Weather Channel is APOPLECTIC nothing much has happened.
If I was cynical I would think they WANTED problems so they could push the man made global warming/climate change agenda.
The agenda is important, but their biggest “target” is viewers. They’ve been remaking/re-branding the channel for the last couple of years, but much of their reality programming hasn’t worked out very well. So, they’re always on the lookout for a major weather event to juice the ratings.
I’m a weather buff and I’ve been watching their coverage since early afternoon. I think you said it well when described them as being in full “apocalypse” mode. They’ve actually got Jim Cantore broadcasting from the Storm Prediction Center in Norman, but I’ve noticed they’ve put him in a small room with one of the SPC’s coordinating mets who just happens to be his former college classmates.
Still, it’s a bit funny that the “experts” at TWC put Mike Bettes in SW Missouri when most of the tornadic activity has been in Nebraska and Iowa (so far), and conditions are getting ripe in SE Oklahoma and much of Arkansas is under a PDS watch.
A friend of mine who’s still in broadcast news tells me that wall-to-wall weather coverage will boost your ratings 15-20% at a minimum, and if you’ve got a met who’s well known in the market, the ratings go even higher.
There will be a lot of “weather-gasms” on the TWC and at local stations in the south and Midwest over the next couple of days.