Skip to comments.Honey Maid takes anti-gay backlash...and turns it into a message of love
Posted on 04/05/2014 1:58:58 PM PDT by Pinkbell
The makers of Honey Maid graham crackers have come up with a unique response to anti-gay backlash by some against its commercial featuring two gay dads and their family. They printed out the negative comments and turned them into a piece of art that spells out Love.
On March 10, Mondelez International, which manufactures the popular crackers under the Nabisco brand, launched its This is Wholesome advertising campaign. The commercial features several different kinds of American families,including biracial and gay ones.
The commercial, which has more than 4.7 million hits on YouTube, starts off with the two dads huddled over their baby feeding a bottle. It then cuts to the two men walking. Following, that it features other families doing everyday things while enjoying Honey Maid crackers.
At the end of the 30-second spot, the two dads are again seen, this time in front of their house, posing with their baby and their other young son. A tagline accompanying the YouTube video reads, No matter how things change, what makes us wholesome never will.
Since the ad ran, the comments Mondelez has received have been overwhelmingly positive.
Honey Maid responds to anti-gay comments with new commercial
Beautiful commercial, one commenter wrote. A family is a family no matter what. Awesome job, Honey Maid. This is what the world is, people will just have to accept that and open their minds to it. It's a wonderful thing. Love is love.
However, the company did receive a fair share of negative comments.
Nothing like exploiting the gay community for some advertising and $, another person wrote. Keep your advertising where it belongs.
(Excerpt) Read more at dailymail.co.uk ...
A message of sodomy is not a message of love
Shoulda spelled “sexual lust”.
So, he or she would have no problem if his/her partner had another wife or husband?
a gaping holesome propaganda message targeted at 5-15 year olds
lil johnny will grow up thinking e-coli is a perfume for the ‘enlightened’ and ‘open minded’
call the company and tell them you won’t buy any of their products as long as they are endorsing the ‘folsom street fair’ lifestyle
It’s such a special slap in the face of those that objected that it has reinforced my decision not to buy their product. Bravo Honey Gay, well played, NOT!
This HAS to help their sales.
Makes one wonder what sort of genius is employed in their advertising department.
I guess they were after the traditional family market segment.
Yeah, real “Wholesome”
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Honey Maid is thrilled to support people with perversions that lead to early deaths, diseases, and an eternity of torment. “We love you so much. Please keep harming and killing yourselves. Who needs that homophobe God anyway?”
The Reverend Sylvester Graham (July 5, 1794 September 11, 1851) was an American dietary reformer, best known for his emphasis on vegetarianism, the temperance movement, and his invention of graham bread, graham flour and the graham cracker.
Graham was also inspired by the temperance movement and preached that a vegetarian diet was a cure for alcoholism, and, more importantly, sexual urges. The main thrust of his teachings was to curb lust. While alcohol had useful medicinal qualities, it should never be abused by social drinking. For Graham, an unhealthy diet stimulated excessive sexual desire which irritated the body and caused disease.
Americans are too stupid to know what’s going on in their American Idiot world.
Starting to think Green Day was correct.
How, pray, tell, was Green Day correct?
Bet they can’t spell “God.”
By the way. There’s nothing wholesome in buggery. They should look into it.
But I bet they can spell “Gold”.
Uhh, Green Day is on the side of the turd burglars...
Well maybe I’m the faggot America.
I’m not a part of a redneck agenda.
Now everybody do the propaganda.
And sing along to the age of paranoia.
Yes. Buggering is so pure and pristine.
The backlash to the gay mafia’s propaganda campaign is going to be epic.
This looks like a PR-seeking hoax. This cheaper cracker is carried by Walmart, but not by upscale grocers.. Guess they wanted some free internet publicity because they can’t afford TV ads.