 when the family struck a multimillion-dollar deal with Time Warner to produce recordings of his speeches and books based on his writings. The family's supporters said the arrangement would spread King's message and help support the nonprofit King Center for Nonviolent Social Change in Atlanta.
King's heirs licensed the footage to Mercedes for an undisclosed fee through their for-profit company, Intellectual Properties Management of Atlanta. IPM's representatives didn't respond to requests for comment