Skip to comments.Given Ukraine, Mika Blasts People Making Money at Olympics—But Omits NBC
Posted on 02/21/2014 5:21:54 AM PST by governsleastgovernsbest
What's missing from this list of people Mika Brzezinski blasted on today's Morning Joe for "making a lot of money at the Olympics" while Vladimir Putin's suppression of democracy in the Ukraine unfolds: "the people performing there, the people competing there, the people sponsoring there"?
Did you say NBC, Mika's own parent network? You get a gold medal! To whom does Mika think "the people sponsoring there" are paying their millions to promote their products? Has Mika not noticed that regular programming on MSNBC itself has been pre-empted by the Putin Olympics?
View the video here.
(Excerpt) Read more at newsbusters.org ...
I wonder why Mika forgot to mention NBC among those she blasted for making money off Olympics? Ping to Today show list.
Possibly they’re NOT making $$$ on the Olympics?
Who in the world watches msnbc for information of any kind???
Doesn’t she look less dumb with those nerdy glasses on?
Of course, her “we must have a financial boycott” argument is only valid if one agrees with her “Russia is oppressing the Ukraine” argument.
I feel more and more like the US is now the “evil empire” that Reagan once accused the USSR of being.
All that bleach has had permanent consequences.
I honestly think the botox is leaking into liberals brains and making them retarded.
Gad she is such a dim bulb. A classic case of ‘can’t see the forest for the trees’.
NBC spent something like $775 million for the rights and God knows how much for the production. Are they even making money?
My comment was meant tongue in cheek..but I do recall several times in the past where either NBC or ABC lost big on several Olympics..they attempted to explain it away as a loss-leader..saying it allowed them to promote their upcoming shows..
You’re right: the Olympics might be a loss leader for NBC, something to build their profile and prestige. Even so, NBC is certainly taking in millions in ad revenue from the Olympics, and if they were to end their coverage it would certainly send a statement, and cost them lots of money.
I think I read somewheres that NBC was hoping to make $100 mill net on the Olympics..the problem is that they’re broadcasting every event live..on one platform or another..so everything in prime time is taped, and after everyone knows the results..which today is instantaneous..so they aren’t getting the audiences...and the ad revenues they need. Look at women’s hockey, and women’s ice skating...the premier events...they were on yesterday morning..
NBC usually LOSES money when broadcasting the Olympics.
Usually the Winter Games, which revolve almost entirely around sports American aren’t interested in, are a money loser but they make it up with the Summer Games which are much more popular. Covering the Olympics at saturation level is really an incredibly expensive undertaking, start off with paying multiple billions to get the contracts, then you have to send over thousands of cameras and the people run them (not just the techs but your directors and producers, and those production trailers), and hundreds of commentators and hosts, not only do you have to pay all their salaries but you have to keep them in hotels rooms and food for 2 1/2 weeks during a tourist bonanza when all that stuff is more expensive. Networks do it for the prestige and the opportunity to advertise their own shows, plus of course in the modern DVR/ stream world live events are just about the only thing where you can assume most of the audience is actually seeing your commercials, but even with all that NBC is probably still losing close to a billion dollars on this.
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