Skip to comments.P&G bets on new, expensive razor to attract consumers - WSJ
Posted on 04/18/2014 8:50:12 AM PDT by Red in Blue PA
April 18 (Reuters) - Procter & Gamble Co is planning to offer a new kind of razor, with a swiveling ball hinge and a pricey tag, to move forward with its strategy to push premium products, according to the Wall Street Journal on Friday .
The world's largest household products maker has seen sales of its Gillette razors suffer a hit in the fourth quarter of 2013 from the growing trend of sporting moustaches and stubble.
(Excerpt) Read more at finance.yahoo.com ...
I find that any razor I use which has more than 2 blades has a greater propensity to cut and leave marks. I use cheap 2 blade Schtick’s.
Can’t imagine this. I buy the generic “for sensitive skin” throwaway razors at Wally World. Do a good job.
Dollar shave club is pretty good and should be pulling the price downward. Maybe the response is a higher prices alternative that shifts demand.
So, I’m axing....just why don’t these guys just produce a No-no hair eradicator that works on a man’s beard.
I mean, apparently all the stigma of being a p@ssy, er uh, excuse me, metrosexual —— no, no...that ain’t right, either. A man who likes his forearm and chest to feel like they’ve just had a fresh wax.....dammit! That ain’t it, either. As bald assed as a baby? Nope, that ain’t it, either....
Hell, I just give up. I shave once a week, maybe. I use some old Braun electric shaver I’ve had for 20 years. Smooth, soft? I don’t give a crap...I just shave when the man-stubble irritates me.
All you manginas out there need to get a grip. [Not directed to you, Red in Blue PA]
I’m 60. I got a free multi-blade razor in the mail once with the idea that I’d buy their blades. I used the original blade for three years and it is one of the items that somehow got lost in the divorce.
But I mainly just use a norelco electric I get at costco and replace it every ten years or so...
A traditional wet shave is the best. That trend is coming back. For some, it never left.
Norelco = Braun
Dollar shave club - I love that guy’s advert!
Cletus does a brih-hog 3x/week with his Norelco.
I get new blade sets annually.
I usually use “Romney-Shave”* to relieve the obligatory “shaver bites” to a minimum.
* Google it; “Lectric Shave”
I consciously avoid products which have multi-million dollar representatives such as Roger Federer. Nothing against him personally, but that is simply a waste of money and I know my dollars are going into his pocket so why bother?
That must be better....it has a higher number!/s
what happened to the foam brush?
what happened to the ELECTRIC razor?
what happened to the invetigations over blade price fixing?
Egads! I need an editor.
Note from my previous post “brih-hog” is intended to be “brush-hog”
P&G blades seems to get dull quicker than others I have used. Would love to see someone quantify that in a study.
I recently grew a beard and couldn’t be happier. If I ever shave again I will avoid the Gillette crap and buy the el cheapo Dollar Shave Club folks instead.
I replace my screen on the Braun maybe once or twice a year. Sometimes the beard hairs break parts of the screen and the damned thing bites like a gator!
I think three blades are optimum using the Gillette products. Dry the razor on a towel afterwards and store it outside the bathroom.
That’s okay. I knew what you meant.
More is more better, right?
Mach 3 was about the epitomy of the mutli blade razer, twins suck, and those with more than 3 have their blades so close together they are useless if you have more than a days worth of stubble, because they get clogged up.
With a Mach 3 can shave a weeks worth of stubble to clean in a few minutes.
Of course closest you will ever get is with a true straight edge used by a pro, but most of us can’t afford to pay a barber to give us a shave daily.
did you know king gellette was a socialist eutopian who thought there should only be one city in the USA called metropolis? one corporation. one power generator via niagra falls.
Then his sold out to proctor and gamble.
I just pound my whiskers through my cheeks with a 16 oz. claw hammer, and bite them off from the inside. Then a little splash of habanero aftershave, and I’m good to go for the rest of the day.
I still use the two bladed Gillette sensor. I only change the blades a few times a year. Shaving is something I do, but it just isn’t a big deal. I tried the 3 blade version and it is OK, but I won’t upgrade until I need to. Battery powered? Why?
Simple products have an innate problem in the marketplace, they can’t generate separation from the competition. Your basic two blade razor is a piece of infallible technology that any idiot company can make en-mas cheap and effective. So how do they get you to buy their product vs others? There’s really two paths: find some minor difference with your product that you can claim makes it better, or make a much more complicated trademark-able hard to replicate version that you can claim makes it better. The problem with the first path is there just aren’t that many potential minor differences and they are, after all, minor. The problem with the second path is it becomes an arms race that quickly has companies adding ridiculous “features” that nobody really wants.
Dang right. I don’t grow anything a good quality belt sander won’t take care of. Not the cheap ones, of course.
using a waterpic can clean out the razor clogs. A hand towel next to your razor can dry it off leading to MONTHS of use.
It goes past 11!
Oh for the days of the Gillette Blue Blades! Use once, drop the used blade in the slot in the medicine cabinet. Grab the styptic pencil and alcohol after shave for razor burn.
Before that there was the straight razor.
I notice the single blade, is now being sold on TV. I still have the old single blade handle in which you unscrew the handle, take the top off, drop in the blade screw the handle back on and you are in business.
That’s what I used to do, but I just kept wearing out the belts too quick...
That’s so funny that I’m out of words for a response. Is that original, or from some standup routine?
I lather with caustic soda, burn them off with a blowtorch, douse it with nitric acid and feel like a champ afterward.
I read that Gillette’s patent on their older double blades ran out in the USA. Personally, I get just as good a shave with 2 blades as with 20, so I bought these from Amazon:
Actually, I bought the 100 blade package a few months back at $11...so 11 cents/shaving head, including shipping.
Another very good alternative is something like this:
I find the single blades harder to get a good shave in spots like the chin and jaw, but they give a very good shave everywhere else. Again - at 11 cents a blade, it is obscene to pay $3+ for a single cartridge with a zillion blades!
Or This -
I have to admit it’s not original, but I don’t recall where I first heard it.
There was an “ad” on SNL way back, just after the double bladed razor came out. “The Triple Trac” It went something like this: The first blade grabs the whisker. The second blade stretches it out. The third blade rips it completely from your skin.
Announcer (V/O): Triple-Trac’s third blade, a finely-honed bonded platinum instrument, cuts cleanly through the whisker at its base, leaving your face as smooth as a billiard ball.
[ Finally, the cartoon shows the Triple-Trac completely shaving the whisker ]
[ DISSOLVE back to the announcer against the black background, holding up a Triple-Trac ]
Announcer: The Triple-Trac. Because you’ll believe anything.
This reminds me of an old Saturday Night Live skit for the “Billette Triple threat Blade”. Whose head had three blades. With the middle blade being duller than the enclosing two.
The ad’s animation showed.
The first blade cuts the whisker cleanly.
The second blade pulls at other errant whiskers.
So the third blade cuts the errant whisker even more cleanly.
The tag line was delivered by a Styptic penciled and Band Aid adorned Chevy Chase smiling as he said:
“Billette... Because you’ll buy anything!”
I usually use disposables or a Trak II.
I found the key is to dry the razor after use. The blades don’t last when put away wet. One blade will last 6 months with a comfortable, smooth shave if put away dry. I use the Gilette Fusion. No batteries.
I buy generic ‘whatever is cheapest’ at Wally’s.
I use those tiny slivers of soap(when the bar gets worn down) in place of shaving cream. It actually works better.
I have used the same double edged safety razor for over 20 years. A pack of ten blades is about a buck fiddy and lasts months. I can’t believe how expensive the luxury blades have become.
I would think so! Any more than two will just be razor blades dragging over freshly shaved skin.
“I use the Gilette Fusion” Same here. I tried a cheapo razor the other day and noticed a real difference.
I strop the blade every time using a small razor strop to keep it sharp, and a cartridge lasts a long time with no `sticking’ or pulling.
A strop or you could use an old belt or surface of a mirror.