Skip to comments.Behind the Preplanned Oscar Selfie: Samsung's Ad Strategy
Posted on 03/04/2014 12:30:20 PM PST by SoFloFreeper
[Samsung] spent an estimated $20 million on ads to run during breaks in the Academy Awards broadcast on Sunday night. But Samsung may have got more promotional mileage from Oscars host Ellen DeGeneres during the show itself.
Ms. DeGeneres toyed with a white Samsung phone during the broadcast, including when she handed a Galaxy Note 3 to actor Bradley Cooper so he could take a "selfie" photo of himself and other stars including Brad Pitt, Meryl Streep, Kevin Spacey and Jennifer Lawrence surrounding the host.
While the stunt felt spontaneous, it wasn't entirely unplanned. As part of its sponsorship and ad pact for the Oscars with ABC, the TV network airing the show...
(Excerpt) Read more at online.wsj.com ...
I am sure Samsung realizes that Twitter Corp now has grounds to sue the crap out of them.