Free Republic
Browse · Search
News/Activism
Topics · Post Article

Skip to comments.

New Jersey is suing a Florida pizza shop over its logo
Bay News 9 ^ | 7/24/14

Posted on 07/24/2014 8:32:30 PM PDT by Impala64ssa

The New Jersey Turnpike Authority wants a pizza shop in the Florida Keys to pay a big toll for using a logo similar to the Garden State Parkway's green and yellow signs.

The agency sued Jersey Boardwalk Pizza Tuesday in federal court over the logo it uses for its two pizza shops and on merchandise sold online. It said in the suit that the company is trying to trade upon the fame of the Garden State Parkway logo to attract customers and potential franchisees.

JoyAnn Kenny, a lawyer with the Red Bank-based firm of Marks & Klein LLP, which represents the company, defended its use of the logo in a letter to turnpike authority lawyers included in the suit. She wrote that there's no way anyone would confuse a highway and a pizza place 1,300 miles away.

"Given the very distinct difference in the goods and services offered by our respective clients (yours being a governmental agency providing highway maintenance and travel related services exclusively in the state of New Jersey - ours being a franchisor of pizza restaurants providing the opportunity to provide delicious pizza and Italian food to patrons of its licensed restaurants), there is no plausible likelihood of confusion," she wrote.

The turnpike authority sued over two logos, one used by the pizza business and one by a franchising business it owns. Kenny said that logo for the restaurants was approved by the U.S. Patent and Trademark Office and has been used since April 2011.

New Jersey says that "there is no question" that the logos "were directly copied and appropriated from Plaintiff's famous Garden State Parkway Logo." It asked a judge to require the company to stop using the logos and to destroy any merchandise that includes it.

It calls the Garden State Parkway one of the most iconic and well known highways in the country. Its logo includes a green map of the state with a line showing the highway on a yellow background with the words "Garden State Parkway" written in yellow on a green background.

Jersey Boardwalk Pizza also includes a green map of the state and its title written in yellow on a green background.


TOPICS: Business/Economy; Government; US: Florida; US: New Jersey
KEYWORDS: trademarkinfringment
Navigation: use the links below to view more comments.
first previous 1-2021-4041-49 next last
To: miele man

I wished this was sourced; it is not where I first heard the story, and I’m aware that Snopes isn’t the bible.

http://www.snopes.com/lost/kfc.asp

I find lots of other sources, but none that are well sourced.


21 posted on 07/24/2014 9:35:35 PM PDT by dangus
[ Post Reply | Private Reply | To 17 | View Replies]

To: Impala64ssa

No one is going to salivate over a Garden State Parkway sign mistaking it for a pizza place and vice versa. The only one drooling is some worthless, needs their ass kicked, bureaucrat.


22 posted on 07/24/2014 9:42:16 PM PDT by meatloaf
[ Post Reply | Private Reply | To 1 | View Replies]

To: Impala64ssa

Wait, Pontiac is an Indian thing, so the name is racist, so there’s a whole nother layer of confusion about who is more politically correct there.....


23 posted on 07/24/2014 9:43:21 PM PDT by Still Thinking (Freedom is NOT a loophole!)
[ Post Reply | Private Reply | To 10 | View Replies]

To: Impala64ssa

Seeing the logos side by side, I would say there are significant and distinct differences between the two. The Pizza version does not have a yellow stripe down the middle (probably signifying the parkway but also possibly Chris Christie’s enormous backside) and lops off the top and bottom of the state cameo. Then, of course, there is the lettering.

How could the NJ state entity argue that it is harmed in any way by the use of a similar logo by a pizza company a thousand miles away would seem to be a bigger stretch than the parkway itself.


24 posted on 07/24/2014 9:55:17 PM PDT by OrangeHoof (Every time you say no to a liberal, you make the Baby Barack cry.)
[ Post Reply | Private Reply | To 1 | View Replies]

To: ElkGroveDan
Shades of the Chicago Transit Authority
That was the rock group Chicago's official name when they came out with their first big hits, "Make Me Smile", "25 or 6 to 4".
25 posted on 07/24/2014 10:00:46 PM PDT by Impala64ssa (You call me an islamophobe like it's a bad thing.)
[ Post Reply | Private Reply | To 19 | View Replies]

To: Impala64ssa

The Pizza logo looks better, but nothing good really ever comes out of Jersey. I would stay away from pizza made in the south, it just isn’t the same.


26 posted on 07/24/2014 10:24:35 PM PDT by WilliamRobert (We are doomed if good men stand by and do nothing.)
[ Post Reply | Private Reply | To 1 | View Replies]

To: WilliamRobert
I would stay away from pizza made in the south, it just isn’t the same.
True, it took me a while to find a few places around the Tampa Bay area that come close to NY. And I still haven't found anyone who can make a real authentic NY style Jewish bagel down here.
27 posted on 07/24/2014 10:39:29 PM PDT by Impala64ssa (You call me an islamophobe like it's a bad thing.)
[ Post Reply | Private Reply | To 26 | View Replies]

To: Impala64ssa

Who would be confused to think the pizza they were ordering was produced by the Garden State Parkway?


28 posted on 07/24/2014 11:10:34 PM PDT by gunsequalfreedom (Conservative is not a label of convenience. It is a guide to your actions.)
[ Post Reply | Private Reply | To 1 | View Replies]

To: dangus
why Kentucky Fried Chicken is now KFC

KFC's Wikipedia page doesn't mention that.

"KFC" was not a trademark dodge. Rather, it was a health dodge back in 1991. According to Kyle Craig, the guy in charge at the time, "The key is to reduce dependence on the word 'fried.'" Some questioned the wisdom of shedding such a well-known name. But Craig had the data: "The name KFC got over 99% recognition when shown with the Colonel's mug."

29 posted on 07/24/2014 11:32:32 PM PDT by cynwoody
[ Post Reply | Private Reply | To 2 | View Replies]

To: Impala64ssa

The urban myth was that they had to change it because it wasn’t really chicken.


30 posted on 07/24/2014 11:40:02 PM PDT by firebrand
[ Post Reply | Private Reply | To 9 | View Replies]

To: dangus
why the Kentucky Derby is now the Run for the Roses.

Really?

31 posted on 07/24/2014 11:43:18 PM PDT by cynwoody
[ Post Reply | Private Reply | To 2 | View Replies]

To: dangus

I see you got to this first.

The more extreme version of the myth was: You can’t call it chicken anymore once you cut the feet off.


32 posted on 07/24/2014 11:43:27 PM PDT by firebrand
[ Post Reply | Private Reply | To 18 | View Replies]

To: Impala64ssa

You can’t even get a real bagel in NYC anymore. They used to be small, dense, kind of gray on the inside—and they tasted of malt of something. Unique and addictive. The real ones are also boiled before baking. No one bothers with that step anymore.

Now they are just bread. The different toppings are an attempt to give them the character they have lost. One Bad Boy and one My Three Sons, please.


33 posted on 07/24/2014 11:49:58 PM PDT by firebrand
[ Post Reply | Private Reply | To 27 | View Replies]

To: dangus
Now you know why Kentucky Bourbon is now Bluegress Bourbon

Ya don't say?

How about some Kentucky Derby Bourbon? Plenty of dollar-signs in that SERP. Doubt there's a trademark issue.

34 posted on 07/24/2014 11:50:10 PM PDT by cynwoody
[ Post Reply | Private Reply | To 2 | View Replies]

To: Impala64ssa

Governments should not be permitted to hold trademarks or copyrights or patents.


35 posted on 07/25/2014 12:02:06 AM PDT by cynwoody
[ Post Reply | Private Reply | To 1 | View Replies]

To: Impala64ssa
Just wait until the tribes sue over the Jeep Cherokee, the Dodge Dakota, etc...

Everybody's looking for a payday.

36 posted on 07/25/2014 12:03:42 AM PDT by Smokin' Joe (How often God must weep at humans' folly. Stand fast. God knows what He is doing.)
[ Post Reply | Private Reply | To 10 | View Replies]

To: Impala64ssa

Idi Amin dada - Coincidence?
37 posted on 07/25/2014 1:32:12 AM PDT by UnbelievingScumOnTheOtherSide (HELL, NO! BE UNGOVERNABLE! --- ISLAM DELENDA EST)
[ Post Reply | Private Reply | To 1 | View Replies]

To: dangus

“I wished this was sourced; it is not where I first heard the story, and I’m aware that Snopes isn’t the bible.”.............

It’s has to be true, I read it on the Internet.


38 posted on 07/25/2014 4:33:43 AM PDT by DaveA37
[ Post Reply | Private Reply | To 21 | View Replies]

To: dangus

I didn’t say I was buying it either, but there is a case.


39 posted on 07/25/2014 4:46:27 AM PDT by Lonesome in Massachussets (This is known as "bad luck". - Robert A. Heinlein)
[ Post Reply | Private Reply | To 15 | View Replies]

To: Impala64ssa

I bet it happens all the time. People drive up to the NJ Turnpike tollbooth and ask for a large cheese pizza.

(You’d think NJ would be happy to have ay company use the word “Jersey” in its name. Perhaps the pizza shop should change its name to “Big Fat Nanny State Pizza”.)


40 posted on 07/25/2014 5:23:53 AM PDT by Flick Lives ("I can't believe it's not Fascism!")
[ Post Reply | Private Reply | To 1 | View Replies]


Navigation: use the links below to view more comments.
first previous 1-2021-4041-49 next last

Disclaimer: Opinions posted on Free Republic are those of the individual posters and do not necessarily represent the opinion of Free Republic or its management. All materials posted herein are protected by copyright law and the exemption for fair use of copyrighted works.

Free Republic
Browse · Search
News/Activism
Topics · Post Article

FreeRepublic, LLC, PO BOX 9771, FRESNO, CA 93794
FreeRepublic.com is powered by software copyright 2000-2008 John Robinson