Skip to comments.Jeb Bush joins the Ford Edsel and New Coke as historic marketing flops
Posted on 03/16/2016 7:02:48 PM PDT by jimbo123
There is an old axiom in marketing: Good advertising makes a bad product fail faster.
If you doubt that, may I submit Exhibit A: The 2016 campaign for the Republican nomination for President of Jeb Bush. It now joins the likes of the Ford Edsel and Coca-Cola's "New Coke" as a bona-fide marketing flop of an enormous magnitude.
In each case, be it Edsel, New Coke or Jeb!, logic dictated a winner. Research for all three concluded a marketplace that was theirs for the taking.
All three were rooted in strong family brand equity and even carried the brand name forward.
All three had solid marketing introductions and well-funded campaigns. And yet, all three failed miserably.
(Excerpt) Read more at nydailynews.com ...
Poor fellow will have to get by on one of those low 7 figure DC lobbying jobs. But hey, it’s a living...
The $160-million dollar t-shirt. ;-)
Nothing in the future will ever top his tippy-toes move.
He’s the complete and consummate idiot.
“The $160-million dollar T-shirt.”I’d think that he’d want two of those.
You can add two gadgets to that list; The Segway,
The Google Camera Phone on the Head. Both items are very useful for limited applications and environments.
Jeb Bush wasn't a "marketing flop" at all. His brand was so badly tainted that I find it hard to believe anyone really thought he was electable. With his last name, he would have had almost no chance of winning a presidential election even if he was the perfect candidate in every other way.
That's why he tried to be just plain JEB! But it didn't work,
I agree. I still see ‘Buck Fush’ bumper stickers on liberals’ cars. The Bush name is toxic.
The Edsel and New Coke were actually good products that suffered from marketing failure
Jeb Bush was just a crappy product that tons if money spent on slick marketing could not save
Jeb Bush, the spork.
My Pet Rock could get more votes than Jeb!
I think his +$100mm wasted money exceeds both New Coke and the Edsel.
New Coke was never intended to be permanent. It was a strategic hiatus to switch from cane sugar to high fructose corn syrup without anyone noticing.
His father, George Honus Wagner Bush.
Also, when I was in Saudi, the coke had real sugar.
I bought it by the case.
The Jeb fiasco just highlights how stupid the soon-to-be-departed GOP-e thinks we are.
If we are lucky, these campaigns are draining the far left (both Republican and Democrat) of cash to do much in November.
I wouldn't be too sure. He remarked early on in his campaign that losing in the primaries was no big deal as he would win in the general. The fix was in back then. IMHO it is still in. They are just deciding as to how to implement it at GOPe.