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Why Coca Cola's Multicultural 'America the Beautiful' Ad Was Offensive
Breitbart ^ | 2 Feb 2014 | Michael Patrick Leahy

Posted on 02/03/2014 9:35:46 AM PST by SoConPubbie

Executives at Coca Cola thought it was a good idea to run a 60 second Super Bowl ad featuring children singing "America the Beautiful" – a deeply Christian patriotic anthem whose theme is unity – in several foreign languages. The ad also prominently features a gay couple.

Conservatives instantly lit up social media with objections, with many vowing to boycott the soda company's products.

“If we cannot be proud enough as a country to sing 'American the Beautiful' in English in a commercial during the Super Bowl, by a company as American as they come — doggone we are on the road to perdition," said former GOP Rep. Allen West. 

The lyrics of the song, written in 1893 by Wellesley College Professor Katherine Lee Bates, ask God to grant America “brotherhood / From sea to shining sea.”

As far as the executives at Coca Cola are concerned, however, the United States of America is no longer a nation ruled by the Constitution and American traditions in which English is the language of government. It is not a nation governed in the Anglo-American tradition of liberty. It is instead a nation governed by some all inclusive multi-cultural synthesis of the various forms of government in the world, as expressed by the multiple languages used in the Super Bowl ad to sing a uniquely American hymn that celebrates our heritage.

“We don't get to pick and chose whether America should be diverse or not,” says one of the women featured in the ad on a behind-the-scenes video posted by Coca Cola, “It is diverse.....We need to celebrate all the different diversities.”



(Excerpt) Read more at breitbart.com ...


TOPICS: Constitution/Conservatism; Culture/Society; News/Current Events
KEYWORDS: ads; aliens; barackobama; cocacola; corporatetreason; obama; obamacola
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"If we must have an enemy at the head of Government, let it be one whom we can oppose, and for whom we are not responsible, who will not involve our party in the disgrace of his foolish and bad measures." - Alexander Hamilton
 
"We don't intend to turn the Republican Party over to the traitors in the battle just ended. We will have no more of those candidates who are pledged to the same goals as our opposition and who seek our support. Turning the Party over to the so-called moderates wouldn’t make any sense at all." -- President Ronald Reagan
 
"A thing moderately good is not so good as it ought to be. Moderation in temper is always a virtue; but moderation in principle is always a vice." - Thomas Paine 1792
 
"It does not take a majority to prevail, but rather an irate, tireless minority, keen on setting brushfires of freedom in the minds of men." - Samuel Adams
 
"If ye love wealth better than liberty, the tranquility of servitude better than the animating contest of freedom, go home from us in peace. We ask not your counsels or your arms. Crouch down and lick the hands which feed you. May your chains set lightly upon you, and may posterity forget that you were our countrymen." - Samuel Adams
 

1 posted on 02/03/2014 9:35:46 AM PST by SoConPubbie
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To: SoConPubbie

The reality is most Illegals don’t give a rats butt about the US or have any patriotic feeling for it.


2 posted on 02/03/2014 9:37:45 AM PST by KSCITYBOY
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To: SoConPubbie

We’re a melting pot, not a buffet.


3 posted on 02/03/2014 9:38:18 AM PST by andyk (I have sworn...eternal hostility against every form of tyranny over the mind of man.)
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To: SoConPubbie

“diversity” = perversity


4 posted on 02/03/2014 9:38:38 AM PST by fwdude ( You cannot compromise with that which you must defeat.)
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To: KSCITYBOY

Pretty much did it for me with respect for Coke.


5 posted on 02/03/2014 9:38:39 AM PST by Da Coyote
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To: SoConPubbie

TOTALLY OFFENSIVE!


6 posted on 02/03/2014 9:39:57 AM PST by b4its2late (A Progressive is a person who will give away everything he doesn't own.)
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To: Da Coyote

Rush Limbaugh,” Hey Coke, if you believe it why not label your bottles in multiple languages.”


7 posted on 02/03/2014 9:40:24 AM PST by Para-Ord.45 ( Americans, happy in tutelage by the reflection that they have chosen their own dictators.)
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To: SoConPubbie
Coca Cola couldnt help themselves! this is In keeping with the great leaders new program!!


8 posted on 02/03/2014 9:40:44 AM PST by MeshugeMikey ("When you meet the unbelievers, strike at their necks..." -- Qur'an 47:4)
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To: SoConPubbie

If I boycotted every product or service that offended me; I’d be living off the grid in a tent in the middle of nowhere.

Not to say that normal people shouldn’t speak out when stupidity is on full display. But this was the Stupid Bowl show and idiot commercials are the main attraction. Followed by a half time show that is puke-inducing.

Oh. And I head there was something similar to a football game that was going on too. I think.


9 posted on 02/03/2014 9:43:35 AM PST by Responsibility2nd (NO LIBS. This Means Liberals and (L)libertarians! Same Thing. NO LIBS!!)
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To: Da Coyote

Same here, and it appears to me that the ad was designed to provoke outrage.

Coke already had a pre-canned response ginned up for the inevitable backlash, and liberal blogs had already set phasers to “Racist.”


10 posted on 02/03/2014 9:44:30 AM PST by Heavyrunner (Socialize this.)
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To: MeshugeMikey

Biggest loser? Jack Daniels.

No more JD and Cokes for me.


11 posted on 02/03/2014 9:44:54 AM PST by EQAndyBuzz (Insurgent Conservative)
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To: MeshugeMikey

criminal invaders show respect for another gringo tradition, “America the Beautiful”, a song written in English and set to music so that harmony of several kinds might result


12 posted on 02/03/2014 9:47:05 AM PST by tanstaafl44 (GDTA)
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To: Responsibility2nd

I have no problem whatsoever with Coca Cola marketing itself to Hispanics in Spanish. But the Super Bowl seemed like an odd place to do it, for the reasons stated above. Even the NFL markets itself to Hispanics, but it manages to do so without ticking off its English-speaking base.


13 posted on 02/03/2014 9:47:43 AM PST by 1rudeboy
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To: andyk

If we were truly a melting pot, there would be no identifiably black prople or or Asians in the United States. Just sayin...


14 posted on 02/03/2014 9:48:58 AM PST by Clemenza (Lurking)
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To: SoConPubbie
In your face salad bowl.

I prefer soup.

15 posted on 02/03/2014 9:50:06 AM PST by Manic_Episode (F the Whigs)
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To: andyk

We were a ‘melting pot’.
Now we are a salad bar.....................


16 posted on 02/03/2014 9:50:52 AM PST by Red Badger (Proud member of the Zeta Omicron Tau Fraternity since 2004...................)
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To: SoConPubbie

If Coca Cola want’s multicultural America, why don’t they have their cans and bottles reflect all the different ways to say it on their labels? Don’t like their product any longer.


17 posted on 02/03/2014 9:51:50 AM PST by native texan (Texans should be independent thinkers)
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To: tanstaafl44

there we go.

no doubt la raza was pleased!


18 posted on 02/03/2014 9:52:46 AM PST by MeshugeMikey ("When you meet the unbelievers, strike at their necks..." -- Qur'an 47:4)
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To: EQAndyBuzz

I gave up coke due to the sugar content...and the sugar free makes me ill...so im losing nothing but RESPECT for them.


19 posted on 02/03/2014 9:53:59 AM PST by MeshugeMikey ("When you meet the unbelievers, strike at their necks..." -- Qur'an 47:4)
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To: EQAndyBuzz

I dislike all soda but my husband is a Coke fan who will now switch to Pepsi. He was infuriated by the commercial.


20 posted on 02/03/2014 9:54:02 AM PST by surrey
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To: 1rudeboy

Funny thing about Coke marketing to the hispanics...

Our grocery store (TX chain) recently put a brand new, slim-type Coke machine, just inside their front door. It sells the Coca Cola bottles from Meheeco, only.


21 posted on 02/03/2014 9:54:25 AM PST by Jane Long (While Marxists continue the fundamental transformation of the USA, progressive RINOs assist!)
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To: Heavyrunner

“... liberal blogs had already set phasers to “Racist.”...”

The thing is they aren’t even smart enough to realize the backlash to this ad is NOT “racist”...

No one cares what “color” or “race” the singers were...only that a sone honoring America and living in America should be sung in English, the native language, and NOT the language of another country....

I don’t think anyone saw anything at all wrong with the older Coke commercial with the song, “I’d like to teach the world to sing” which was done by many nationalities....(color or race)....


22 posted on 02/03/2014 9:55:01 AM PST by Boonie
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To: Clemenza

Hehe, I think it’s a metaphor for a common culture. :-)


23 posted on 02/03/2014 9:55:01 AM PST by andyk (I have sworn...eternal hostility against every form of tyranny over the mind of man.)
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To: SoConPubbie

I turned the game off at about the time this commercial aired. I can’t take it anymore.


24 posted on 02/03/2014 9:55:34 AM PST by skeeter
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To: SoConPubbie

E Pluribus Unum

A house divided against itself cannot stand.


25 posted on 02/03/2014 9:56:01 AM PST by muffaletaman (IMNSHO - I MIGHT be wrong, but I doubt it.)
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To: SoConPubbie

All they do is peddle poison anyhow.


26 posted on 02/03/2014 9:56:23 AM PST by The Duke ("Forgiveness is between them and God, it's my job to arrange the meeting.")
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To: Jane Long

Mexican Coke is fantastic (if it’s still made with real sugar—I lost track).


27 posted on 02/03/2014 9:56:33 AM PST by 1rudeboy
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To: surrey

Pepsi is, by far, a more liberal organization over Coke.


28 posted on 02/03/2014 9:56:59 AM PST by Jewbacca (The residents of Iroquois territory may not determine whether Jews may live in Jerusalem)
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To: SoConPubbie

Coca Cola is all about patronizing cheap labor slaves, for the cheap labor and to spend their food stamps on coke. I can’t boycott coke because I know longer drink the poison. I will boycott their other brands.


29 posted on 02/03/2014 9:57:09 AM PST by grania
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To: SoConPubbie
The "diversity" crowd went on attack last night. After voicing my disapproval on the Coke Facebook page, I was shocked at the intelligence level exhibited by what appeared to be the average COKE drinker. No wonder I will never drink this poison again...it makes you stupid.
30 posted on 02/03/2014 9:57:26 AM PST by johnsmom (I must be dreaming 'cause this can't be real)
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To: SoConPubbie

Dennis Prager made a good point. He is a strong proponent of English as the National language. He is against foreign language ballots etc...

He says he wants people to vote in English, but thinks it is great for immigrants to sing in their native language about how beautiful America is.


31 posted on 02/03/2014 9:59:37 AM PST by ifinnegan
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To: surrey

Pepsi is hardly a “conservative” alternative.

http://www.pepsico.com/Story/PepsiCo-Receives-Perfect-Score-in-the-2014-Corporate-Equality-Index120920131252.html

And the President of PepsiCo is Zein Abdullah.

http://www.sudantribune.com/spip.php?article44024


32 posted on 02/03/2014 10:01:02 AM PST by AnAmericanAbroad (It's all bread and circuses for the future prey of the Morlocks.)
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To: 1rudeboy

FWIW, kosher Coke is also made with real sugar. Also, just about all foods out of Europe and the MidEast use real sugar. I think you’re correct, that Mexican coke still uses real sugar. I also think there are some Mexican brands that use sugar.


33 posted on 02/03/2014 10:01:25 AM PST by grania
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To: SoConPubbie

Bud had a beautiful ad honoring a veteran.

I guess we will have to stop drinking Coke Zero and drink BUD.


34 posted on 02/03/2014 10:01:51 AM PST by FR_addict
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To: johnsmom

Tell them you bought a SodaStream machine. That will piss them off some more.


35 posted on 02/03/2014 10:03:05 AM PST by Truth29
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To: 1rudeboy

YES!!!

It’s the only Coke I buy. The carbonated corn syrup is for the birds.


36 posted on 02/03/2014 10:03:38 AM PST by GOPsterinMA (You're a very weird person, Yossarian.)
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To: KSCITYBOY

I suspect you are right that most “Illegals” do not have any patriotic feeling for our country. My son-in-law is a “legal” immigrant who fully appreciates our country and embraces our conservative heritage. We need to be sure that we do not push those away who wish to join in just because they are not white, Anglo-Saxon, protestants.


37 posted on 02/03/2014 10:03:56 AM PST by the_Watchman
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To: SoConPubbie

It seems like whenever a company decides it wants to be a global, diverse company, it really goes down the toilet.


38 posted on 02/03/2014 10:04:13 AM PST by virgil
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To: Responsibility2nd

Yeh, it was nice of the Broncos to scrimmage w/the Seahawks to help Seattle get ready for the REAL big game, deciding whose advertising contracts players will be signing...


39 posted on 02/03/2014 10:04:45 AM PST by Exeter (A government that doesn't trust its people is a government that shouldn't be trusted.)
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To: SoConPubbie
There is nothing wrong with foreign languages per se: the Great Seal of the United States has slogans in Latin, and e pluribus unum isn't English either. (According to Al Gore, it means, "out of one, many.")

I would have preferred just English, but other than that to know which languages were being spoken. It didn't sound like just Spanish. Were the others Indian languages? Arabic?

We could be "sophisticated" like the Europeans and have signs everywhere in four languages--English, German, French, and Italian.

40 posted on 02/03/2014 10:05:55 AM PST by Verginius Rufus
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To: EQAndyBuzz
No more JD and Cokes for me.

If you MUST take your JD sweetened, add a little sweet vermouth, a dash of bitters. Shake with ice and pour in martini glass. Add a maraschino cherry.

Personally, the only thing I add to my Jack Daniel's is a glass and, occasionally, an ice cube or two. For a Manhattan, well bourbon is sufficient (and cheaper!).

41 posted on 02/03/2014 10:05:56 AM PST by ssaftler (Obama speaking is like the Fat Lady warming up: "Me Me Me Me Meeee")
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To: SoConPubbie
“We don't get to pick and chose whether America should be diverse or not,” says one of the women featured in the ad on a behind-the-scenes video posted by Coca Cola, “It is diverse.....We need to celebrate all the different diversities.”

No, we don't. The song is about celebrating America and its exceptionalism and NOT divisive diversity.

What an offensive ad!!! An American patriotic song MUST be sung in English.

Teddy Roosevelt said it best:
"In the first place we should insist that if the immigrant who comes here in good faith becomes an American and assimilates himself to us, he shall be treated on an exact equality with everyone else, for it is an outrage to discriminate against any such man because of creed, or birthplace, or origin. But this is predicated upon the person's becoming in every facet an American, and nothing but an American . . . There can be no divided allegiance here. Any man who says he is an American, but something else also, isn't an American at all. We have no room for but one flag, the American Flag . . . We have room for but one language here, and that is the English language . . . and we have room for but one sole loyalty and that is a loyalty to the American people."
- Theodore Roosevelt, From a letter Roosevelt wrote to the American Defense Society
January 3rd, 1919

I don't object to immigrant citizens having their own language and ethnicity. But singing that song or any patriotic song in a foreign tongue dishonors this country. I would have preferred that they sang in English tinged with whatever foreign accent they posses. That would have demonstrated the singer's AND Coke's honoring of America

I'm 1st generation born in this country (German WWII refugees). My grandparents did everything they could to learn English and become US citizens ASAP. My mother's English is so perfectly pronounced she sounds Canadian. Maybe that's why I am so offended, being an American meant and continues to mean so much more to my family.

But here's the part that really chaps me. Coke airs an offensive ad. Conservatives are the only ones smart enough to recognize the offense and the liberal blogosphere immediately demonstrate their own "tolerance" by calling conservatives intolerant, stupid, racist, bigots for taking offense.

42 posted on 02/03/2014 10:06:24 AM PST by Sideshow Bob
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To: grania

Coca-Cola manufactured in Europe also uses cane sugar. There’s a production quota in the EU on high fructose corn syrup, 300,000 tons per year.

On average, the EU produces over 18 million tons of sugar per year, so obviously, HFCS use is exceedingly rare in the EU.


43 posted on 02/03/2014 10:06:50 AM PST by AnAmericanAbroad (It's all bread and circuses for the future prey of the Morlocks.)
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To: SoConPubbie
Here's the link to Coke's secure Contact Us Page
44 posted on 02/03/2014 10:08:48 AM PST by b4its2late (A Progressive is a person who will give away everything he doesn't own.)
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To: Verginius Rufus

“We could be “sophisticated” like the Europeans and have signs everywhere in four languages—English, German, French, and Italian.”


The English,Germans,French,and Italians are geographically close.

We are a large country with one language. Big difference.

.


45 posted on 02/03/2014 10:11:59 AM PST by Mears
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To: Sideshow Bob

Thanks for posting the TR quote. I’d not seen that in a while.

The ad could’ve had the different ethnicities singing in English...with pronounced accents (if they had accents).


46 posted on 02/03/2014 10:12:07 AM PST by Jane Long (While Marxists continue the fundamental transformation of the USA, progressive RINOs assist!)
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To: Jane Long

When I heard it I was upset. It was like calling a company and hearing Press 1 Spanish and press 2 for English and they start talking in a foreign language.


47 posted on 02/03/2014 10:16:06 AM PST by minnesota_bound
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To: SoConPubbie

BTW, to everyone who thinks Coca-Cola is just a big cuddly bear, a few years ago the company was accused of trying to crowd out the mom-and-pop businesses in Japan that manufactured a soda made of carbonated milk(yes!) by launching their own version. When locals protested the move, one of Coke’s higher-ups stated that Coca-Cola would never imitate another competitor’s product. Oh yeh?;
Seven-up...Sprite
Dr. Pepper...Mr. Pibb
Mountain Dew...Surge and Mello Yello
Pepsi-cola...New Coke
It’s not about being warm and fuzzy, it’s market share. I have no doubt that if Coke thought bigotry would sell more sodas the commercial would’ve featured klansmen in robes singing instead...


48 posted on 02/03/2014 10:19:36 AM PST by Exeter (A government that doesn't trust its people is a government that shouldn't be trusted.)
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To: SoConPubbie

The WORST part of that commercial is using kids. Coke should never be given to any child.

ANY reason to stop drinking Coke is a good one. It’s pure junk, we spend a ton on it, it’s bad for everyone’s health.

With obummer care wrecking the health system, we really need to take very good care of ourselves and of those we are responsible for.

While we’re objecting to ads, how about the puppy in the beer commercial? What could be more appealing to CHILDREN? (I made a study of this last year, know for a fact that advertisers are figuring out how to appeal to children, even how to appeal to children IN UTERO. Neuromarketing. Scary!)


49 posted on 02/03/2014 10:20:04 AM PST by Veto! (Opinions freely dispensed as advice)
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To: SoConPubbie

My problem with the ad isn’t the multiple languages. There’s nothing inherently immoral or illegal in singing ‘America the Beautiful’ in whatever language you want. The thing that I find offensive in the ad is the depiction of two adult males ice skating with a young girl... What’s going on there? Of course... More ‘LGBT’ propaganda.


50 posted on 02/03/2014 10:20:24 AM PST by irishjuggler
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