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Arby's airing 13-hour commercial
Toronto Sun ^ | May 24, 2014 | QMI Agency

Posted on 05/24/2014 3:54:58 PM PDT by rickmichaels

If your idea of a perfect weekend is staring at your TV and salivating while watching a beef brisket being smoked, you should be in Duluth, Minn., Saturday.

Starting at 2 p.m. ET and wrapping up at 3 a.m. ET on Sunday, local TV station My9 will be airing a non-stop commercial for Arby's smokehouse brisket sandwich.

“As you’d expect, the idea around airing a commercial for 13 hours required that we cast a pretty wide net,” Arby’s spokesman Jeff Baker told the Duluth News Tribune. “There were very few folks who could do this the right way, and we had the most confidence in working with My9 and their ability to be quite flexible with what I’m certain was a very challenging request.”

The paper says that when the commercial passes the one-hour mark, it will have exceeded the Guinness World Record for longest TV commercial currently held by Nivea.

Why 13 hours?

According to Arby’s, that`s the amount of time its beef brisket is smoked with hickory wood in a Texas smokehouse before being deemed ready for the sandwich.

The company says the sandwich, offered for the first time last year, was the most successful new product in its 50-year history.


TOPICS: Business/Economy
KEYWORDS: ads; arbys; bbq; fastfood

1 posted on 05/24/2014 3:54:59 PM PDT by rickmichaels
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To: rickmichaels

No thanks. I’d rather watch an Andy Griffith show marathon instead.


2 posted on 05/24/2014 3:56:28 PM PDT by lowbridge
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To: rickmichaels

Why just Duluth?

Sounds interesting.


3 posted on 05/24/2014 3:57:03 PM PDT by Cringing Negativism Network (http://www.census.gov/foreign-trade/balance/c5700.html#2013)
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To: rickmichaels

I don’t even want to anything that feels good for 13 hours.


4 posted on 05/24/2014 3:58:57 PM PDT by Gen.Blather
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To: rickmichaels

Do we get appropriate music, like with a Christmas Yule Log broadcast?


5 posted on 05/24/2014 3:59:49 PM PDT by Truth29
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To: lowbridge

Than you’re not a BBQ finesse.


6 posted on 05/24/2014 4:00:19 PM PDT by Jonty30 (What Islam and secularism have in common is that they are both death cults)
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To: rickmichaels

Must See TV? Perhaps not.I’d rather watch 13 hours of the Sham Wow guy.


7 posted on 05/24/2014 4:00:58 PM PDT by Gay State Conservative (Rat Party Policy:Lie,Deny,Refuse To Comply)
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To: Gay State Conservative

8 posted on 05/24/2014 4:02:32 PM PDT by rickmichaels
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To: rickmichaels
Can't watch it—no TV—but would love to try it. Arby’s lost is pazzaz when it took out the big piece of beef rotating in a special case out of its store. I wonder why they are still in business.
9 posted on 05/24/2014 4:05:34 PM PDT by Fungi
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To: rickmichaels

Most smoked brisket is cooked for a minimum of 6 hrs. 13 might be a bit too long.


10 posted on 05/24/2014 4:07:30 PM PDT by Cvengr (Adversity in life and death is inevitable. Thru faith in Christ, stress is optional.)
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To: Fungi

Barfy’s still beats McDoDo’s.


11 posted on 05/24/2014 4:08:07 PM PDT by mylife (The roar of the masses could be farts)
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To: rickmichaels

I wish they would go back to something that resembled beef and just do what they once did so well - give us something edible - a roast beef sandwich - to put their sauces on.

And...if they had any brains, both their BBQ sauce and Horsey Sauce would be at eye level in any supermarket they choose.


12 posted on 05/24/2014 4:09:15 PM PDT by FlJoePa ("Success without honor is an unseasoned dish; it will satisfy your hunger, but it won't taste good")
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To: rickmichaels

I’d watch it just to piss off PETA.


13 posted on 05/24/2014 4:09:48 PM PDT by Huskrrrr
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To: rickmichaels

Wonder how much that cost them?


14 posted on 05/24/2014 4:09:54 PM PDT by freekitty (Give me back my conservative vote; then find me a real conservative to vote for)
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To: rickmichaels
“As you’d expect, the idea around airing a commercial for 13 hours required that we cast a pretty wide net,” Arby’s spokesman Jeff Baker told the Duluth News Tribune. “There were very few folks who could do this the right way

Saying there is a right way to air a 13 hour commercial is like saying there is a right way to self-immolate.

15 posted on 05/24/2014 4:11:36 PM PDT by Pontiac (The welfare state must fail because it is contrary to human nature and diminishes the human spirit.)
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To: rickmichaels

You might as well spend the time smoking your own brisket.


16 posted on 05/24/2014 4:19:38 PM PDT by smokingfrog ( sleep with one eye open (<o> ---)
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To: rickmichaels

David Puddy: ‘Feels like an Arby’s night.”


17 posted on 05/24/2014 4:19:40 PM PDT by harwood (You don't wanna go there.)
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To: Cvengr

Most smoked brisket is wrapped in foil after about two hours. This eliminates the “stall” where the meat stops cooking for about 6 hours due to moisture evaporation. If you don’t wrap it, you need at least 10 hours.

http://amazingribs.com/tips_and_technique/the_stall.html


18 posted on 05/24/2014 4:21:57 PM PDT by Hugin
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To: harwood

http://www.youtube.com/watch?v=fSqH7-ic4bk


19 posted on 05/24/2014 4:24:45 PM PDT by mylife (The roar of the masses could be farts)
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To: rickmichaels

I already like it better than that intelligence insulting satellite radio ad.

And Scott, mind your own damn grass.


20 posted on 05/24/2014 4:34:13 PM PDT by cripplecreek (Remember the River Raisin.)
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To: rickmichaels

The key here is no one is getting a 13 hour brisket that was smoked at their local Arby’s. Some factory in Texas is shipping it all over the country.


21 posted on 05/24/2014 4:40:48 PM PDT by over3Owithabrain
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To: rickmichaels

Arby’s? YUCK


22 posted on 05/24/2014 4:43:17 PM PDT by Smellin Salt
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To: Smellin Salt

The sandwich was actually pretty good.


23 posted on 05/24/2014 4:52:00 PM PDT by POWERSBOOTHEFAN (Well......Bye.)
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To: Cringing Negativism Network

I googled 9 news Duluth, I found what I think might be a broadcast but I’m using Linux so it wouldn’t open, at least without some additional effort.

Just saying though.

Sounds like an interesting show. :D


24 posted on 05/24/2014 4:53:02 PM PDT by Cringing Negativism Network (http://www.census.gov/foreign-trade/balance/c5700.html#2013)
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To: Fungi

It was pretty good.


25 posted on 05/24/2014 4:54:20 PM PDT by POWERSBOOTHEFAN (Well......Bye.)
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To: Gen.Blather
I don’t even want to anything that feels good for 13 hours.

You're supposed to call a doctor after four.

26 posted on 05/24/2014 4:54:33 PM PDT by ElkGroveDan (My tagline is in the shop.)
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To: Pontiac

-— Saying there is a right way to air a 13 hour commercial is like saying there is a right way to self-immolate. -—

It’s smart marketing. They’re buying 13 hours in a local market, which will cost them nothing. But it will buy them countless media mentions such as this one. “Arby’s to air longest TV commercial in history.” Etc. The media loves crap like this. No effort. Guaranteed clicks.


27 posted on 05/24/2014 4:55:48 PM PDT by St_Thomas_Aquinas ( Isaiah 22:22, Matthew 16:19, Revelation 3:7)
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To: mylife

LOL. Very true.


28 posted on 05/24/2014 4:56:01 PM PDT by POWERSBOOTHEFAN (Well......Bye.)
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To: rickmichaels

While I loathe fast food, I do love Arby’s.


29 posted on 05/24/2014 4:56:27 PM PDT by RIghtwardHo
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To: ElkGroveDan

LMAO!


30 posted on 05/24/2014 4:57:03 PM PDT by POWERSBOOTHEFAN (Well......Bye.)
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To: ElkGroveDan

“You’re supposed to call a doctor after four. “

Given the presentation of symptoms no doctor in his right mind would come within 6 inches of the average man, 2 inches of the unfortunate man, or 9 inches of the self-satisfied scum-s*cking SOB.


31 posted on 05/24/2014 5:00:57 PM PDT by Gen.Blather
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To: POWERSBOOTHEFAN

The new french dip beats a 1/4 lber, especially 2 for $6.
Their fish sandwich is superior too, just ask for extra tartar sauce. 2 for $5.


32 posted on 05/24/2014 5:02:18 PM PDT by mylife (The roar of the masses could be farts)
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To: Cringing Negativism Network

They’ve been bad.


33 posted on 05/24/2014 5:16:56 PM PDT by Bookwoman ("...and I am unanimous in this...")
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To: rickmichaels
Had to stop and grab food on the way to work tonight. Arby's is on my poop list for several reasons but it was the best choice.

Got a Smoked Brisket along with a Turkey Club...large curly fries and a large jalapeno poppers.

Let the milkshake slide because I'm watching my weight...

Ate the poppers and fries ...waiting to get some things done and if I have time I'll eat the sandwiches during Svengoolie on MeTV starting at 10PM.

I'll let you know how things come out.

34 posted on 05/24/2014 5:19:57 PM PDT by prisoner6 (Register COMMIES not GUNS!)
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To: St_Thomas_Aquinas
it will buy them countless media mentions such as this one…The media loves crap like this. No effort. Guaranteed clicks.

You have a point.

No argument. It is a great marketing gimmick.

But the number of people that watch the entire 13 hour broadcast will be countable on one hand.

The number of ticked off home viewers of this TV station that miss their normal viewing programs will be in the thousands.

This station will reap a cash windfall but the price will be a lot of good will from their viewers.

35 posted on 05/24/2014 5:22:52 PM PDT by Pontiac (The welfare state must fail because it is contrary to human nature and diminishes the human spirit.)
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To: rickmichaels

O.K. for fast food but a tad too greasy. Actually, is was a lot too greasy. The trick in offering slow smoked meats is to get good meat to begin with. I suspect Arby’s profit margin is in poorer cuts or timing that doesn’t complete the job.


36 posted on 05/24/2014 6:07:49 PM PDT by WorkingClassFilth
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To: prisoner6
I'll let you know how things come out.

Didn't need that bit of imagery, thanks.


37 posted on 05/24/2014 6:33:47 PM PDT by canuck_conservative
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To: canuck_conservative

Knew someone would get it!


38 posted on 05/24/2014 6:50:02 PM PDT by prisoner6 (Register COMMIES not GUNS!)
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To: Jonty30

No. But even a BBQ aficionado would prefer to eat BBQ than to watch it on a screen for hours on end.


39 posted on 05/24/2014 8:25:15 PM PDT by lowbridge
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To: rickmichaels

Not much different than a lot of regular TV anymore - try watching “King of Queens” at night on the Nickelodeon channel - twenty brief commercials go on for five minute or maybe longer spots at a time - but once you’ve seen those old shows enough times you pretty much remember where they’re going so it becomes easier to just drift on another program than to put up with that aggravation once it begins......


40 posted on 05/24/2014 9:16:52 PM PDT by Intolerant in NJ
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To: Cvengr

“Most smoked brisket is cooked for a minimum of 6 hrs. 13 might be a bit too long.”.....

13 hours MAY be necessary be depending on the size of the brisket.

To anyone not familiar with really GOOD BBQ and meat smoking, the best brisket (and other large pieces of meat) comes when cooked “Low and Slow”. Try it and you WILL be pleased with the outcome.


41 posted on 05/25/2014 5:46:31 AM PDT by DaveA37
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To: Cvengr

“Most smoked brisket is cooked for a minimum of 6 hrs. 13 might be a bit too long.”.....

13 hours MAY be necessary be depending on the size of the brisket.

To anyone not familiar with really GOOD BBQ and meat smoking, the best brisket (and other large pieces of meat) comes when cooked “Low and Slow”. Try it and you WILL be pleased with the outcome.


42 posted on 05/25/2014 5:46:31 AM PDT by DaveA37
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To: rickmichaels; Charles Henrickson

I would be more impressed if they offered some decent coupons. A few years ago they offered a mobile coupon for cell phones that gave a FREE chicken sandwich with the purchase of a drink.


43 posted on 05/25/2014 6:00:48 AM PDT by PJ-Comix (Boko Haram was enabled by Buku Huma)
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To: rickmichaels

13 hours? I’m not impressed. Compare with the present 6-years-and-running ad for the Obama administration, presently being run by most of the networks.


44 posted on 05/25/2014 7:45:38 AM PDT by coloradan (The US has become a banana republic, except without the bananas - or the republic.)
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