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Obamacare Propaganda in TV Scripts?
Townhall.com ^ | April 4, 2014 | Brent Bozell

Posted on 04/04/2014 4:31:51 AM PDT by Kaslin

Top Barack Obama aide Valerie Jarrett recently granted an interview to a celebrity gossip website called POPSUGAR and revealed why she had come to Hollywood. "I'm meeting with writers of various TV shows and movies to try to get it into the scripts." The "it" is Obamacare.

Conservatives are no match for liberals in this arena. The White House people know the immense cultural power the left has in popular culture. Liberals rightly credit TV and movies and pop songs for America's growing support for gay "marriage." So why not use that power for Obamacare?

Jarrett told the POPSUGAR crew that they've used all kinds of famous people to push Obamacare: "We're talking to celebrities. We're talking to athletes, because obviously they get injured a lot and many of them are the same age as the market we're going after. And what (athletes) can say is, 'Look, you never know when life is going to throw you a curve ball. You're walking down the street, you're a little clumsy, you trip, you fall -- where do you end up? Emergency room. A couple grand just to walk in the door ... Who can afford that?'"

But there's something undignified and even insulting in the way Team Obama has taken the largest transfer of power from the individual to the state and is trying to accomplish it in the cheesiest venues, like sitcoms and fake-interview comedy shows. It speaks to a dumbed-down popular culture. Sadder still is watching the president feeding it.

So far, the Obama-loving networks seemed to have drawn a line and avoided clunky plot contrivances in its top programs to push a blatantly Obama-boosting agenda. But Obamacare is still wildly unpopular, and the White House clearly thinks most people aren't serious enough to be persuaded by watching CNN or MSNBC. It would rather have your favorite fictional TV characters grab your lapels and tell you to get on the Obamacare bandwagon. It won't admit that Obamacare's promise is as fictional as those programs.

The White House has been pushing Hollywood for a while now, which is its right. But it is not right to promote a radical (and radically unpopular) political agenda using taxpayer dollars. Two years ago, The New York Times reported that Covered California, the Golden State's Obamacare exchange, "poured significant resources into a detailed marketing plan -- developed not by state health bureaucrats but by the global marketing powerhouse Ogilvy Public Relations Worldwide, which has an initial $900,000 contract with the exchange." Ogilvy's plan was to tap major network TV shows like "Grey's Anatomy" and "Modern Family" to sell Americans on the health care law.

"I'd like to see 10 of the major TV shows, or telenovelas, have people talking about 'that health insurance thing,'" said Peter V. Lee, the exchange's executive director. "There are good storylines here." This was funded by the federal government. The exchange itself had been financed by three grants, worth $237 million.

In the Obama era, the government can fund all manner of activities propagandizing for Obama's initiatives. But in the Bush years, liberals were utterly scandalized that the U.S. government would use taxpayer money to promote the war effort in Iraq by spinning positive news stories over there. They were scandalized that Bush's Department of Education gave a million-dollar contract to a PR firm with the understanding that black conservative Armstrong Williams would promote the No Child Left Behind Act on his radio show and on TV.

They trashed that deal as "pay-for-play public relations." Liberal congressman George Miller said it was "probably illegal." Melanie Sloan, a former Democratic staffer who runs the group Citizens for Responsibility and Ethics in Washington told USA Today that the contract may be illegal "because Congress has prohibited propaganda ... (A)nd it's propaganda."

Apparently, liberals bitterly oppose taxpayer-funded propaganda when a proposal's seen as conservative, but happily support it for socialism.


TOPICS: Culture/Society; Editorial; Government; US: California
KEYWORDS: 0bamacare; abortion; california; deathpanels; demagogicparty; memebuilding; obamacare; partisanmediashill; partisanmediashills; valeriejarrett; zerocare

1 posted on 04/04/2014 4:31:51 AM PDT by Kaslin
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To: Kaslin

Where did you think Obama was spending that billion dollar Obamacare marketing budget?


2 posted on 04/04/2014 4:37:28 AM PDT by circlecity
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To: Kaslin

Another reason not to watch the crap on TV. I like my DVD’s from Netflix, thank you. The Brits have some really good stuff available.


3 posted on 04/04/2014 4:38:02 AM PDT by siamesecats (God closes one door, and opens another, to protect us.)
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To: Kaslin

DUH!


4 posted on 04/04/2014 4:38:23 AM PDT by Elsie (Heck is where people, who don't believe in Gosh, think they are not going...)
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To: Kaslin

I think that they’ve already extorted the advertisers. I’ve noticed advertisements that previously had all white people in them redone to put a black person in the script like the Jimmy Deans Sausage commercial and the Campbell’s Chunky Soup commercial with Clay Matthews.


5 posted on 04/04/2014 4:38:56 AM PDT by tom paine 2
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To: Kaslin
The White House people know the immense cultural power the left has in popular culture.

As does the Communists and the Nazis.

6 posted on 04/04/2014 4:39:08 AM PDT by Elsie (Heck is where people, who don't believe in Gosh, think they are not going...)
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To: Kaslin

My hate for these people grows daily.


7 posted on 04/04/2014 4:40:33 AM PDT by ilovesarah2012
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To: Kaslin
So far, the Obama-loving networks seemed to have drawn a line and avoided clunky plot contrivances in its top programs to push a blatantly Obama-boosting agenda.

A slow drip, drip, drip, drip will fill the tub just as surely as a deluge.

8 posted on 04/04/2014 4:42:13 AM PDT by Elsie (Heck is where people, who don't believe in Gosh, think they are not going...)
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To: Kaslin
I know the WH is relying on a dumbed down population, and rightly so, to buy this but this will fail if they do this and maybe cause a backlash.

A tv show cannot replace a reality people see and feel. Losing your insurance, DR, and seeing premium hikes are not going to be masked by an episode of “House.”

9 posted on 04/04/2014 4:45:42 AM PDT by LMAO (Insurgent conservative)
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To: siamesecats

Jack Bauer never even goes to the bathroom on 24, what makes “them” think he’ll have time to shill for zerocare? He’s a busy man.


10 posted on 04/04/2014 4:48:05 AM PDT by Antihero101607
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To: All

An alert Hollywood producer looks for entertaining story ideas:
enrollees who've paid for insurance, who are actually insured,
for millenials duped into paying for other people's h/care and for
the "underserved", those who had no insurance before ACA took
effect (nice sob story for soaps).

11 posted on 04/04/2014 5:05:28 AM PDT by Liz
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To: Kaslin

I don’t watch too many shows, but so far Grey’s Anatomy and Person of Interest have inserted comments “I just got healthcare” and “I hope he has healthcare.”

I’m sure there are many more examples of awkwardly inserted propaganda out there.

Isn’t subliminal advertising illegal?


12 posted on 04/04/2014 5:13:23 AM PDT by Katydidnt ("...the greatest of these is love.")
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To: Katydidnt

Hit them with the campaign finance laws.

Every time it’s done make them inform the public it is a paid commercial.

Make the dems pay for the 30min-1hr commercial.

Networks must report any commercial not paid for by the dems as a campaign contribution.

Unreported campaign financing pull their broadcast license.


13 posted on 04/04/2014 5:30:20 AM PDT by IMR 4350
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To: Kaslin
When you have to usually state-paid propaganda artists such as Oprah, Doc Oz, Steve Harvey, and don't even get me started on that lady with carpet burns on her knees for Joe Biden (Rachel Ray) it's pretty obvious the message being sent thru the airwaves is nothing but liberal/socialist vomit.
White women who drool over these con-artists are the biggest useful idiots for the propaganda IMHO...
14 posted on 04/04/2014 5:45:49 AM PDT by Roman_War_Criminal
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To: Kaslin

and ******s killin’ ******s


15 posted on 04/04/2014 5:53:48 AM PDT by knarf (I say things that are true .. I have no proof .. but they're true.)
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To: Kaslin

If they put that BS in my favorite shows - NCIS and NCIS:L.A. - for quit watching tv.


16 posted on 04/04/2014 6:09:18 AM PDT by ExCTCitizen (I'm ExCTCitizen and I approve this reply. If it does offend Libs, I'm NOT sorry...)
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To: IMR 4350

I like it! Great idea.


17 posted on 04/04/2014 7:47:00 AM PDT by GOP Poet
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To: GOP Poet

Thanks.


18 posted on 04/04/2014 7:59:53 AM PDT by IMR 4350
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To: Kaslin

93 million to lose healthcare insurance January 2015 - Obamacare.


19 posted on 04/04/2014 8:13:26 AM PDT by VRW Conspirator ( 2+2 = V)
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To: Kaslin

CPR can’t save Obamacare it’s dead time to start the fluids.


20 posted on 04/04/2014 8:45:10 AM PDT by Vaduz
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To: Katydidnt
Isn’t subliminal advertising illegal?

But that would miss the target.

It's overt as can be!

21 posted on 04/04/2014 9:37:12 AM PDT by Elsie (Heck is where people, who don't believe in Gosh, think they are not going...)
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To: Kaslin

Of course. And there are lib lobbyists paying to have propaganda added to programs like Mad Men. There are a number of threads on this.


22 posted on 04/04/2014 1:05:12 PM PDT by a fool in paradise (The Texas judge's decision was to pave the way for same sex divorce for two Massachusetts women.)
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To: Katydidnt

I think it’s great. You develop some drinking games and when healthcare is spoken....you gulp down one shot. A good series, with ten mentions in thirty minutes? Man, I could get wasted. We turn this into a national game, and spark up the sales of booze.


23 posted on 04/05/2014 3:08:17 AM PDT by pepsionice
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To: ExCTCitizen

NCIS LA almost made me stop watching recently. They spent a few minutes talking about holiday cards and being obvious about the term.


24 posted on 04/05/2014 3:14:48 AM PDT by Hillarys Gate Cult (Liberals make unrealistic demands on reality and reality doesn't oblige them.)
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To: ExCTCitizen

Found video of it. I thought they even mentioned holiday cards a few more times after the clip ends.

http://www.examiner.com/article/ncis-los-angeles-season-5-episode-12-clip-sam-s-un-christmas-y-behavior


25 posted on 04/05/2014 3:22:42 AM PDT by Hillarys Gate Cult (Liberals make unrealistic demands on reality and reality doesn't oblige them.)
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To: Hillarys Gate Cult

I didn’t see that episode, but I will watch it. I myself don’t get upset with holiday greetings, because I usually say Happy Forth of July back.


26 posted on 04/06/2014 8:03:44 PM PDT by ExCTCitizen (I'm ExCTCitizen and I approve this reply. If it does offend Libs, I'm NOT sorry...)
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