Someone once called the Gripen ‘the poorman’s F-16’ Look at the potential buyers list.
...all countries that could easily afford the latest F-16 variants, including Block 60+, and not only the F-16 but even the F/A-18. One of those countries already operates Hornets and opted for the Gripen over the SuperHornet, and another of those countries was offered the latest SuperHornet upgrades but went with the Gripen.