I click them off, barf, barf, barf.
I don’t know what’s worse, the sappy crap, the crappy sykpe views of people’s living rooms, the new-found worship of grocery workers (who can’t tell me what’s on sale or not or whether something is in stock) or the notion we should be giving ourselves medals for obeying big brother and staying inside like we’re all soldiers storming Normandy beach.
Actually what bothers me the most is the anthropomorphization of free-floating RNA.
The people who created these advertisements, are highly paid, ESSENTIAL workers who don’t give a damn about the mere peons who are out of work.
There is a terrific youtube video of these, showing how they all start with “soft somber piano music” then go to the “in times like these”/”challenging times,” blah blah. Then they all end with the “we’re in this together,” and many have a finale of people clapping with uplifting piano music.
I contacted a friend-—actually, the woman who does all my branding for the “Wild World of History” curriculum and website. As a marketing person on the board of Penn State’s business school, she is appalled by the lack of creativity in these. She said it was like the ad teams were in their basements and just threw something together from the internet.