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Whiskey Drinkers Are about to get a Crash Course in Capitalism
Townhall.com ^ | June 27, 2014 | Michael Schaus

Posted on 06/27/2014 5:26:55 PM PDT by Kaslin

Hunt down your favorite label of rye, and keep an extra bottle in your cabinet. Due to market forces beyond our control, the great whiskey drought of the 2010’s will soon be upon us. I know what you’re thinking: Is this how the apocalypse arrives? Peter Venkman probably articulated the magnitude of this news better than anyone:

Biblical Proportions

But… There is some good that will come from all this. If you happen to know a hipster liberal who looks down their nose at you, because they’re too busy sipping some obscure brand of whiskey, you might be able to conduct a little impromptu economics lesson. You might even be able to convince them that free markets are not about big-business or big profits (well… not entirely), they’re just democracy in action.

So next time you’re out at the bar, or tipping back a Templeton Old Fashioned with your Don Drapper wannabe liberal buddy (doesn’t he know Don’s a registered Republican?), whip out the headline conversation starter: “This stuff might be hard to get soon…”

Don’t get discouraged when they initially blame George Bush. It’s just a knee jerk reaction, because they assume what follows will be a rant against Democrat policies, or “big-government”. So now is when you get to surprise them by simply taking a sip of your drink, and casually blaming “big business”.

Such an utterance could yield a variety of reactions: They might quizzically raise an eyebrow, they might simply nod in smug approval of your words, or they might break out into a spontaneous Occupy Wall Street rally. Regardless of their reaction, this is exactly when you want to explain why the big-bad-businesses are about to take whiskey away from the proletariat. (Yeah… You can use that. They’ll love it.)

See, whiskey isn’t exactly a “liquid commodity”. Wait… We should start that over: Whiskey takes a while to distil. And by “a while”, we’re talking 5-20 years when you consider the aging process. As a result, “whiskey reserves” can’t exactly be increased overnight. So when distillers began the process of barreling what we are drinking today (several years ago), fickle consumers were ditching the wonderful world of rye. Cranberry and vodka, appletinis, and dirty martinis were the major focus for the average bar-goer. As a result, producers of bourbon didn’t anticipate the most recent boom to their popularity. Demand has outpaced supply by 2 to one.

In the short term, this might be bad news for consumers. Prices could go up and certain handcrafted labels will probably be harder to find. But in the long run, this will be good for the industry and the consumer. Eventually, supply will increase, demand will decrease, and the market will be flooded with whiskey. (Not as delicious as it sounds.)

Ok… Get ready. This is where you have to win over your liberal friend:

When the drought corrects itself (several years from now) things may get tough for distillers. Prices for some labels will plunge, and competition among the many brands will become cutthroat. Only the best, most loved, most widely enjoyed whiskeys will emerge from this boom and bust cycle unscathed and healthy. Which is why free markets are so democratic in nature. (Careful. At this point, their head could explode.) Democracy, after all, is simply the will of the masses; and what’s more democratic than consumers being provided with the products and services that they enjoy and demand? It’s not about “corporate Darwinism”, or “creative destruction”… It’s about businesses only surviving by giving “the people” what they want at a price they are willing to pay. Essentially, capitalism was built for the huddled masses… Not the elites.

If you have properly conveyed this message to your Manhattan-sipping liberal, one of two things will likely happen next: Either they will immediately get on their smartphone and download the unabridged version of Atlas Shrugged, or (more likely) they will roll their eyes and mutter something about “the man” rigging the system. But, hey… At least you tried.

Now, I’m serious: Go buy your whiskey; because things are going to get dry out there.


TOPICS: Business/Economy; Culture/Society; Editorial
KEYWORDS: chat

1 posted on 06/27/2014 5:26:55 PM PDT by Kaslin
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To: Kaslin

2 posted on 06/27/2014 5:31:28 PM PDT by ClearCase_guy ("Harvey Dent, can we trust him?" http://www.youtube.com/watch?v=HBsdV--kLoQ)
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To: Kaslin

Or someone will come up with a process for express whiskey. Aged 12 weeks, tastes like 12 years.


3 posted on 06/27/2014 5:31:38 PM PDT by HiTech RedNeck (Embrace the Lion of Judah and He will roar for you and teach you to roar too. See my page.)
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To: Kaslin

Try this.

4 posted on 06/27/2014 5:31:46 PM PDT by 2ndDivisionVet (The most dangerous man to any government is the man who is able to think things out for himself.)
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To: HiTech RedNeck

The Japanese and Koreans have been doing that for years.


5 posted on 06/27/2014 5:32:30 PM PDT by 2ndDivisionVet (The most dangerous man to any government is the man who is able to think things out for himself.)
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To: Kaslin
Peter Venkman?

6 posted on 06/27/2014 5:34:02 PM PDT by Repeal The 17th (We have met the enemy and he is us.)
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To: 2ndDivisionVet

Pappy Van Winkle is the ultimate bourbon.


7 posted on 06/27/2014 5:35:05 PM PDT by SVTCobra03 (You can never have enough friends, horsepower or ammunition.)
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To: HiTech RedNeck

You’re in Tennessee and you don’t brew your own or know a moonshiner?


8 posted on 06/27/2014 5:35:56 PM PDT by BipolarBob (Obama - The Scandal a Week President.)
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To: 2ndDivisionVet

I have.

My current favorite is Elijah Craig.

Best bourbon I have ever had.


9 posted on 06/27/2014 5:37:40 PM PDT by sauropod (Fat Bottomed Girl: "What difference, at this point, does it make?")
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To: Kaslin

COSTCO has the best prices in the US; even beats the Military PX and Class VI prices.


10 posted on 06/27/2014 5:38:27 PM PDT by Jumper
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To: Kaslin

Rye has very low yields per pound of grain in a run. Tastes excellent, but not commercially feasible for the big guys.

If you don’t count the craft distillers, there are only 13 major distilleries in the US producing 350 labels of whiskey.

China is fueling the new demand. They finally discovered bourbon, and are now the world’s leading consumer.


11 posted on 06/27/2014 5:38:56 PM PDT by datura (We have a 2 party system. Conservatives vs Uniparty)
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To: Kaslin
Whiskey takes a while to distil. And by “a while”, we’re talking 5-20 years when you consider the aging process.

It only takes a while to distill if you consider the aging process. Acquiring a taste for the stuff right out of the still- that also may take 5-20 years, making it a wash.

Mr. niteowl77

12 posted on 06/27/2014 5:42:03 PM PDT by niteowl77 (The five stages of Progressive persuasion: lecture, nudge, shove, arrest, liquidate.)
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To: Kaslin

Ohhhh.....but us bourbon preppers saw this coming. While you were tucking away shotgun shells and that Marie Osmond freeze dried food, I was putting cases and cases of bourbon away. I put enough away that if I cut back to one bottle a day, it would last for....let’s see......carry the five.....I before E except after C.......well....a long time. And, of course, you know what goes perfect with bourbon? That’s right! Cheez Whiz! I’ve got cases of that, too.
But, I am not without heart. If you run out of bourbon, just send me a private e-mail here on Free Republic, and I’ll send you......A PHOTO OF ME DRINKING BOUBON! I’ll share my last bean with you, but the bourbon is MINE!!!


13 posted on 06/27/2014 5:46:12 PM PDT by blueunicorn6 ("A crack shot and a good dancer")
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To: Jumper

That’s because Costco earns 95% of its profit from its membership fee. Merchandise pricing is near cost.


14 posted on 06/27/2014 5:50:35 PM PDT by Sgt_Schultze (A half-truth is a complete lie)
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To: HiTech RedNeck
Or someone will come up with a process for express whiskey. Aged 12 weeks, tastes like 12 years.

I have tasted it's counterpart. Aged 12 years, tasted like 12 days.

15 posted on 06/27/2014 5:50:42 PM PDT by Harmless Teddy Bear (Proud Infidel, Gun Nut, Religious Fanatic and Freedom Fiend)
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To: Kaslin

On the good side, there will soon be more Irish whiskey available. There are currently only 4 distilleries that have been in business long enough to market Irish whiskey, but 3 more have opened since 2012, and a fourth is opening this year. Since Irish whiskey must be aged at least 3 years, there should be some new brands on the shelf starting next year.


16 posted on 06/27/2014 5:51:24 PM PDT by Hugin
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To: Kaslin

I’ve been noticing my Canadian Whiskeys haven’t been on sale for the last couple of months.


17 posted on 06/27/2014 5:53:11 PM PDT by stevio (God, guns, guts.)
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To: blueunicorn6

Now That’s a funny post!


18 posted on 06/27/2014 5:55:14 PM PDT by spankalib ("I freed a thousand slaves. I could have freed a thousand more if only they knew they were slaves.")
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To: Kaslin

Whisky Galore
https://www.youtube.com/watch?v=j-rkvIEERSA


19 posted on 06/27/2014 5:55:39 PM PDT by Bobalu (What cannot be programmed cannot be physics)
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To: Hugin

Powers is plenty good and very reasonably priced.


20 posted on 06/27/2014 5:56:58 PM PDT by BipolarBob (Obama - The Scandal a Week President.)
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To: Jumper
For Bulleit at the 1.75L level that is correct. Trader Joes has it around $22-23 for 1L still not a bad price. For the price Bulleit is not bad at all unless you make your own LOL.
21 posted on 06/27/2014 5:58:04 PM PDT by Polynikes (What would Walt Kowalski do. In the meantime "GET OFF MY LAWN")
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To: BipolarBob

I’ve still got a couple shots of the Old Bushmills I bought for St. Paddy’s day. After reading this thread though, not for long.


22 posted on 06/27/2014 6:03:04 PM PDT by Hugin
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To: BipolarBob

I am a big Powers fan, but man the price has gone up 50% in the last two years.


23 posted on 06/27/2014 6:08:04 PM PDT by burghguy
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To: Kaslin

No bourbon, and no helium. My Saturday nights are going to start going down the tubes real soon...


24 posted on 06/27/2014 6:29:01 PM PDT by fhayek
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To: Kaslin
Never been a big whiskey drinker... Now a nice 40 year old port...mmmm
25 posted on 06/27/2014 6:36:40 PM PDT by Syntyr (Happiness is two at low eight!)
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To: Kaslin

Vodka. Plentiful, no hangover


26 posted on 06/27/2014 6:37:43 PM PDT by CharleysPride (A accipitris volatu supra quinque vexillis)
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To: HiTech RedNeck

Allegedly, very small barrels do the job very fast.


27 posted on 06/27/2014 6:43:14 PM PDT by ctdonath2 ("If they bring a knife to the fight, we bring a gun" - Obama, setting RoE with his opposition)
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To: burghguy
the price has gone up 50% in the last two years.

I did not know that as I have not kept up with prices.

28 posted on 06/27/2014 6:43:59 PM PDT by BipolarBob (Obama - The Scandal a Week President.)
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To: datura
China is fueling the new demand. They finally discovered bourbon, and are now the world’s leading consumer.

I can verify that... I've been in China (and Thailand) for the past two weeks.. coming home TODAY, YEA! I've been in some fairly remote places. In years past, the ONLY kinds of non-beer alcohol you would find out there was Johnny Walker scotch and the unbelievably crappy Chinese wine, Bai-ju.

On this trip, I have been pleasantly surprised to see Jim Beam available almost everywhere. It's expensive as hell... but, it's here.

29 posted on 06/27/2014 6:52:12 PM PDT by SomeCallMeTim ( The best minds are not in government. If any were, business would hire them!)
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To: Kaslin

Drink scotch


30 posted on 06/27/2014 7:16:41 PM PDT by driftdiver (I could eat it raw, but why do that when I have a fire.)
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To: CharleysPride
 photo BeefeaterGin_zps01e81b89.jpg
31 posted on 06/27/2014 7:25:13 PM PDT by henkster (Do I really need a sarc tag?)
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To: henkster

That’ll work!

Secrets to a great G&T:
-rolling the lime between your palm and the table before cutting
-stir with a metal spoon.

Or you can just go with grapefruit juice!


32 posted on 06/27/2014 7:44:29 PM PDT by CharleysPride (A accipitris volatu supra quinque vexillis)
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To: sauropod

“My current favorite is Elijah Craig”

I, too, like Elijah Craig. Generally at a good price.

I’m having a hard time finding a good rye at a reasonable price. The Templeton Rye mentioned in the article is good, but isn’t actually made from 100% rye. My local favorite is Catoctin Creek’s Roundstone Rye. It’s 100% organic rye, but it’s only aged 2 years. It’s a relatively new distillery, and as the company grows, I assume they will have better aged ryes. It’s about 50% higher than other ryes, however.


33 posted on 06/27/2014 8:19:17 PM PDT by VanShuyten ("a shadow...draped nobly in the folds of a gorgeous eloquence.")
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To: datura

Knob Creek rye makes a good Manhattan.


34 posted on 06/27/2014 8:33:47 PM PDT by Georgia Girl 2 (The only purpose o f a pistol is to fight your way back to the rifle you should never have dropped.)
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To: Georgia Girl 2
Standard Knob Creek is great neat. Just. Hair pricey for me right now as a regular supper. Jim Beam Black 8yr is nice, and probably very similar to a Knob Creek watered down 14%. But just to be different I'm currently enjoying Old Weller Antique 107 proof. It's a little different. No rye. Not very refined, but not cheap or hash either, but it's got personality.
35 posted on 06/27/2014 9:23:29 PM PDT by NYFriend
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To: NYFriend

Supper should be sipper. Auto correcting gizmo not so smart.


36 posted on 06/27/2014 9:24:52 PM PDT by NYFriend
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To: Kaslin

The Undead Thread has been discussing this for the last six weeks. We’re not scared: we have our own supply.

http://www.freerepublic.com/focus/bloggers/3161048/posts?q=1&;page=1#1


37 posted on 06/28/2014 3:51:07 AM PDT by Tax-chick (Let the storm rage on ... the cold never bothered me anyway.)
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To: sauropod
My current favorite is Elijah Craig. Best bourbon I have ever had.

I'm not much of a "konnisewer", but Very Old Barton ain't bad for a 6-year old source of sipping alcohol.

38 posted on 06/28/2014 4:59:52 AM PDT by trebb (Where in the the hell has my country gone?)
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To: Kaslin

If the supply of Black Jack tightens, guess I’ll be forced to drink Kentucky rot gut.

Who the hell drinks Rye any way. What is rye?


39 posted on 06/28/2014 5:04:53 AM PDT by bert ((K.E. N.P. N.C. +12 ..... Obama is public enemy #1)
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To: Kaslin

Wasn’t there a similar price surge with tequila a few years back? High demand (”the trendy thing to drink”) creating the need to produce more, but the time required to make quality liquor creating a gap?

I’m like Sinatra; a couple fingers-worth, a couple rocks, a little water and I’m happy.

A good Manhattan on the rocks... anytime.


40 posted on 06/28/2014 6:29:16 AM PDT by Kodos the Executioner (.. the revolution is successful, but survival depends upon drastic measures..")
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To: NYFriend

My Dad had a bottle of Old Weller once. I tried it but I can’t remember now how I liked it. When I drink whiskey neat which is about twice a year I go with Black Bush or Middleton. Being an Irish girl and all. :-)

The art of cocktails is almost lost in restaurants. Recently Mr. GG2 and I went out to dinner and I got a wiid hare for a Manhattan. When I told the bartender I wanted it with rye he went into pre-psychotic breakdown. The head bartender finally came over and had to tell me they didn’t have any rye at the bar. They only use bourbon in their manhattans. I’m glad I didn’t order a sazerac. :-)


41 posted on 06/28/2014 7:56:33 AM PDT by Georgia Girl 2 (The only purpose o f a pistol is to fight your way back to the rifle you should never have dropped.)
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