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MSNBC is in serious trouble
Politico ^ | 03/26/2014 | Dylan Byers

Posted on 03/26/2014 9:55:20 AM PDT by SeekAndFind

This is the story of MSNBC in a nutshell: It rose to prominence on its criticism of George W. Bush, peaked during Barack Obama's historic 2008 campaign, and, by criticizing Republicans and championing liberal causes, sustained its viewership in the years that followed.

Until now.

MSNBC suffered harder loses in 2013 -- in terms of both viewership and revenue -- than either of its competitors at Fox News and CNN, according to Nielsen data featured in a new Pew Research report. Prime-time viewership declined by a staggering 24 percent (nearly twice the loss sustained by CNN and four-times that sustained by Fox News). Daytime viewership fell by 15 percent, even as it rose at both of the other networks.

On the revenue side, MSNBC was projected to decline by 2 percent, while both CNN and Fox News were projected to experience growth of 2 percent and 5 percent, respectively. MSNBC was expected to bring in $475 million in revenue: less than half what CNN will make and roughly one-quarter of what Fox News will make.

(Excerpt) Read more at politico.com ...


TOPICS: Culture/Society; News/Current Events; Philosophy
KEYWORDS: demagogicparty; enemedia; memebuilding; msnbc; partisanmediashill; partisanmediashills

1 posted on 03/26/2014 9:55:20 AM PDT by SeekAndFind
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To: SeekAndFind

What pretty charts. Makes my day.


2 posted on 03/26/2014 9:59:42 AM PDT by WashingtonSource
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To: SeekAndFind

I’m still amazed that Microsoft would still allow it’s name to even be associated with MSNBC.


3 posted on 03/26/2014 10:00:18 AM PDT by donhunt (Certified and proud "Son of a Bitch".)
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To: SeekAndFind

I wonder why the charts don’t match up, e.g. viewers versus revenue - seems like the revenue payers (advertisers are being ripped off.


4 posted on 03/26/2014 10:05:25 AM PDT by relentlessly
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To: donhunt

It’s now MNBC. I thought it was GE’s biggest tax write-off.


5 posted on 03/26/2014 10:05:46 AM PDT by Liberty Valance (Keep a simple manner for a happy life :o)
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To: WashingtonSource

The only thing that would make my day brighter than this news, would be to see that the NYSlimes had been shuttered due to bankruptcy.


6 posted on 03/26/2014 10:11:52 AM PDT by vette6387
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To: SeekAndFind

Even my left wing acquaintances say Lawrence O’Donnell is a smarmy a$$.


7 posted on 03/26/2014 10:14:45 AM PDT by Last Dakotan
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To: SeekAndFind
Love this, further down the article:

Prime time is just hours of what often seems like feigned outrage. And the daytime strategy -- giving shows to kids in their 20s and 30s, in an apparent bid to reach the youths -- is comically bad, and rendered absurd at every commercial break when the catheter ads come on.

8 posted on 03/26/2014 10:15:13 AM PDT by Leroy S. Mort ("Don't say sh*t unless you know for sure it helps." - Raylan Givens)
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To: Leroy S. Mort

Ronan Farrow is funded by catheter ads? LOLOL


9 posted on 03/26/2014 10:19:15 AM PDT by Aria ( 2008 & 2012 weren't elections - they were coup d'etats.)
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To: Leroy S. Mort

LOL!


10 posted on 03/26/2014 10:21:24 AM PDT by Liberty Valance (Keep a simple manner for a happy life :o)
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To: SeekAndFind

What’s an MSNBC?


11 posted on 03/26/2014 10:34:19 AM PDT by publius911 ( At least Nixon had the good g race to resign!)
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To: publius911

I call them MSDNC.


12 posted on 03/26/2014 10:34:44 AM PDT by dfwgator
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To: SeekAndFind

I must admit I do watch MSNBC regularly because it’s my favorite comedy channel.


13 posted on 03/26/2014 10:42:09 AM PDT by GrandJediMasterYoda (Hitlery: Incarnation of evil.)
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To: SeekAndFind
There are a few powerful brands that are worth maintaining -- Rachel Maddow, Chris Matthews, Morning Joe -- but the rest is in need of a restart.

Morning Joe can hardly be called a powerful brand. They're paying the on-air performers at least $6-8 million per year, for an average viewership of under 400K. They are consistently drummed in the ratings by Fox & Friends by 3 to 1. Mika brags about the daily texts she receives from Valerie Jarrett.

Dylan showed a bit of his slip on that remark, as Politico reporters appear daily on Morning Joe.

14 posted on 03/26/2014 10:49:03 AM PDT by Night Hides Not (For every Ted Cruz we send to DC, I can endure 2-3 "unviable" candidates that beat incumbents.)
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To: SeekAndFind

Tell us something we DONT know...


15 posted on 03/26/2014 10:53:44 AM PDT by jughandle
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To: Night Hides Not
"Dylan showed a bit of his slip on that remark, as Politico reporters appear daily on Morning Joe."

Yup.

Ole Dylan better look out for a horse head in his bed one morning soon.

16 posted on 03/26/2014 10:57:12 AM PDT by SnuffaBolshevik
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To: relentlessly
I wonder why the charts don’t match up, e.g. viewers versus revenue - seems like the revenue payers (advertisers are being ripped off.

Fox viewers have money, and fall into the vaunted 18 to 34 age group that advertisers pay more money for. PMSNBC viewers, according to the article are in their mid 60's and already know what they want to buy, so advertisers don't want to waste dollars on them.

17 posted on 03/26/2014 11:23:57 AM PDT by sportutegrl
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To: SeekAndFind

Read the comments. Hilarious. A couple of deranged arrogant lefties are taking a beating.


18 posted on 03/26/2014 12:01:24 PM PDT by ozzymandus
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To: SeekAndFind

They’ll merge with PBS and then we’ll wind up funding them.


19 posted on 03/26/2014 12:03:37 PM PDT by Cementjungle
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To: SeekAndFind

$475 million in revenue is losing? I’ll take 1/475th and be happy.


20 posted on 03/26/2014 12:09:19 PM PDT by US_MilitaryRules (Tastes like Heaven, Burns like Hell! Mmmmmm. What is it?)
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To: US_MilitaryRules

RE: $475 million in revenue is losing?

Yes, but what are their EXPENSES, COSTS? You can make billions in revenue but still lose money on the net.


21 posted on 03/26/2014 12:15:54 PM PDT by SeekAndFind (question is this)
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To: SeekAndFind

Oops, I misunderstood the $. lol


22 posted on 03/26/2014 12:18:49 PM PDT by US_MilitaryRules (Tastes like Heaven, Burns like Hell! Mmmmmm. What is it?)
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To: SeekAndFind

What a pretty picture!


23 posted on 03/26/2014 12:49:48 PM PDT by jmaroneps37 (Conservatism is truth. Liberalism is lies.)
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