Skip to comments.You must be joking: IL partners with The Onion to push Obamacare
Posted on 02/11/2014 12:29:06 PM PST by afraidfortherepublic
SPRINGFIELD, Ill. Illinois is turning its Obamacare sales pitch into a joke.
To get more people to sign up for health care, the state is bragging it will spend $150,000 on ads for the satirical news site The Onion.
We know that to effectively reach Young Invincibles who are 53 percent of our uninsured residents in Illinois we have to work with non-traditional, and especially digital, sources for news and entertainment. Thats where The Onion fits right into our outreach strategy, Jennifer Koehler, executive director of Get Covered Illinois said in a news release.
Neither Koehler nor anyone at Get Covered Illinois responded to Illinois Watchdogs request for an interview.
Koehlers statement said the partnership will focus on fake headlines and fake news stories about someone forced to sell their action figures to pay medical bills.
But on a site already filled with fake stories about non-committal cult members and lamenting rhinoceroses, state Sen. Dave Syverson, R-Rockford, worries Illinois funny ads wont land.
You always have to be careful when youre advertising on the Onion, Syverson told Illinois Watchdog. Because readers dont always know if thats a joke ad or a legitimate ad.
Syverson said its clear the ad agency doesnt understand Obamacare.
Consumers arent stupid, Syverson said. The reason Obamacare is not having success is because the coverage is very poor, the benefits are very poor and the cost is very expensive.
Illinois last round of Obamacare enrollment numbers showed just 61,000 people selected an insurance plan, and its unclear on how many actually bought a plan.
Syverson said few of those people are the uninsured Obamacare was supposed to help.
Between 70 percent and 75 percent of those who have been enrolled since this program began in October were people that were previously covered, Syverson explained. People who were on (Illinois state based high risk insurance) or people who had private health policies, that now that the federal government is offering a subsidy, they just switched.
Illinois has added almost 150,000 people to Medicaid, because of Obamacare.
But the state hasnt added enough young and healthy people to pay for the older and sicker people already enrolled.
Get Covered Illinois understands their target demographic and is taking a creative approach to tailor a message to that audience that goes beyond traditional marketing, Mike McAvoy, President of Onion Inc., said in the states news release.
Illinois has been using $30 million from the federal government to do anything it can to sell Obamacare. Remember the Day of the Dead sales pitch?
The new Onion ads will start soon and ramp up as the March 31 deadline for coverage draws closer.
You can contact Benjamin Yount at Ben@IllinoisWatchdog.org and find him on Twitter @BenYount.
THE NEW FACE OF OBAMACARE: Illinois using an action figure to push health care.
This is NOT satire. It’s true.
:: Consumers arent stupid, Syverson said. ::
Is this Syverson person a Dhimmicrat? Seems that way...
Illinois..where the politicians make your license plates. The only state with term limits. One term in office...one term in prison.. Go Illini!
And he had to sell his onesie pajamas.
“Mad Men” next?
This thread had to remind me of this most hilarious piece I read in theonion years ago.
The Onion welcomes the free content generated by the Obamacare department.
No, this is from Watchdog.org — Illinois.
The ObeyMeCare folks keep using the phrase "get covered." It's everywhere. Get Covered, California! Get Covered, Illinois! Tell everyone you know to Get Covered! For the life of me, all that keeps popping to mind is animals mating. You know, a stallion "covers" a mare. A male dog "covers" a bitch. Am I just weird? Probably. But on the heels of that pops the next logical thought: we're ALL screwed.