Posted on 04/28/2014 8:06:48 PM PDT by 2ndDivisionVet
Rob Rhinehart invented Soylent—a beverage that he claims contains all necessary nutrients—as a food replacement. The first batch is shipping this month.
Rob Rhinehart, inventor of Soylent
I was 6 or 7,” Rob Rhinehart began, “and I guess my mother was serving salad. I was looking down at a plate with these leaves on it. I could look outside and see leaves on the trees, and it just seemed a little weird. It seemed a little primitive - like something an animal would do. On this nice plate, in this nice house, why would I eat this thing that grows on trees? I thought, ‘We can do better.’”
“Better,” for the now 25-year-old Rhinehart, is Soylent, a beige beverage that he claims contains every nutrient the body needs. With tongue firmly in cheek, he named it after the ubiquitous food substitute Soylent Green found in the dystopian science fiction movie of the same name. For 30 days, the software engineer turned kitchen chemist consumed nothing but Soylent and reported his progress on a blog. With the help of an enthusiastic online community, he honed his formula, raised $3 million from investors, and is now bringing his product to the market.
I sat down with Rob at a Mexican restaurant in Los Angeles in January to talk about the future of food. He drank black coffee while I sipped Soylent from a chilled metal thermos he had brought.
* * *
This is pretty good. It tastes a bit like unsweetened custard.
What I’ve found is that a lot of people who like the idea, like the taste, and a lot of people who don’t like the idea are repelled by the taste. Because it has so little intrinsic taste, it pretty much comes from your expectation.....
(Excerpt) Read more at theatlantic.com ...
SOYLENT GREEN IS PEOPLE!!!!
(bookmarking this)
:D
If this is genuine, it would be perfect for preppers.
I have often wondered how it would sell if somebody invented people food. Just like dog food except it is for people and caters to their taste.
You buy a 25 pound bag of people food and eat a bowl every day until you get tired and try another brand. I guess an MRE is in a way that but it is not just a single food.
But but but what will we do with all those cases of Ensure????
You can get primate chow at the feed store...
Haven’t ya heard: Soylent Green is people!
You can probably pay for it with the money saved by not needing to buy toilet paper anymore.
Oops...missed that somehow.
C’mon, science fiction movies told us that we would get all of our dietary needs from food pills by now.
Ah! You mean like Cocoa Puffs!
You would only need two flavors, bacon and peanut butter.
LOL!!!
Soylent beige is white people.
And it would be a lot easier to store than those five gallon buckets and #10 cans.
Eat real foods. No list of ingredients. No Grains. No sugar. No Processed foods.
I get the Soylent Green joke.
But I’m not sure the ultimate Super Food has been invented yet.
If he can get the price down to the price of a case of Ramen Noodles, I’m sold.
I have been trying to find out how they make DynoVite! It sounds amazing for dogs.
You need to add Chipotle (U racis’).
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