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MSNBC is in serious trouble
politico.com ^

Posted on 03/26/2014 9:56:31 AM PDT by Sub-Driver

MSNBC is in serious trouble

By DYLAN BYERS | 3/26/14 12:01 PM EDT

This is the story of MSNBC in a nutshell: It rose to prominence on its criticism of George W. Bush, peaked during Barack Obama's historic 2008 campaign, and, by criticizing Republicans and championing liberal causes, sustained its viewership in the years that followed.

Until now.

MSNBC suffered harder loses in 2013 -- in terms of both viewership and revenue -- than either of its competitors at Fox News and CNN, according to Nielsen data featured in a new Pew Research report. Prime-time viewership declined by a staggering 24 percent (nearly twice the loss sustained by CNN and four-times that sustained by Fox News). Daytime viewership fell by 15 percent, even as it rose at both of the other networks.

On the revenue side, MSNBC was projected to decline by 2 percent, while both CNN and Fox News were projected to experience growth of 2 percent and 5 percent, respectively. MSNBC was expected to bring in $475 million in revenue: less than half what CNN will make and roughly one-quarter of what Fox News will make.

Conventional wisdom has it that cable news doesn't have much of a future: The audience is old and getting older, the television landscape is growing more and more fractured, appointment viewing is becoming a thing of the past, etc. Certainly, every cable news network lost viewers last year. But this version of events often ignores the incredible revenue gains made each year by Fox News (like a rocket) and CNN (far more gradual, but we're still talking billions).

(Excerpt) Read more at politico.com ...


TOPICS: Business/Economy; News/Current Events; Politics/Elections
KEYWORDS: alreadyposted; demagogicparty; memebuilding; msnbc; partisanmediashill; partisanmediashills
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1 posted on 03/26/2014 9:56:31 AM PDT by Sub-Driver
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To: Sub-Driver

Feh...


2 posted on 03/26/2014 9:58:09 AM PDT by Paladin2
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To: Sub-Driver

3 posted on 03/26/2014 9:58:22 AM PDT by a fool in paradise (The Texas judge's decision was to pave the way for same sex divorce for two Massachusetts women.)
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To: Sub-Driver

It has non-Olympics programming?


4 posted on 03/26/2014 9:58:22 AM PDT by ConservativeStatement ("World Peace 1.20.09.")
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To: Sub-Driver

Seems like they would be praying for a President Cruz to save them


5 posted on 03/26/2014 9:58:58 AM PDT by Sybeck1 (Vote McDaniel June 3rd Mississippi!)
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To: Sub-Driver

What’s “MSNBC”?


6 posted on 03/26/2014 9:59:16 AM PDT by Constitution Day (;^)
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To: Sub-Driver
SeekAndFind beat you by 1 minute 11 seconds.
http://www.freerepublic.com/focus/f-news/3137554/posts
7 posted on 03/26/2014 9:59:16 AM PDT by FreedomOfExpression
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To: Sub-Driver

All that is needed is a la carte programming, and boils like MSNBC will be lanced nationwide.

I might even consider getting cable again someday if that type of choice was offered (nah, not really).


8 posted on 03/26/2014 10:01:44 AM PDT by LostInBayport (When there are more people riding in the cart than there are pulling it, the cart stops moving...)
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To: Sub-Driver

Their viewers are dying off...................age, drugs, suicide, gang hits.............


9 posted on 03/26/2014 10:01:58 AM PDT by Red Badger (LIberal is an oxymoron......................)
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To: Sub-Driver

Resist we much — to quote one of their on-air ‘talents’.


10 posted on 03/26/2014 10:02:17 AM PDT by pikachu (After Monday and Tuesday, even the calender goes W T F !)
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To: Sub-Driver

Heard this predicted for a long time but it never actually folds.

But if they do get in trouble, we all know exactly how they will try to fix it - hire more commentators who are even more extreme left than the ones they fired.


11 posted on 03/26/2014 10:02:24 AM PDT by OrangeHoof (2001-2008: "Dissent Is Patriotism!" 2009-2016: "Dissent Is Racism!")
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To: Sub-Driver; All

Uuuummmmm, shocking revelation, but...how about “reporting” the news without the rabid leftist bias...That is just the kind of radical new idea that just might save MSLSDs sorry a$$. Or, not, I could care less.


12 posted on 03/26/2014 10:02:55 AM PDT by areukiddingme1 (areukiddingme1 is a synonym for a Retired U.S. Navy Chief Petty Officer and tired of liberal BS.))
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To: Sybeck1

And there is the bumper sticker to drive the left crazy:

“SAVE MSNBC ELECT CRUZ 2016”


13 posted on 03/26/2014 10:04:27 AM PDT by MNlurker
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To: Sub-Driver

I have a solution that will work for them: GO EVEN HARDER TO THE LEFT!


14 posted on 03/26/2014 10:04:28 AM PDT by Lazamataz (Early 2009 to 7/21/2013 - RIP my little girl Cathy. You were the best cat ever. You will be missed.)
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To: Sub-Driver

Ah, a bit of good news. What will it take to drive the final nail in their coffin?


15 posted on 03/26/2014 10:05:10 AM PDT by Vinylly (?)
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To: Sub-Driver

I guess they found out when you “Lean Forward” too far, you fall flat on your face.


16 posted on 03/26/2014 10:05:33 AM PDT by kevkrom (I'm not an unreasonable man... well, actually, I am. But hear me out anyway.)
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To: Sub-Driver
There are a few powerful brands that are worth maintaining—Rachel Maddow, Chris Matthews, Morning Joe—but the rest is in need of a restart. …
Those would be the ones that need to go, no? or is the focus now just on Ed Schultz since Keith Olbermann is long gone?
17 posted on 03/26/2014 10:06:21 AM PDT by Olog-hai
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To: Sub-Driver

**MSNBC is in serious trouble**

Well that certainly sneds a warm tingle down my leg!


18 posted on 03/26/2014 10:06:30 AM PDT by Gamecock (Atheists: “There is no God and I hate Him.”)
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To: FreedomOfExpression

“Conventional wisdom has it that cable news doesn’t have much of a future:”

Conventional wisdom has it that left wing cable news doesn’t have much of a future:

There. Fixed it.


19 posted on 03/26/2014 10:06:33 AM PDT by EQAndyBuzz ("Heck of a reset there, Hillary")
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To: Sub-Driver

If you only have four viewers and one of them gets run over by a bulldozer, that’s a 25% loss.


20 posted on 03/26/2014 10:08:19 AM PDT by Billthedrill
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