Free Republic
Browse · Search
News/Activism
Topics · Post Article

Skip to comments.

Ford expected to drop Microsoft, use BlackBerry QNX in next-gen Sync
AutoNews ^ | Craig Trudell and Jeff Green | Craig Trudell and Jeff Green

Posted on 02/22/2014 2:04:31 PM PST by ImJustAnotherOkie

TOKYO/DETROIT/TORONTO (Bloomberg) -- Ford Motor Co., struggling with in-car technology glitches, will base the next-generation Sync system on BlackBerry Ltd.'s QNX and no longer use Microsoft Corp.'s Windows, according to people briefed on the matter.

Using QNX will be less expensive than licensing Microsoft technology and will improve the flexibility and speed of the next Sync system, said the people, who declined to be identified because the decision hasn't been made public. Ford has more than 7 million vehicles on the road with Sync using Microsoft voice-activated software to make mobile phone calls and play music.

Ford CEO Alan Mulally, who was said to be a candidate to become Microsoft's CEO until early this year, has seen Ford slump in surveys by J.D. Power & Associates and Consumer Reports, with customers citing malfunctioning tech systems and touchscreens. Ford has said the quality of its vehicles have been "mixed" each of the past three years and fell short of its plan to improve those results in 2013.

Improving Sync is crucial for Ford to draw car shoppers who are increasingly looking to be connected at all times. In-vehicle technology is the top selling point for 39 percent of auto buyers, more than twice the 14 percent who say their first consideration is traditional performance measures such as power and speed, according to a study by the consulting firm Accenture released in December.

Apple, Google

Jay Cooney, a Ford spokesman, didn't immediately respond to phone and e-mail messages left outside of normal business hours. Peter Wootton, a spokesman for Microsoft who works for Waggener Edstrom, declined to comment. Paul Leroux, a spokesman for QNX, declined to comment.

The Ford and Lincoln brands ranked No. 26 and No. 27 out of 28 brands in Consumer Reports' annual reliability survey released in October. While the Lincoln luxury line matched the industry average in J.D. Power's Initial Quality study in June, the namesake finished 27th out of 33 brands.

Technology companies are battling for a greater presence in vehicles. Google Inc. announced an alliance with General Motors Co., Honda Motor Co., Hyundai Motor Co. and chipmaker Nvidia Corp. in January to bring the Android operating system to cars. Apple Inc. is working with BMW AG, Mercedes-Benz, Nissan Motor Co. and others to introduce its iOS operating system to cars with devices such as the iPhone.

BlackBerry's QNX Software Systems can be found in cars made made by Volkswagen AG's Audi unit and BMW, according to its Web site. QNX and Microsoft are the main suppliers of automotive operating system software, according to researcher IHS iSuppli.

BlackBerry, at the time named Research in Motion Ltd., bought QNX Software Systems for $200 million in 2010. In addition to its presence in cars, QNX technology is used to manage nuclear power plants and by the U.S. military for unmanned aerial drones. Its customers include Cisco Systems Inc., General Electric Co. and Caterpillar Inc.


TOPICS: Business/Economy; Culture/Society; Miscellaneous
KEYWORDS: blackberry; fordmicrosoft
This little nugget I found most interesting...

Ford CEO Alan Mulally, who was said to be a candidate to become Microsoft's CEO until early this year,

You're not being considered any more Bud!!!

1 posted on 02/22/2014 2:04:32 PM PST by ImJustAnotherOkie
[ Post Reply | Private Reply | View Replies]

To: ImJustAnotherOkie

who is this blackberry some dude living in the WH???


2 posted on 02/22/2014 2:06:06 PM PST by bigheadfred
[ Post Reply | Private Reply | To 1 | View Replies]

To: ImJustAnotherOkie

QNX is great software. Probably the only smart move RIM has made in the past 5 years is buying the company. Say buh-bye M$...


3 posted on 02/22/2014 2:07:37 PM PST by bigbob (The best way to get a bad law repealed is to enforce it strictly. Abraham Lincoln)
[ Post Reply | Private Reply | To 1 | View Replies]

To: ImJustAnotherOkie
...Ford CEO Alan Mulally, who was said to be a candidate to become Microsoft's CEO until early this year... You're not being considered any more Bud!!! ...

MS rejected him so he's paying them back.

4 posted on 02/22/2014 2:07:59 PM PST by FReepaholic (Stupidity is not a crime, so you're free to go.)
[ Post Reply | Private Reply | To 1 | View Replies]

To: bigheadfred

I’d say more like a PoisonBerry.


5 posted on 02/22/2014 2:08:54 PM PST by ImJustAnotherOkie (zerogottago)
[ Post Reply | Private Reply | To 2 | View Replies]

To: FReepaholic

Could be...


6 posted on 02/22/2014 2:09:35 PM PST by ImJustAnotherOkie (zerogottago)
[ Post Reply | Private Reply | To 4 | View Replies]

To: ImJustAnotherOkie

i heard he likes boys

maybe boysinberry


7 posted on 02/22/2014 2:10:35 PM PST by bigheadfred
[ Post Reply | Private Reply | To 5 | View Replies]

To: bigheadfred

good one

chocolate covered


8 posted on 02/22/2014 2:24:01 PM PST by ImJustAnotherOkie (zerogottago)
[ Post Reply | Private Reply | To 7 | View Replies]

To: FReepaholic
MS rejected him so he's paying them back.

Well, it's nice that he's making a good decision for Ford in the payback.

QNX is a big player in embedded systems. MANY years ago I tried their browser out. It worked from bootup with normal modems or network cards. It was lean, it was reliable, it was fast ... and the whole thing, OS and browser, fit on ONE 1.44MB floppy diskette!
9 posted on 02/22/2014 2:25:29 PM PST by Dr. Sivana ("I'm a Contra" -- President Ronald Reagan)
[ Post Reply | Private Reply | To 4 | View Replies]

To: bigbob

> QNX is great software.

Wow. I used QNX (we pronounced it Q-nix) on a project in 1991! The OS had character-cell based “panels” with tabs and other advanced-for-the-time features, especially when used in character-cell based “windows”. We used it in its non-preemptive mode specifically for the real-time application we were developing.


10 posted on 02/22/2014 2:46:24 PM PST by Westbrook (Children do not divide your love, they multiply it.)
[ Post Reply | Private Reply | To 3 | View Replies]

To: ImJustAnotherOkie
said the people, who declined to be identified because the decision hasn't been made public.

Umm, years ago their was a story in the CAD world that a major CAD software company spilled the beans before the ink was dry and an un-named automaker didn't go with their product because of that. Oh boy, some of these Corp Cultures don't take well to these leaks. Let's see what happens.

FWIW, I know an apple fan who's better half works @ Ford and for eon's has asked why wasn't it apple based. Sync goes Blue-Screen of Death mode at times so maybe this is a good move...

11 posted on 02/22/2014 2:48:26 PM PST by taildragger (The E-GOP won't know what hit them, The Party of Reagan is almost here, hang tight folks....)
[ Post Reply | Private Reply | To 1 | View Replies]

To: ImJustAnotherOkie

Blackberry still exists?


12 posted on 02/22/2014 2:51:48 PM PST by GeronL (Vote for Conservatives not for Republicans!)
[ Post Reply | Private Reply | To 1 | View Replies]

To: Dr. Sivana
It was lean, it was reliable, it was fast

Sync has a bit of delay in it, speed would be good...

13 posted on 02/22/2014 2:52:48 PM PST by taildragger (The E-GOP won't know what hit them, The Party of Reagan is almost here, hang tight folks....)
[ Post Reply | Private Reply | To 9 | View Replies]

To: ImJustAnotherOkie

Microsoft is too big and tries to be everything to everyone in one platform. That is their business model.

Meanwhile, the future of operating systems belongs to those who focus on the individual and limited tasks. A small nimble OS that does a few things extremely well is far more attractive than a large clunky system that can do everything adequately.

Just my .02


14 posted on 02/22/2014 2:52:57 PM PST by volunbeer
[ Post Reply | Private Reply | To 1 | View Replies]

To: ImJustAnotherOkie
BlackBerry's QNX Software Systems can be found in cars made made by Volkswagen AG's Audi unit and BMW, according to its Web site

IMHO this makes sense as Ford strives to be the American Audi, not an American BMW. Audi is considered by autowonks to be the techno-performance flagship ( according to my auto gnome ) of cars. If you look at it from that perspective this decision would be spot on, that and the fact that Consumer Ranking Systems rule the world and the Sync system is knocking them way down from where they should be because of it ( aka MS operating system ).

15 posted on 02/22/2014 2:58:57 PM PST by taildragger (The E-GOP won't know what hit them, The Party of Reagan is almost here, hang tight folks....)
[ Post Reply | Private Reply | To 1 | View Replies]

To: ImJustAnotherOkie

I’ve been told Blackberry is much more secure than MS.


16 posted on 02/22/2014 3:29:56 PM PST by Hattie
[ Post Reply | Private Reply | To 1 | View Replies]

To: bigbob

“QNX is great software.”

Agreed here. They have been ahead of their time for a long time, and have always pushed reliability over speed/features. There may even be spacecraft/satellites that use it.

When Microsoft comes out with “Windows for Nuclear Power Plants”, I’m outa here.


17 posted on 02/22/2014 3:53:08 PM PST by The Antiyuppie ("When small men cast long shadows, then it is very late in the day.")
[ Post Reply | Private Reply | To 3 | View Replies]

To: The Antiyuppie

When I did contract work for the US Army we used cisco network gear and the computers ran windows embedded — no spinny hard drive meant quick boot up and very reliable. Of course there wasnt much pron you could view over a microwave link but it worked.


18 posted on 02/22/2014 4:31:13 PM PST by ro_dreaming (Chesterton, 'Christianity has not been tried and found wanting. ItÂ’s been found hard and not tried')
[ Post Reply | Private Reply | To 17 | View Replies]

To: ImJustAnotherOkie

” In-vehicle technology is the top selling point for 39 percent of auto buyers, more than twice the 14 percent who say their first consideration is traditional performance measures such as power and speed”

So apparently a Fiat 500 or “Smart Car” or the like, would be preferred over a Lexus, Infiniti, Mustang, Firebird, Camero and a whole host of others as long as they are better “connected”? I’m really at a lost for words here.


19 posted on 02/22/2014 6:33:32 PM PST by catnipman (Cat Nipman: Vote Republican in 2012 and only be called racist one more time!)
[ Post Reply | Private Reply | To 1 | View Replies]

To: ro_dreaming

When I did contract work for the US Army we used cisco network gear and the computers ran windows embedded — no spinny hard drive meant quick boot up and very reliable. Of course there wasnt much pron you could view over a microwave link but it worked.

They did apparently get most of the bugs out of Windows CE (embedded)...many GPS’s and automotive nav systems use it. My wife’s car uses it, and it has never crashed (both Windows CE and the car!).But the reputational damage was done. I was one of many millions of people who participated it Windows CE’s beta test...by paying hundreds of dollars for products based on it starting 15 years ago.


20 posted on 02/22/2014 8:48:58 PM PST by The Antiyuppie ("When small men cast long shadows, then it is very late in the day.")
[ Post Reply | Private Reply | To 18 | View Replies]

To: ImJustAnotherOkie

Finally. I haven’t gotten my 8 track to sync with anything.


21 posted on 02/23/2014 1:23:49 PM PST by Organic Panic
[ Post Reply | Private Reply | To 1 | View Replies]

To: catnipman

A ridiculous mentality has taken over. Take all that electronic crap out.


22 posted on 02/23/2014 1:33:49 PM PST by ImJustAnotherOkie (zerogottago)
[ Post Reply | Private Reply | To 19 | View Replies]

To: ImJustAnotherOkie

“A ridiculous mentality has taken over. Take all that electronic crap out.”

Really. I just want a RELIABLE car that goes from point A to point B that’ll last for 20 years without breaking down, which gets decent gas mileage, looks at least a little better than an Aztek, and optionally goes really fast when I want it to. Add heater, AC, radio, power windows and power locks and that’ll do me.


23 posted on 02/23/2014 3:10:40 PM PST by catnipman (Cat Nipman: Vote Republican in 2012 and only be called racist one more time!)
[ Post Reply | Private Reply | To 22 | View Replies]

Disclaimer: Opinions posted on Free Republic are those of the individual posters and do not necessarily represent the opinion of Free Republic or its management. All materials posted herein are protected by copyright law and the exemption for fair use of copyrighted works.

Free Republic
Browse · Search
News/Activism
Topics · Post Article

FreeRepublic, LLC, PO BOX 9771, FRESNO, CA 93794
FreeRepublic.com is powered by software copyright 2000-2008 John Robinson