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People Over Profits: How Social Media Can Help Us Combat Gun Manufacturers
PoliticusUSA ^ | May 2, 2014 | Trevor LaFauci

Posted on 05/02/2014 11:36:37 AM PDT by 2ndDivisionVet

After more than twenty years of trying, there’s no way to avoid the following conclusion: The gun manufacturers of America cannot be swayed by reason.

This past week alone, we saw just how true this statement has become.

On Tuesday morning, a gunman opened fire at a FedEx facility in Kennesaw, Georgia wounding six people before being shot and killed himself. Kennesaw is famous for being the Georgia town where every household is mandated to own at least one gun. Although the law is not officially enforced, it is estimated that roughly 50% of town residents do, in fact, own at least one firearm. This event follows last week’s Georgia bill that was signed into law which has become known as the “guns everywhere bill.” The bill gives Georgia residents the ability to take guns into public buildings such as bars, nightclubs, and libraries. Already, we have seen one crazed Georgia resident brandish his gun at a little league baseball game full well knowing that there was nothing the local police could do to stop him.

These events in Georgia follow this past weekend’s NRA convention in Indianapolis, an event that has become a prime opportunity for the rest of the country to see how delusional and paranoid the American gun lobby has become. Comedy Central’s Jon Stewart pointed out how utterly unreal the views were expressed by this year’s participants including comments from Sarah Palin, Marco Rubio, and Wayne LaPierre. There was even a promotional video expressing what has become the NRA’s rallying call since Sandy Hook: The absolute necessity for good guys to have guns. The video’s purpose was to serve as a recruitment tool for the NRA to add to its ever-growing ranks of over 5 million people.

So, what can be done against an army of 5 million Americans led by a powerful group of lobbyists and a CEO who believes every city of America is straight out of Vice City?

How about hitting them where it hurts the most: Their profits.

On Tuesday, over twenty organizations led by Campaign to Unload and States United to Prevent Gun Violence launched a campaign to defund the three major gun manufactures in this country: Strum Ruger, Smith & Wesson and Olin. The purpose of the campaign is simple: To have people take a close look at their 401(k) retirement funds and see if their 401(k) includes any kind of investment in any of the three major gun manufacturing companies. The Unload Your 401K website has a powerful video with parents and family members of those killed or injured at either Columbine, Virginia Tech, Sandy Hook, and even those affected by everyday gun violence telling their stories and sharing their disappointment regarding the lack of legislation enacted at the federal level. The video then gets to the heart of the campaign’s message: Gun profits have soared ever since Columbine from $928 million to roughly $4.1 billion today. The worst part? Average people like you or me may very well be helping the gun manufacturers become rich.

How exactly are we helping the gun manufacturers? Jennifer Fiore, Executive Director of Campaign to Unload helped explain the campaign’s goals in her statement which read:

“Divestment is a new front in the war against America’s epidemic of gun violence. It’s time to defund the companies that profit from gun violence and obstruct the political change that would end it. Over 51 million Americans have a 401K retirement plan that could be contributing to the gun lobby– driving wealth to gun manufacturers and funding efforts that have stalled all action in Congress.”

On the main page of the Unload Your 401K website is a search option that allows you to type in your 401(k) provider and it then will provide you with information as to whether or not your provider is invested in the three gun manufacturers. If your provider is invested, the website then gives you three options: Tips on how to unload you 401(k) and work with your company’s human resources department, ways to contact your co-workers to rally them to your cause, and the option of signing up to an email list to stay involved with the issue. Seeing as how the website launched on Tuesday, there most likely will be additional resources added to the website as public awareness increases. In addition to the search option, the website also includes facts about both 401(k) investments concerning gun manufacturers as well as sobering statistics regarding the amount of gun violence in this country.

The Unload Your 401K campaign offers an intriguing new way to address the issue of gun control in this country. The idea of divestment has had historical successes. The most prominent success was that of using divestment as a response to South African apartheid in the 1970s and 1980s. It was this strategy that led to the Comprehensive Anti-Apartheid Act of 1986 which imposed sanctions against South Africa and eventually help lead to the end of apartheid in 1991. For the gun manufacturers of America, they are absolutely dependent upon their profits and any disruption would cause havoc for the industry.

For those of us who have been repeatedly disheartened, and to be honest, ashamed by the lack of action by our government on gun control, this new campaign gives us a chance to make an impact by taking on the financial side of the gun manufacturers. And, let’s be honest: The whole issue of gun control in this country is directly related to profits. The reason the NRA’s rhetoric now verges on that of paranoia is due simply to the fact that fear sells. Fear convinces people they are unsafe and that they need protection no matter the cost. The more scared they are, the more likely they are willing to pay out big bucks to ensure their safety. For the Unload Your 401K campaign to succeed, those involved need to show the gun manufacturers that they too are willing to spend money to ensure their safety. Only in this case, they must show they are willing to take away money from the gun manufacturers.

If they can do that, then this creative campaign has the chance to deal a serious financial blow to the gun manufacturers in this country.


TOPICS: Business/Economy; Constitution/Conservatism; Crime/Corruption; Culture/Society
KEYWORDS: 401k; banglist; guncontrol; manufacturing; nra; palin; rtkba; rubio
People here ask me "why do you post this crap from these far-left liberal/progressive websites?" Here is my answer:

Strum Ruger? Do they make guitars, too?
Dirty hippies have 401(k) accounts? Who knew?

1 posted on 05/02/2014 11:36:37 AM PDT by 2ndDivisionVet
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To: 2ndDivisionVet

You forgot the Barf Alert!


2 posted on 05/02/2014 11:39:11 AM PDT by pjd
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To: 2ndDivisionVet

So rich liberal kids are going to off load their trust fund accounts because of guns?

Yeah, really.

Like they’re all excited about redistributing THEIR wealth.


3 posted on 05/02/2014 11:40:15 AM PDT by goldstategop (In Memory Of A Dearly Beloved Friend Who Lives In My Heart Forever)
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To: 2ndDivisionVet

It is Sturm Ruger.


4 posted on 05/02/2014 11:40:25 AM PDT by Resolute Conservative
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To: pjd

It’s implied.


5 posted on 05/02/2014 11:40:31 AM PDT by 2ndDivisionVet (I will raise $2M for Cruz and/or Palin's next run, what will you do?)
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To: Resolute Conservative

Yes, he said “Strum” Ruger.


6 posted on 05/02/2014 11:41:08 AM PDT by 2ndDivisionVet (I will raise $2M for Cruz and/or Palin's next run, what will you do?)
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To: 2ndDivisionVet

“Already, we have seen one crazed Georgia resident brandish his gun at a little league baseball game full well knowing that there was nothing the local police could do to stop him.”

I love it when liberals wet themselves with in fear of a responsible armed citizen.


7 posted on 05/02/2014 11:42:30 AM PDT by Blood of Tyrants (Haven't you lost enough freedoms? Support an end to the WOD now.)
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To: 2ndDivisionVet

Time for us to pick up a few firearms stocks when the chance presents itself.


8 posted on 05/02/2014 11:44:34 AM PDT by SnuffaBolshevik
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To: 2ndDivisionVet
Already, we have seen one crazed Georgia resident brandish his gun at a little league baseball game full well knowing that there was nothing the local police could do to stop him.

I assume the English translation is:

Already, we have seen one crazed Yankee transplant to Georgia wet his skinny jeans when he saw a real live 12 gauge AK-47 Glock assault machine-gun holstered on another parent's belt at a little league baseball game, full well knowing that there was nothing the local police would do to send in SWAT, the US Marines, BLM, and the IRS to punish that armed, bitter-clinger potential terrorist.

9 posted on 05/02/2014 11:49:12 AM PDT by Pollster1 ("Shall not be infringed" is unambiguous.)
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To: 2ndDivisionVet
How about hitting them where it hurts the most: Their profits.

A company's "profits", i.e. its net income, is unaffected by whether activists choose to sell their shares or not.

Net income comes from the revenues it makes from selling its products, not from the price of its shares.

I'm glad the enemy is stupid.

10 posted on 05/02/2014 11:50:27 AM PDT by wideawake
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To: 2ndDivisionVet

Not a new idea for the lefties. They re-invent this idea every few years and think they’ve found something new.


11 posted on 05/02/2014 11:51:28 AM PDT by ozzymandus
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To: 2ndDivisionVet
The gun manufacturers of America cannot be swayed by reason.

That's because the provide a product that is legal and in demand. That's the reason they use. You can only bring someone to your way of thinking by two means; reason or force. Option 1 has failed for gun grabbers. Because their arguments are not reasonable. Option 2 is all they have left. It won't be pretty.

12 posted on 05/02/2014 11:53:54 AM PDT by IYAS9YAS (Has anyone seen my tagline? It was here yesterday. I seem to have misplaced it.)
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To: Pollster1

apparently “holstered” = “brandished”, and “armed” = “crazed”


13 posted on 05/02/2014 11:54:04 AM PDT by alancarp
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To: 2ndDivisionVet

The larger gun companies have no fear of a few bedwetting liberals offloading stocks in their 401ks. Plenty of other people who aren’t gun grabbers will take the profits.


14 posted on 05/02/2014 11:55:49 AM PDT by Blood of Tyrants (Haven't you lost enough freedoms? Support an end to the WOD now.)
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To: 2ndDivisionVet
Already, we have seen one crazed Georgia resident brandish his gun at a little league baseball game full well knowing that there was nothing the local police could do to stop him.

Brandishing? Or lawfully carrying? Didn't see the story, so can't comment. If he was brandishing, then, yes, the law does address the issue, and he could have been arrested. If he was lawfully carrying, then boo-frickin'-hoo.

15 posted on 05/02/2014 11:55:54 AM PDT by IYAS9YAS (Has anyone seen my tagline? It was here yesterday. I seem to have misplaced it.)
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To: Blood of Tyrants

You do not know the facts...

This was NOT a responsible armed citizen. He came to a little league field with his firearm tucked in his waistband, boasting about it and drawing lots of attention. It upset people so much that they canceled the game...

He never removed it... He never threatened anyone... He had a valid GWL (permit)... The local police could do nothing but in this mans opinion, you are going to see LOTS of this from the gun grabbers...


16 posted on 05/02/2014 11:57:28 AM PDT by bfh333 (William Wallace was right! ~~~ FRRRREEEEEEEEEEEDOM ~~~)
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To: alancarp

The mere sight of a gun causes liberals to set themselves.


17 posted on 05/02/2014 11:57:49 AM PDT by Blood of Tyrants (Haven't you lost enough freedoms? Support an end to the WOD now.)
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To: Blood of Tyrants

There are mutual funds that ONLY invest in firearms and defense stocks and others that specialize in “vices” such as tobacco, liquor, firearms and related.


18 posted on 05/02/2014 11:58:01 AM PDT by 2ndDivisionVet (I will raise $2M for Cruz and/or Palin's next run, what will you do?)
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To: 2ndDivisionVet

“Kennesaw is famous for being the Georgia town where every household is mandated to own at least one gun.”

And knives! Don’t forget knives: www.kennesawcutlery.com. There you go, Clint, a plug.
Every knife I’ve bought from them was as sharp as a razor and held an edge.


19 posted on 05/02/2014 11:58:15 AM PDT by tumblindice (America's founding fathers: all armed conservatives)
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To: 2ndDivisionVet

Last I heard, Ruger was over a year behind in meeting their orders. Divesting in a company with that kind of profit potential is just brilliant. /sarc.


20 posted on 05/02/2014 11:59:11 AM PDT by Malone LaVeigh
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To: bfh333; Blood of Tyrants

Did somebody get sand in their p***y?


21 posted on 05/02/2014 11:59:44 AM PDT by 2ndDivisionVet (I will raise $2M for Cruz and/or Palin's next run, what will you do?)
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22 posted on 05/02/2014 12:02:16 PM PDT by DJ MacWoW (The Fed Gov is not one ring to rule them all)
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To: wideawake

If for some reason the liberals manage to sell off enough stocks to negatively affect the price (doubtful as it will be done a few shares at a time), the rest of the market will snap them up and eagerly await dividends from the next profit cycle. Sturm Ruger has been working full out for years trying to meet demand.


23 posted on 05/02/2014 12:02:51 PM PDT by Blood of Tyrants (Haven't you lost enough freedoms? Support an end to the WOD now.)
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To: 2ndDivisionVet

A bunch of kids who listen to rap songs glorifying guns are going to divest of gun stocks because they are offended by them.

Yeah....


24 posted on 05/02/2014 12:03:32 PM PDT by AppyPappy
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To: 2ndDivisionVet

So social media will cause large numbers of people to go wading through the boilerplate of their 401K plans to determine whether or not they include any stock in gun makers.

Riiiiiiiiiighht!!!


25 posted on 05/02/2014 12:05:26 PM PDT by Buckeye McFrog
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To: 2ndDivisionVet

I’m not sure what you mean...

Guys like that pi$$ me off because I have worked my a$$ off for 10 years to get GA gun laws changed...

It takes one really stupid dumba$$ to change lots of minds quickly...

GA should be constitutional carry...

http://www.rawstory.com/rs/2014/04/26/georgia-man-flaunts-gun-at-local-little-league-field-intimidating-parents-and-children/


26 posted on 05/02/2014 12:10:42 PM PDT by bfh333 (William Wallace was right! ~~~ FRRRREEEEEEEEEEEDOM ~~~)
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To: 2ndDivisionVet

The reaction to this will make the Chick-fil-a episode seem small... I bought gun stock at $5/share... It’s been as high as $85... Time to buy more...

stupid liberals


27 posted on 05/02/2014 12:12:57 PM PDT by bfh333 (William Wallace was right! ~~~ FRRRREEEEEEEEEEEDOM ~~~)
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To: wideawake

Exactly... it seems they don’t understand that the market clears, so when they sell their shares, someone else has to buy those shares.

They are effectively punishing themselves by not participating in the profits of the gun industry and transferring those profits to pro gun people (who might use that money to join the NRA). I love their plan...


28 posted on 05/02/2014 1:30:21 PM PDT by willyd (I for one welcome our NSA overlords)
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To: 2ndDivisionVet
if anyone really wants to put people over profits, then they need to go after the banksters.
29 posted on 05/02/2014 2:13:14 PM PDT by drypowder
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To: bfh333; All

“You do not know the facts...

This was NOT a responsible armed citizen. He came to a little league field with his firearm tucked in his waistband, boasting about it and drawing lots of attention. It upset people so much that they canceled the game...

He never removed it... He never threatened anyone... He had a valid GWL (permit)... The local police could do nothing but in this mans opinion, you are going to see LOTS of this from the gun grabbers...”

We have not seen any video of it, so we do not know the facts. What is clear is that he did not do anything unlawful, or he would have been arrested. No one can control how “upset” other people get. Only they can control that. I wish there was video. Dozens of “upset” parents at a kids game, and none of them took any video, not even still pictures?

It makes me very suspicious of the presence of a few hoplophobe activists stirring everyone up to create an “incident”.

It is very telling that no one was arrested.


30 posted on 05/02/2014 8:14:44 PM PDT by marktwain (The old media must die for the Republic to live. Long live the new media!)
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To: 2ndDivisionVet

“The gun manufacturers of America cannot be swayed by reason.”

Could anyone change the “manufacturers” to “grabbers”? Not sure how to do it, but it’s certainly needed.


31 posted on 05/04/2014 4:23:54 AM PDT by RWB Patriot ("My ability is a value that must be earned and I don't recognize anyone's need as a claim on me.")
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