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MSNBC is in serious trouble
politico.com ^

Posted on 03/26/2014 9:56:31 AM PDT by Sub-Driver

MSNBC is in serious trouble

By DYLAN BYERS | 3/26/14 12:01 PM EDT

This is the story of MSNBC in a nutshell: It rose to prominence on its criticism of George W. Bush, peaked during Barack Obama's historic 2008 campaign, and, by criticizing Republicans and championing liberal causes, sustained its viewership in the years that followed.

Until now.

MSNBC suffered harder loses in 2013 -- in terms of both viewership and revenue -- than either of its competitors at Fox News and CNN, according to Nielsen data featured in a new Pew Research report. Prime-time viewership declined by a staggering 24 percent (nearly twice the loss sustained by CNN and four-times that sustained by Fox News). Daytime viewership fell by 15 percent, even as it rose at both of the other networks.

On the revenue side, MSNBC was projected to decline by 2 percent, while both CNN and Fox News were projected to experience growth of 2 percent and 5 percent, respectively. MSNBC was expected to bring in $475 million in revenue: less than half what CNN will make and roughly one-quarter of what Fox News will make.

Conventional wisdom has it that cable news doesn't have much of a future: The audience is old and getting older, the television landscape is growing more and more fractured, appointment viewing is becoming a thing of the past, etc. Certainly, every cable news network lost viewers last year. But this version of events often ignores the incredible revenue gains made each year by Fox News (like a rocket) and CNN (far more gradual, but we're still talking billions).

(Excerpt) Read more at politico.com ...


TOPICS: Business/Economy; News/Current Events; Politics/Elections
KEYWORDS: alreadyposted; demagogicparty; memebuilding; msnbc; partisanmediashill; partisanmediashills
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1 posted on 03/26/2014 9:56:31 AM PDT by Sub-Driver
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To: Sub-Driver

Feh...


2 posted on 03/26/2014 9:58:09 AM PDT by Paladin2
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To: Sub-Driver

3 posted on 03/26/2014 9:58:22 AM PDT by a fool in paradise (The Texas judge's decision was to pave the way for same sex divorce for two Massachusetts women.)
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To: Sub-Driver

It has non-Olympics programming?


4 posted on 03/26/2014 9:58:22 AM PDT by ConservativeStatement ("World Peace 1.20.09.")
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To: Sub-Driver

Seems like they would be praying for a President Cruz to save them


5 posted on 03/26/2014 9:58:58 AM PDT by Sybeck1 (Vote McDaniel June 3rd Mississippi!)
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To: Sub-Driver

What’s “MSNBC”?


6 posted on 03/26/2014 9:59:16 AM PDT by Constitution Day (;^)
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To: Sub-Driver
SeekAndFind beat you by 1 minute 11 seconds.
http://www.freerepublic.com/focus/f-news/3137554/posts
7 posted on 03/26/2014 9:59:16 AM PDT by FreedomOfExpression
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To: Sub-Driver

All that is needed is a la carte programming, and boils like MSNBC will be lanced nationwide.

I might even consider getting cable again someday if that type of choice was offered (nah, not really).


8 posted on 03/26/2014 10:01:44 AM PDT by LostInBayport (When there are more people riding in the cart than there are pulling it, the cart stops moving...)
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To: Sub-Driver

Their viewers are dying off...................age, drugs, suicide, gang hits.............


9 posted on 03/26/2014 10:01:58 AM PDT by Red Badger (LIberal is an oxymoron......................)
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To: Sub-Driver

Resist we much — to quote one of their on-air ‘talents’.


10 posted on 03/26/2014 10:02:17 AM PDT by pikachu (After Monday and Tuesday, even the calender goes W T F !)
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To: Sub-Driver

Heard this predicted for a long time but it never actually folds.

But if they do get in trouble, we all know exactly how they will try to fix it - hire more commentators who are even more extreme left than the ones they fired.


11 posted on 03/26/2014 10:02:24 AM PDT by OrangeHoof (2001-2008: "Dissent Is Patriotism!" 2009-2016: "Dissent Is Racism!")
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To: Sub-Driver; All

Uuuummmmm, shocking revelation, but...how about “reporting” the news without the rabid leftist bias...That is just the kind of radical new idea that just might save MSLSDs sorry a$$. Or, not, I could care less.


12 posted on 03/26/2014 10:02:55 AM PDT by areukiddingme1 (areukiddingme1 is a synonym for a Retired U.S. Navy Chief Petty Officer and tired of liberal BS.))
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To: Sybeck1

And there is the bumper sticker to drive the left crazy:

“SAVE MSNBC ELECT CRUZ 2016”


13 posted on 03/26/2014 10:04:27 AM PDT by MNlurker
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To: Sub-Driver

I have a solution that will work for them: GO EVEN HARDER TO THE LEFT!


14 posted on 03/26/2014 10:04:28 AM PDT by Lazamataz (Early 2009 to 7/21/2013 - RIP my little girl Cathy. You were the best cat ever. You will be missed.)
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To: Sub-Driver

Ah, a bit of good news. What will it take to drive the final nail in their coffin?


15 posted on 03/26/2014 10:05:10 AM PDT by Vinylly (?)
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To: Sub-Driver

I guess they found out when you “Lean Forward” too far, you fall flat on your face.


16 posted on 03/26/2014 10:05:33 AM PDT by kevkrom (I'm not an unreasonable man... well, actually, I am. But hear me out anyway.)
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To: Sub-Driver
There are a few powerful brands that are worth maintaining—Rachel Maddow, Chris Matthews, Morning Joe—but the rest is in need of a restart. …
Those would be the ones that need to go, no? or is the focus now just on Ed Schultz since Keith Olbermann is long gone?
17 posted on 03/26/2014 10:06:21 AM PDT by Olog-hai
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To: Sub-Driver

**MSNBC is in serious trouble**

Well that certainly sneds a warm tingle down my leg!


18 posted on 03/26/2014 10:06:30 AM PDT by Gamecock (Atheists: “There is no God and I hate Him.”)
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To: FreedomOfExpression

“Conventional wisdom has it that cable news doesn’t have much of a future:”

Conventional wisdom has it that left wing cable news doesn’t have much of a future:

There. Fixed it.


19 posted on 03/26/2014 10:06:33 AM PDT by EQAndyBuzz ("Heck of a reset there, Hillary")
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To: Sub-Driver

If you only have four viewers and one of them gets run over by a bulldozer, that’s a 25% loss.


20 posted on 03/26/2014 10:08:19 AM PDT by Billthedrill
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To: kevkrom

or, sometimes the “great leap forward” jumps you off a tall cliff.


21 posted on 03/26/2014 10:08:49 AM PDT by Secret Agent Man (Gone Galt; Not averse to Going Bronson.)
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To: Billthedrill

That’s OK..Obamba’s fake girlfriend can fill in for the loss!


22 posted on 03/26/2014 10:14:11 AM PDT by gr8eman (But thermodynamics is just a social construct, created by the ruling white power structure)
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To: Billthedrill

MSNBC mantra...Almost as good as Air America!


23 posted on 03/26/2014 10:18:24 AM PDT by VRWCarea51
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To: VRWCarea51

“We’re relevant, dang it - our Moms say so!”


24 posted on 03/26/2014 10:23:30 AM PDT by Billthedrill
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To: Sub-Driver

I’m still trying to figure out what the hell happened to MSNBC... Loooooooooonnnngggggg ago back in the late 90s MSNBC was an excellent network with a lot of varied programming. At the time my cable provider only offered CNN and MSNBC as Fox News was still relatively new. MSNBC seemed to be trying to strike a balance with liberal and conservative commentators, and their news reporting was actually pretty fair, especially compared to the crap CNN was serving. For a while you had Laura Ingraham, Michael Savage even had a show, Michael Medved was a regular contributor.

Then the FLorida election case happened, and the folks at MSNBC lost their minds.

Yancy


25 posted on 03/26/2014 10:25:30 AM PDT by gallandro1
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To: Sub-Driver

If it weren’t for the FAA or TSA mandating that every airport in the universe has CNN playing on every TV in the terminals would CNN even have an audience?

I do admit to two shows I enjoy on MSNBC. Lockup and To Catch A Predator. BUT, since they are on liveleak I don’t have to support them.

I need you to have a seat right over there.


26 posted on 03/26/2014 10:28:06 AM PDT by Organic Panic
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To: Sub-Driver

Doesn’t matter....

MSNBC fills a niche, pacifies the largely-gay New York NBC employees, and most of it’s viewers are press themselves.

Take a look at the advertising on MSNBC sometime. It’s quite eye-opening who supports 24/7 hate TV.


27 posted on 03/26/2014 10:31:39 AM PDT by tcrlaf (Well, it is what the Sheeple voted for....)
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To: Sub-Driver

Guess Ronan Farrow isn’t cutting it.


28 posted on 03/26/2014 10:34:06 AM PDT by miss marmelstein (Richard Lives Yet!)
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To: gallandro1

“I’m still trying to figure out what the hell happened to MSNBC...”

Jeff Zucker happened to MSNBC. He saw it as a way to promote his own leftist views, and keep himself popular in the New York parties scene.

This is the same guy that wrote Obama’s Styrofoam columns stadium speech, if you remember.

Now Zucker is CEO at CNN, and the exact same thing is happening there.


29 posted on 03/26/2014 10:35:51 AM PDT by tcrlaf (Well, it is what the Sheeple voted for....)
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To: Sub-Driver
This is all just speculation of course.
MSNBC could still pull it out, assuming 'Morning Joe's' long rumored sex change operation occurs soon allowing her to triple co-host with the pseudo-beautiful and extra bossy and super overbearing Rachel Maddow with Mika what's-her-name bringing up the rear for an all-women, all lesbo vagina-thon aimed at Republicans, animal haters, water-stealing farmers and people who despise Hussein Obama-an audience potentially in the hundreds of millions.
I feel it in my gut-MSNBC's best days are on the way and I, for one, would never miss miss a show.
30 posted on 03/26/2014 10:39:24 AM PDT by Larry381 (It don't matter what you say.....I'm offended!)
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To: Sub-Driver

Wait does this mean no more Lock Up every Friday through Sunday..oh moes how terrible..NOT


31 posted on 03/26/2014 10:43:51 AM PDT by Sarah Barracuda
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To: Sub-Driver

Provide a service that people want.


32 posted on 03/26/2014 10:48:08 AM PDT by blueunicorn6 ("A crack shot and a good dancer")
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To: Constitution Day

They are the American version of Pravda.

Pray AMerica wakes up


33 posted on 03/26/2014 10:49:07 AM PDT by bray (The Republic of Texas 2022 order here: http://braylog.com/id47.html)
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To: Sub-Driver

What does Micro-Soft NBC have to worry about financially? The Bill Gates billions can support them forever.


34 posted on 03/26/2014 10:50:18 AM PDT by Rockpile
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To: bray

I know what MSNBC is...it was a joke.


35 posted on 03/26/2014 11:00:00 AM PDT by Constitution Day (;^)
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To: Sub-Driver
The last time msnbc had an actual journalist in charge was 2004...

RIP Jerry Nachman

36 posted on 03/26/2014 11:04:38 AM PDT by Liberty Valance (Keep a simple manner for a happy life :o)
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To: Sub-Driver
Back when all of this was fresh and new in the 1990’s I would come home from work and most of the early evening was watching the various Cable News Networks, with the exception of CNN.
I loved watching Fox News and MSNBC, mind you this was during the Clinton years.
But it has been a long time since I have done any this and for the most part it has all become to stale for me to watch anymore.
Just a lot easier to get my news raw over the Internet without listening to all the “Hot Air” that passes for any kind of journalism these days.
37 posted on 03/26/2014 11:10:27 AM PDT by Captain Peter Blood
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To: Sub-Driver

While CNN has been suffering too of late, at least their CNN International operation still has a good number of viewers (though it has run into competition from BBC World News and al-Jazeera English channel).


38 posted on 03/26/2014 11:12:15 AM PDT by RayChuang88 (FairTax: America's economic cure)
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To: gallandro1
You are absolutely correct. My sentiments exactly.
In fact when MSNBC premiered the big story that week was the plane that went down over the Atlantic that we still to this day do not know the truth on.
39 posted on 03/26/2014 11:13:24 AM PDT by Captain Peter Blood
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To: Sub-Driver

As long as they have Comcast or other corporate entity to subsidize them, they will never be “in trouble” of going away.


40 posted on 03/26/2014 11:14:09 AM PDT by Cyber Liberty (H.L. Mencken: "The urge to save humanity is almost always a false front for the urge to rule.")
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To: Sub-Driver

Umm... Nope. Thought I had a “give a damn” there, but they broke that one a long time ago...


41 posted on 03/26/2014 11:15:19 AM PDT by Dead Corpse (Tre Norner eg ber, binde til rota...)
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To: Dead Corpse

I think I may have a tear in my eye! NOT!


42 posted on 03/26/2014 11:17:19 AM PDT by DocJhn
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To: Sub-Driver

What will Rachel Maddow, Ed Schultz, Al Sharpton, and Melissa Harris-Perry do?


43 posted on 03/26/2014 11:20:10 AM PDT by Rummyfan (Iraq: it's not about Iraq anymore, it's about the USA!)
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To: Sarah Barracuda

I get it now, Lock Up has taken MSNBC’s fan base and locked them up so viewership is down. How’s that for planning?


44 posted on 03/26/2014 11:26:25 AM PDT by tioga
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To: tioga

Well considering the majority of Dems belong in the pokey Lock Up is the perfect show for them


45 posted on 03/26/2014 11:28:38 AM PDT by Sarah Barracuda
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To: Sarah Barracuda

LOL, so true. So true.


46 posted on 03/26/2014 11:32:34 AM PDT by tioga
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To: tioga

But what will mental patients locked up in the looney bin watch on TV now..damn, guess this means The View viewership will be going up


47 posted on 03/26/2014 11:34:54 AM PDT by Sarah Barracuda
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To: Sub-Driver
If they had any brains they'd sell it and it's slot on the satellites to Beck to be the home of the Blaze or offer a 50 / 50 revenue sharing, to let him us it...

Their to flippin' stupid to realize he'd make them some real money, can't have that when Ideology comes 1st...

48 posted on 03/26/2014 11:42:51 AM PDT by taildragger (The E-GOP won't know what hit them, The Party of Reagan is almost here, hang tight folks....)
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To: Constitution Day
What’s “MSNBC”?

It's "Air America" only with pictures.

49 posted on 03/26/2014 11:44:34 AM PDT by COBOL2Java (I'm a Christian, pro-life, pro-gun, Reaganite. The GOP hates me. Why should I vote for them?)
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To: Red Badger
Don't forget incarceration.

This MSNBC commentator (Bernie Ward) went down for child pornography.


50 posted on 03/26/2014 11:51:07 AM PDT by SamAdams76
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