Skip to comments.Why Coca Cola's Multicultural 'America the Beautiful' Ad Was Offensive
Posted on 02/03/2014 9:35:46 AM PST by SoConPubbie
Conservatives instantly lit up social media with objections, with many vowing to boycott the soda company's products.
If we cannot be proud enough as a country to sing 'American the Beautiful' in English in a commercial during the Super Bowl, by a company as American as they come doggone we are on the road to perdition," said former GOP Rep. Allen West.
The lyrics of the song, written in 1893 by Wellesley College Professor Katherine Lee Bates, ask God to grant America brotherhood / From sea to shining sea.
As far as the executives at Coca Cola are concerned, however, the United States of America is no longer a nation ruled by the Constitution and American traditions in which English is the language of government. It is not a nation governed in the Anglo-American tradition of liberty. It is instead a nation governed by some all inclusive multi-cultural synthesis of the various forms of government in the world, as expressed by the multiple languages used in the Super Bowl ad to sing a uniquely American hymn that celebrates our heritage.
We don't get to pick and chose whether America should be diverse or not, says one of the women featured in the ad on a behind-the-scenes video posted by Coca Cola, It is diverse.....We need to celebrate all the different diversities.
(Excerpt) Read more at breitbart.com ...
The reality is most Illegals don’t give a rats butt about the US or have any patriotic feeling for it.
We’re a melting pot, not a buffet.
“diversity” = perversity
Pretty much did it for me with respect for Coke.
Rush Limbaugh,” Hey Coke, if you believe it why not label your bottles in multiple languages.”
If I boycotted every product or service that offended me; I’d be living off the grid in a tent in the middle of nowhere.
Not to say that normal people shouldn’t speak out when stupidity is on full display. But this was the Stupid Bowl show and idiot commercials are the main attraction. Followed by a half time show that is puke-inducing.
Oh. And I head there was something similar to a football game that was going on too. I think.
Same here, and it appears to me that the ad was designed to provoke outrage.
Coke already had a pre-canned response ginned up for the inevitable backlash, and liberal blogs had already set phasers to “Racist.”
Biggest loser? Jack Daniels.
No more JD and Cokes for me.
criminal invaders show respect for another gringo tradition, “America the Beautiful”, a song written in English and set to music so that harmony of several kinds might result
I have no problem whatsoever with Coca Cola marketing itself to Hispanics in Spanish. But the Super Bowl seemed like an odd place to do it, for the reasons stated above. Even the NFL markets itself to Hispanics, but it manages to do so without ticking off its English-speaking base.
If we were truly a melting pot, there would be no identifiably black prople or or Asians in the United States. Just sayin...
I prefer soup.
We were a ‘melting pot’.
Now we are a salad bar.....................
If Coca Cola want’s multicultural America, why don’t they have their cans and bottles reflect all the different ways to say it on their labels? Don’t like their product any longer.
there we go.
no doubt la raza was pleased!
I gave up coke due to the sugar content...and the sugar free makes me ill...so im losing nothing but RESPECT for them.
I dislike all soda but my husband is a Coke fan who will now switch to Pepsi. He was infuriated by the commercial.
Funny thing about Coke marketing to the hispanics...
Our grocery store (TX chain) recently put a brand new, slim-type Coke machine, just inside their front door. It sells the Coca Cola bottles from Meheeco, only.
“... liberal blogs had already set phasers to Racist....”
The thing is they aren’t even smart enough to realize the backlash to this ad is NOT “racist”...
No one cares what “color” or “race” the singers were...only that a sone honoring America and living in America should be sung in English, the native language, and NOT the language of another country....
I don’t think anyone saw anything at all wrong with the older Coke commercial with the song, “I’d like to teach the world to sing” which was done by many nationalities....(color or race)....
Hehe, I think it’s a metaphor for a common culture. :-)
I turned the game off at about the time this commercial aired. I can’t take it anymore.
E Pluribus Unum
A house divided against itself cannot stand.
All they do is peddle poison anyhow.
Mexican Coke is fantastic (if it’s still made with real sugar—I lost track).
Pepsi is, by far, a more liberal organization over Coke.
Coca Cola is all about patronizing cheap labor slaves, for the cheap labor and to spend their food stamps on coke. I can’t boycott coke because I know longer drink the poison. I will boycott their other brands.
Dennis Prager made a good point. He is a strong proponent of English as the National language. He is against foreign language ballots etc...
He says he wants people to vote in English, but thinks it is great for immigrants to sing in their native language about how beautiful America is.
Pepsi is hardly a “conservative” alternative.
And the President of PepsiCo is Zein Abdullah.
FWIW, kosher Coke is also made with real sugar. Also, just about all foods out of Europe and the MidEast use real sugar. I think you’re correct, that Mexican coke still uses real sugar. I also think there are some Mexican brands that use sugar.
Bud had a beautiful ad honoring a veteran.
I guess we will have to stop drinking Coke Zero and drink BUD.
Tell them you bought a SodaStream machine. That will piss them off some more.
It’s the only Coke I buy. The carbonated corn syrup is for the birds.
I suspect you are right that most “Illegals” do not have any patriotic feeling for our country. My son-in-law is a “legal” immigrant who fully appreciates our country and embraces our conservative heritage. We need to be sure that we do not push those away who wish to join in just because they are not white, Anglo-Saxon, protestants.
It seems like whenever a company decides it wants to be a global, diverse company, it really goes down the toilet.
Yeh, it was nice of the Broncos to scrimmage w/the Seahawks to help Seattle get ready for the REAL big game, deciding whose advertising contracts players will be signing...
I would have preferred just English, but other than that to know which languages were being spoken. It didn't sound like just Spanish. Were the others Indian languages? Arabic?
We could be "sophisticated" like the Europeans and have signs everywhere in four languages--English, German, French, and Italian.
If you MUST take your JD sweetened, add a little sweet vermouth, a dash of bitters. Shake with ice and pour in martini glass. Add a maraschino cherry.
Personally, the only thing I add to my Jack Daniel's is a glass and, occasionally, an ice cube or two. For a Manhattan, well bourbon is sufficient (and cheaper!).
No, we don't. The song is about celebrating America and its exceptionalism and NOT divisive diversity.
What an offensive ad!!! An American patriotic song MUST be sung in English.
Teddy Roosevelt said it best:
"In the first place we should insist that if the immigrant who comes here in good faith becomes an American and assimilates himself to us, he shall be treated on an exact equality with everyone else, for it is an outrage to discriminate against any such man because of creed, or birthplace, or origin. But this is predicated upon the person's becoming in every facet an American, and nothing but an American . . . There can be no divided allegiance here. Any man who says he is an American, but something else also, isn't an American at all. We have no room for but one flag, the American Flag . . . We have room for but one language here, and that is the English language . . . and we have room for but one sole loyalty and that is a loyalty to the American people."
- Theodore Roosevelt, From a letter Roosevelt wrote to the American Defense Society
January 3rd, 1919
I don't object to immigrant citizens having their own language and ethnicity. But singing that song or any patriotic song in a foreign tongue dishonors this country. I would have preferred that they sang in English tinged with whatever foreign accent they posses. That would have demonstrated the singer's AND Coke's honoring of America
I'm 1st generation born in this country (German WWII refugees). My grandparents did everything they could to learn English and become US citizens ASAP. My mother's English is so perfectly pronounced she sounds Canadian. Maybe that's why I am so offended, being an American meant and continues to mean so much more to my family.
But here's the part that really chaps me. Coke airs an offensive ad. Conservatives are the only ones smart enough to recognize the offense and the liberal blogosphere immediately demonstrate their own "tolerance" by calling conservatives intolerant, stupid, racist, bigots for taking offense.
Coca-Cola manufactured in Europe also uses cane sugar. There’s a production quota in the EU on high fructose corn syrup, 300,000 tons per year.
On average, the EU produces over 18 million tons of sugar per year, so obviously, HFCS use is exceedingly rare in the EU.
“We could be “sophisticated” like the Europeans and have signs everywhere in four languages—English, German, French, and Italian.”
The English,Germans,French,and Italians are geographically close.
We are a large country with one language. Big difference.
Thanks for posting the TR quote. I’d not seen that in a while.
The ad could’ve had the different ethnicities singing in English...with pronounced accents (if they had accents).
When I heard it I was upset. It was like calling a company and hearing Press 1 Spanish and press 2 for English and they start talking in a foreign language.
BTW, to everyone who thinks Coca-Cola is just a big cuddly bear, a few years ago the company was accused of trying to crowd out the mom-and-pop businesses in Japan that manufactured a soda made of carbonated milk(yes!) by launching their own version. When locals protested the move, one of Coke’s higher-ups stated that Coca-Cola would never imitate another competitor’s product. Oh yeh?;
Dr. Pepper...Mr. Pibb
Mountain Dew...Surge and Mello Yello
It’s not about being warm and fuzzy, it’s market share. I have no doubt that if Coke thought bigotry would sell more sodas the commercial would’ve featured klansmen in robes singing instead...
The WORST part of that commercial is using kids. Coke should never be given to any child.
ANY reason to stop drinking Coke is a good one. It’s pure junk, we spend a ton on it, it’s bad for everyone’s health.
With obummer care wrecking the health system, we really need to take very good care of ourselves and of those we are responsible for.
While we’re objecting to ads, how about the puppy in the beer commercial? What could be more appealing to CHILDREN? (I made a study of this last year, know for a fact that advertisers are figuring out how to appeal to children, even how to appeal to children IN UTERO. Neuromarketing. Scary!)
My problem with the ad isn’t the multiple languages. There’s nothing inherently immoral or illegal in singing ‘America the Beautiful’ in whatever language you want. The thing that I find offensive in the ad is the depiction of two adult males ice skating with a young girl... What’s going on there? Of course... More ‘LGBT’ propaganda.