Skip to comments.Washington Post: Why Dinesh D’Souza was able to manipulate Costco and Google to boost ‘America’
Posted on 07/11/2014 12:12:56 PM PDT by SeekAndFind
As Dave Weigel reports in a tart blog post today, conservative author and filmmaker Dinesh DSouza recently managed to pull off an impressive marketing feat.
DSouza and his lawyers claimed that despite the hit status of his new book and movie, America, Google was deliberately downgrading the project in its search results and Costco had removed the book from shelves for politically motivated reasons. The result? Google bumped America up in the rankings and Costco restocked the book.
Of course, as Weigel explains, DSouzas book, like his movie [which made $2.75 million in its first weekend], is no runaway hit. According to Nielsens Bookscan, which tracks sales, DSouzas latest has sold 23,000 copies. Thats not bad my publisher would call it a win if my upcoming book sold that much in a month but its 139,000 fewer copies than Ben Carsons latest, One Nation, has sold.
DSouza can get away with this not just because claims of political oppression work neither Google nor Costco wants to be on the receiving end of conspiracy theorizing but because it has become increasingly hard to define what constitutes a hit in any area of pop culture.
It is one thing to say that a monster blockbuster like Avatar or an absolute runaway best-seller like Fifty Shades of Grey is a hit. It is quite another to figure out where the border lies between hit and modest success.
(Excerpt) Read more at washingtonpost.com ...
Costco didn’t manipulate?
I think that the little princess, Alyssa, has confused D’Souza with Hillary Clinton.
Re-writing history is typical of the left leaning commentators of Wash-Po. It was the many customers of Costco that changed the companies directive.
Meanwhile Hard Choices continues to plummet costing the publishers millions.
(1,308) 2.2 out of 5 stars 5 star 333
4 star 45
3 star 33
2 star 48
1 star 849
See all 1,308 customer reviews
Ha ha ha ha ha ha ha ha ha ha ha ha ha ha ha ha ha ha ha ha ha ha ha ha ha ha ha ha ha ha ha ha ha ha ha ha ha ha ha ha ha ha ha ha ha ha ha ha ha ha ha ha ha ha ha ha ha ha ha ha
Yes, Costco opened the door, started the game. Dinesh DSouza is smarter, faster, and had enough fans to slam the door in Costco’s face.
We need more masters of this art.
Dinesh doesn’t care what his detractors say about him and his work.
Republicans could take a lesson.
Paging Rick Perry
Wasn’t it already states that America is in the top 10 best performing political documentaries of all time. Yeah, thats a hit, Compost
Don’t forget to post Amazon reviews for:
Here are some one star comments:
‘I just heard about this book, haven’t had an opportunity to see/read it yet. But judging from the overview on Amazon, it sounds like the author is simply traipsing down the same tired conservative road of tirade and conspiracy talk against Obama, what Fox and Tea people keep pumping out, false as it is. That is truly sad, to say that America is worse off now given that GW Bush blew everything out of whack.’
‘Maybe it got better in the second half, but I had to stop.’
‘if you already hate the President despite all of the good he is doing, you will love this hardbound slop of a book’
‘My husband has a phD in history and teaches American history at a prestigious private college. He says this book is so full of “it” that it is laughable. I am inclined to agree. Don’t waste your money on purchasing some malarky written by a convicted felon.’
Sure, Costco did, but the google claim was just hogwash.
LOL! Dang! That’s the biggest front tooth I’ve ever seen!
If they smash you and out of pure dignity you do NOTHING, well you stay smashed.
If instead you fight back?
Ah, well, NOW you have pulled off a MARKETING TRICK..! Much stinky chicanery !
I say it’s best —best not just for Dinesh but for the whole country— to go for MAXIMUM CASH.
They prefer the “silent dignity” route, where you stay poor and unknown.
Dinesh is correct —the REAL reason why they’re having a tizzy is not really the book; it’s the MOVIE that reaallllly bugs them because for over 50 years The Left has been totally unchallenged, there.
“FILM IS **OURS***” —this is the view of the left.
Alyssa Rosenberg is the Features Editor for ThinkProgress.org. She is a columnist for the XX Factor at Slate, and a correspondent for TheAtlantic.com.
*ThinkProgress - Its President and chief executive officer is Neera Tanden, who worked for the Obama and Clinton administrations and for Hillary Clintons campaigns
It doesn’t have the same cachet as “Banned in Boston!”; but, “Banned by Costco” probably didn’t hurt sales.
Oh dear. How unfortunate.
JournoList - David Weigel
On June 28, 2010, Weigel did a segment on Keith Olbermann's show, which was followed by Olbermann's announcement that Weigel had joined MSNBC as a news contributor
In 2000, Weigel voted for Ralph Nader, and served as a Delaware college elector for Nader. In 2004, Weigel voted for John Kerry
In 2008, Weigel voted for Barack Obama
The google claim?
Whether it was or wasn’t, Costco can manipulate but D’Souza can’t...Why?
When conservatives quit bringing knives to the gunfight, the truth will come out.
I don’t suppose you read or saw Dinesh’s movie
In other words...a leftist tool.
What’s with the pimples?
Box office Mojo has it 9th in political documentaries and 29 in all documentaries.
Should move up several spots in the next two weeks or so.
Jealous much, Aylissa?
Creepy rapist vibe from that photo. Serial killer material?
I saw a book that is taking up some serious shelf space at COSTCO but not selling anything. Did the author of that book “manpulate” the company to keep the book on the shelf? Who did the author have to not sleep with to keep it on the shelf when it isn’t even in the top 100 on Amazon? It was called “Hard Choices” or something....
I just got home from seeing the movie.
Very well done - Dinesh hit another home run.
It is chilling to say the least.
I am going to see it again and organize as many friends and relatives as I can to go with me.
Subtitle: "Dead Broke In Bush's Evil 'Merika"
So, she's a pathological liar.
“Whether it was or wasnt, Costco can manipulate but DSouza cant...Why?”
Did I say that? I just said the google claim was bogus.
“I dont suppose you read or saw Dineshs movie”
Nope, I am not a fan of his style.
Didn’t think so.
All the critics on Amazon who commented on hating his book did not read it.
“All the critics on Amazon who commented on hating his book did not read it.”
What does that have to do with me?
Oh, nothing at all.
Ah, I see. You are one of those people who like to imply things but are too damned cowardly to come out and say it. Good to know.
I am not a coward, and I am done with this conversation.
I will comment on your nasty accusation, however, by stating that I don’t want to attempt logical debate with you. Just for the record, as you’ve falsely accused me, I will say this: What I stated was not insinuation but obvious fact about which nothing needs to be explained
This is the kind of propaganda conservative politicians and Dinesh himself, must endure. accusations for not being perfect.
Here’s a comment from above on the movie from someone who has seen it:
I just got home from seeing the movie.
Very well done - Dinesh hit another home run.
It is chilling to say the least...”
You, on the other hand, are busy detracting Dinesh for something that has nothing to do with Costco.
And you haven’t even seen the movie.
Like it or not, agree or not, it is logical that when one has not examined what one is criticizing, the value of the criticism is very discredited.
the Google claim was hogwash?
Care to provide some documentation on that?
I don’t care who it is, when I go to the theater to see a movie, I don’t want to hear about politics. Everybody’s different, of course, but I want to be entertained at the theater.
” Just for the record, as youve falsely accused me, I will say this: What I stated was not insinuation but obvious fact about which nothing needs to be explained”
If that’s true, then you could point out the post where you stated the “obvious fact”, instead of just insinuating.
“This is the kind of propaganda conservative politicians and Dinesh himself, must endure. accusations for not being perfect.”
What is “the kind of propaganda”? What exactly are you taking issue with? That I said one of the claims he made was bogus? That is not propaganda if it is true, it’s just a statement of fact.
“You, on the other hand, are busy detracting Dinesh for something that has nothing to do with Costco.
And you havent even seen the movie.
Like it or not, agree or not, it is logical that when one has not examined what one is criticizing, the value of the criticism is very discredited.”
I haven’t said a single word to criticize the movie, have I? Why should I have to see his movie to make a statement about him that is unrelated to the content of his movie?
Do you have to go out and watch all of Michael Moore’s movies before you can state that he is a slovenly hypocrite?
Or is it just that you think I am not allowed to say a critical word about someone if they are on our side of the political spectrum?
“That I said one of the claims he made was bogus? That is not propaganda if it is true, its just a statement of fact.”
No one is stopping you from proving your ‘fact’, which you have not done.
“Care to provide some documentation on that?”
Sure, here are 2 separate FR threads from the day the claim was made, where multiple FReepers, including myself, tested the claim independently and verified that it was not legitimate:
Besides which, google, like most other search engines, customizes search results by user, meaning what is ranked high in results for one user is not universal for everyone. That fact alone debunks the kind of blanket claim D’Souza made.
Well, check my last reply. I can’t be expected to post responses simultaneously, I am not that good.
The price is worth it to add to his sales numbers, thereby sticking it to the faggy metrosexuals writing the reviews in the print and PC media.
“DSouza and his lawyers claimed that despite the hit status of his new book and movie, America, Google was deliberately downgrading the project in its search results and Costco had removed the book from shelves for politically motivated reasons. The result? Google bumped America up in the rankings and Costco restocked the book”
You are claiming THIS is bogus?
Based on a few searches done, after the claim, by some people posting on FR?
It’s D’Souza and his Lawyers making the claim.
You’ll have to come up with equal documentation, lawyers from the other side.
“You are claiming THIS is bogus?
Based on a few searches done, after the claim, by some people posting on FR?”
Yes, myself and others tested this independently multiple times on the day the claim was made, and it just wasn’t happening. Also, you’ve ignored my other point, which undermines the claim completely, that being the nature of google’s personalized search results.
There’s a third point I can make as well that shows how the claim is bogus. This article says that google corrected the issue, but do you know what that correction was? It was not to go into their search algorithm and modify it to increase the rankings for this film in searches. They simply gave D’Souza a free “sponsored link” ad at the top of the search results, so it comes up on top when someone searches for certain keywords.
If there was really a downgrading going on in their algorithms, they would have fixed that, but instead they just gave away a premium ad to shut him up. It was not there in the morning when the story came out, but by the afternoon, google had put it up there.
“Its DSouza and his Lawyers making the claim.
Youll have to come up with equal documentation, lawyers from the other side.
I don’t have to come up with jack. I know the claim is bogus from testing it and seeing the results with my own eyes, as well as from simply knowing how search engines function. You might want some other documentation, to satisfy yourself, but that is not my problem.
Its not logical
D’Souza and his lawyers have made a claim
It is now in the hands of the court in which it was paced to decide whether it is bogus
The cartoon at least has bottom teeth. Alyssa apparently has none.
I'm no prize, but why are 96% of leftist women ugly?
Statistically that shouldn't be the case.
It should run about 50% average, 40% above/below average, 10% at the extremes.
I’m not surprised.
I don’t need to wait for the courts, since I know it was bogus from my own first-hand experience. If you need the courts to tell you what is true or not, that’s your problem.
If you witnessed a traffic accident, would you need to wait for the courts to tell you who was at fault?
The article states that D’Souza and his lawyers are citing Costco as well as google
You are saying that they don’t have a case against google, yet his lawyers have filed the case against google
It is now in the hands of the courts, not like witnessing an accident, where I could be called as a witness
If the court calls you as a witness, due to your after the fact experience on google, after they allegedly fixed the search, and the court finds D’Souza to then be erroneous, at that point we’ll be able to factually say it was bogus, IF, that’s the finding
Until then, the google claim is in the court system. D’Souza’s lawyers say they have a case.
Call them if you have an argument. I’ll wait for the courts to figure it out
“You are saying that they dont have a case against google, yet his lawyers have filed the case against google
It is now in the hands of the courts, not like witnessing an accident, where I could be called as a witness”
You’ve missed my point. I know the claim is bogus. I have no need to wait for the courts in order to know the claim is bogus. I don’t need a court to tell me the sky is blue either.
“If the court calls you as a witness, due to your after the fact experience on google, after they allegedly fixed the search, and the court finds DSouza to then be erroneous, at that point well be able to factually say it was bogus, IF, thats the finding”
It wasn’t “after the fact”, after google applied their fix, it was both before the fix was applied, and after the fix that we tested the claim. Secondly, there is no “we” here. I already know what the truth is. If you want to wait for the courts to tell you what the truth is, that is your problem, not mine, and not ours.