Skip to comments.Was There a Boycott? Monday Night Football Posts Best Ratings Of The Season To Date
Posted on 09/26/2017 2:20:15 PM PDT by SeekAndFind
How to square this with the emerging “boycott is happening” narrative from Sunday’s NBC and Fox ratings? It’s possible that a bunch of casual fans who normally don’t watch tuned in last night to see if there’d be a pre-game protest, artificially inflating the ratings. But if that were true, Sunday’s ratings should have been up too.
Imagine if NFL ratings ended up *increasing* this year after Trump attacked the league for being unpatriotic. That’d be the most embarrassing political own-goal since, uh, backing Luther Strange against a red-state populist when Strange was trailing consistently by 10 points in the polls.
Here was POTUS early this morning, previewing the “people are watching to see if there’s a boycott” spin…
Ratings for NFL football are way down except before game starts, when people tune in to see whether or not our country will be disrespected!
— Donald J. Trump (@realDonaldTrump) September 26, 2017
…and here’s NBC, chirping happily about last night’s solid ratings:
Cowboys-Cardinals got a 9.3 overnight rating for ESPN, easily the highest-rated Monday night game of the year. That came despite some talk that the controversy surrounding players kneeling during the national anthem would depress NFL ratings…
[T]he four Monday Night Football games so far this season have averaged a 7.8 overnight rating, compared to a 6.5 overnight rating for the first four Monday Night Football games last season. And even if you throw out the game that went up against the debate last year, Monday Night Football is up year to date over the 2016 average.
For the weekend as a whole, ESPN and CBS were up, NBC and FOX were down, and on aggregate ratings across the NFL were up about 3 percent from Week Three last year.
Trump’s right about ratings increasing for the pre-game and then declining during the games themselves. Ratings across the three networks were down an average of four percent on Sunday from this time last year but ratings for the pre-game shows were way up. Still, CBS’s 1 p.m. games did well, as did last night’s ESPN game. According to a Rasmussen poll taken last week, before Trump’s “son of a bitch” comments in Alabama, 34 percent of voters said they were less likely to watch the NFL due to the anthem protests. That’s a big pool of would-be defectors. There may be a boycott happening but not one that’s large enough yet to put a dent in Monday Night Football, unless they were offset by a large crowd of rubberneckers who tuned in for the pre-game politics and inexplicably declined to change the channel for three hours afterward.
In all likelihood what we’re seeing is a “soft boycott” where fans are less likely to sit through bad games but will set aside their political annoyance for good ones. If the Cowboys are playing the Cardinals, even an unhappy Trump supporter might grit his teeth and settle in for Dak Prescott versus Larry Fitzgerald. If it’s the Jets versus the Giants? Click. To hell with these unpatriotic millionaire ingrates.
Here’s Hillary last night on MSNBC sticking the knife in Trump, wondering why he’s so comfortable attacking black athletes but not white supremacists. Her criticisms of him are getting harsher; she also wondered in an interview yesterday if he knows that Puerto Ricans are American citizens. Exit question via WaPo reporter Wesley Lowery: Why were the Cowboys booed last night for kneeling before the anthem? Was that standard razzing of the visiting team, or was it a clue that opposition to the protests isn’t about disrespecting the flag after all?
— All In w/Chris Hayes (@allinwithchris) September 26, 2017
People tuned in to see the freak show. It won’t last.
All I needed to do was look at the byline. Allahpundit is a dyed-in-the-wool never-Trumper.
All his columns are laughable trash.
Two popular, big-market teams payaed. That’s going to bump up ratings, even amidst a boycott.
How did it do in comparison with Week 3 last year and the year before?
Bet the BS about firing any Cowboy that doesn’t stand drove the ratings up. People wanted to support a ‘patriotic’ team. We were played.
IF the ratings were up - it was all about the hype of would the Cowboys kneel or not?
I don’t even know who won the game. Who cares? Jerry got what he wanted. All eyes on him and his stupid stunt.
All Cowboys games were up this year. We believed Jerry would not fold, and the hype around what they would do drove viewership last night. I believe peak viewership has been reached.
“Monday Night Football Posts Best Ratings Of The Season To Date”
Huh ? This wasn’t the FIRST MNF ?
Is he actually David Frum or Egg McMuffin?
Hillary sticking the knife in Trump?!? Yeah sure LOL.
Every time that harpy closes or opens her eyes the one simple truth confromtamher, DJT, POTUS. HRC, “What Happened?”
JJ and the players did not protest the anthem. Seems to me Trump is winning on that and the fans may not feel the game was disrespectful to the country.
Also the year over year put the Cowboys (2017 huge national draw) vs. and ATL vs. NO matchup.
Don’t let anyone tell you that a 3% gain in audience over low numbers for 2016 is a win for ESPN and MNF with one of their better matchups for the year.
People wanted to see if the Cowboys would save THE GAME. They failed.
Or all the folks who never watch football turned on their tvs.
My 1st thought
It’s less about ratings than advertising rates. How much does a 30 second spot go for now...? And are makegoods involved?
ESPN shifts how they count MNF rating numbers?
Article from 9-22
If true, typical commie tactics.
Which is why you look at advertising rates.
Bread and circuses.
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