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CNNís New Programming Met With Resistance from Ad Buyers (The HORROR!)
Variety ^ | 6-18-14 | Brian Steinberg

Posted on 06/18/2014 4:09:45 PM PDT by Enterprise

The seeming standoff comes as CNN has been under more scrutiny in the past year. While CNN remains a go-to venue when big breaking news takes place, the network has found keeping viewers riveted to its screen a tougher task as competing news outlets have staked out new turf. Fox News Channel regularly wins more viewers than CNN. MSNBC provides competition as well. In the past year, new entrants have tested the waters. Al Jazeera America, while not generating big viewership, has bountiful cash reserves and a hard-news focus. Fusion, a new network backed by ABC and Univision, is experimenting with ways to reach Hispanic and millennial viewers.

(Excerpt) Read more at variety.com ...


TOPICS: Business/Economy; News/Current Events
KEYWORDS: badratings; fausnews; fools; scam
They're finally on to you CNN. You're TOAST!
1 posted on 06/18/2014 4:09:45 PM PDT by Enterprise
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To: Enterprise

Get rid of ‘em. Who needs advertisers.


2 posted on 06/18/2014 4:11:07 PM PDT by Steely Tom (How do you feel about robbing Peter's robot?)
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To: Steely Tom

Well, they probably don’t. I assume they get a hefty check from the collectivists for all that propaganda, like Pravda or Tass.


3 posted on 06/18/2014 4:13:07 PM PDT by Still Thinking (Freedom is NOT a loophole!)
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To: Enterprise

Al Jazeera has a hard-news focus. As in it’s hard to read their news with a straight face.


4 posted on 06/18/2014 4:13:11 PM PDT by hometoroost
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To: hometoroost

Hey, it was Gore who put the Al in Al Jazeera!


5 posted on 06/18/2014 4:13:57 PM PDT by Still Thinking (Freedom is NOT a loophole!)
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To: Enterprise
Fusion, a new network backed by ABC and Univision, is experimenting with ways to reach Hispanic and millennial viewers.

Well, they could try out Matthew Lesko. He could anchor his own four-hour show each day. "How to get Free Money from The Government."

That might reach them.

6 posted on 06/18/2014 4:16:32 PM PDT by Steely Tom (How do you feel about robbing Peter's robot?)
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To: Enterprise

Gee, I guess there are not as many transgender LGBTQF Marxists as they thought.


7 posted on 06/18/2014 4:17:07 PM PDT by Travis McGee (www.EnemiesForeignAndDomestic.com)
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To: Still Thinking

Yessiree.

Just like newspapers that are run at a loss in order to propagandize for Democrats, so too are cable ‘news’ channels on that path. Just unreported campaign contributions. That’s all.

Look for news media bailouts. Why not? We’ve established the precedent.


8 posted on 06/18/2014 4:18:14 PM PDT by jjotto ("Ya could look it up!")
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To: Steely Tom

Millennials in the Workplace Training Video
https://www.youtube.com/watch?v=Sz0o9clVQu8


9 posted on 06/18/2014 4:21:00 PM PDT by 2ndDivisionVet (I will raise $2Million for ANY 2016 pro-2nd Amendment candidate.)
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To: Enterprise

I was wondering when advertisers were finally going to take their dollars off of autopilot. Good to see businesses getting back to business.


10 posted on 06/18/2014 4:26:35 PM PDT by Hillarys Gate Cult (Liberals make unrealistic demands on reality and reality doesn't oblige them.)
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To: Travis McGee

I think the advertisers have figured that if CNN is targeting a limited market, the dollars returned will also be limited. Better to move on and reap the rewards from networks that actually strive for large numbers of viewers.


11 posted on 06/18/2014 4:30:01 PM PDT by Enterprise ("Those who can make you believe absurdities can make you commit atrocities." Voltaire)
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To: Enterprise

And when ad revenue vanishes, the Propaganda companies known as dish and cable will simply double the monthly tithe and most people will pay it because football, reality TV and helping liberals is not important than saving their country from them.

If it weren’t, then why are they still sending the check? Not like there isn’t something else to entertain ones self with. People always find an excuse to keep funding liberalism but rarely an excuse to stop.


12 posted on 06/18/2014 4:38:57 PM PDT by Norm Lenhart (How's that 'lesser evil' workin' out for ya?)
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To: Norm Lenhart

EDIT “IS MORE IMPORTANT”


13 posted on 06/18/2014 4:39:58 PM PDT by Norm Lenhart (How's that 'lesser evil' workin' out for ya?)
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To: Hillarys Gate Cult

Obama’s economy is forcing painful or realistic business decisions. It may simply not be economically justifiable any more for some businesses to advertise with CNN. They need solid information to show a positive return on their spending. CNN is on the hot seat now to prove they’re worth what they want to charge.


14 posted on 06/18/2014 4:44:11 PM PDT by Enterprise ("Those who can make you believe absurdities can make you commit atrocities." Voltaire)
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To: Norm Lenhart

I would have to think that even raising rates to support schlubs like CNN would have a point of diminishing returns.


15 posted on 06/18/2014 4:50:54 PM PDT by Enterprise ("Those who can make you believe absurdities can make you commit atrocities." Voltaire)
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To: Enterprise

It does. But how many here would give up their TV much less a moderate?

Few. But you always see them bitching about the MSM even though its their cash funding it.


16 posted on 06/18/2014 4:52:29 PM PDT by Norm Lenhart (How's that 'lesser evil' workin' out for ya?)
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To: Norm Lenhart
"But how many here would give up their TV much less a moderate?"

I plead guilty with an explanation your honor. I would not hesitate to stop cable. But that would be WWIII. Happy wife, happy life.

17 posted on 06/18/2014 4:56:04 PM PDT by Enterprise ("Those who can make you believe absurdities can make you commit atrocities." Voltaire)
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To: Enterprise

Personally on international news I been watching BBC world news and Al Jazeera America


18 posted on 06/18/2014 5:47:12 PM PDT by SevenofNine (We are Freepers, all your media bases belong to us ,resistance is futile)
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To: SevenofNine

An oxymoron: CNN = News


19 posted on 06/18/2014 5:50:29 PM PDT by Robwin
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To: Enterprise

CNN don’t care.

CNN>>>Turner Broadcasting>>>Time Warner

TW makes so much money ($6 bil in 2013) they really don’t care about CNN, which is basically there as a crony capitalist affiliate of the Democrat party.


20 posted on 06/18/2014 5:54:19 PM PDT by nascarnation (Toxic Baraq Syndrome: hopefully infecting a Dem candidate near you)
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To: Robwin

Personally when that international news wire about Missing airliner they didn’t get to the story until Monday it disappear seriously while Al Jazeera and BBC went crazy after that

They still haven’t found the stupid plane


21 posted on 06/18/2014 5:58:20 PM PDT by SevenofNine (We are Freepers, all your media bases belong to us ,resistance is futile)
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To: Enterprise

Ad buyers want up-scale. They’re getting soap opera... which sells for a much lower rates...

Hey CNN, how does that ‘trade your integrity away’ stuff working for you now?


22 posted on 06/18/2014 7:20:00 PM PDT by GOPJ (#2 reply spot RESERVED for Tokyo Rose comments: "nothing works - give up - it's all hopeless".)
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To: Enterprise

Ad buyers want up-scale. They’re getting soap opera... which sells for a much lower rates...

Hey CNN, how does that ‘trade your integrity away’ stuff working for you now? (insider stories from Iraq ... in exchange for... years ago... ) Anyone remember?


23 posted on 06/18/2014 7:21:05 PM PDT by GOPJ (#2 reply spot RESERVED for Tokyo Rose comments: "nothing works - give up - it's all hopeless".)
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