Inventing higher levels of lifetime subscription and multiple prize sweepstakes that imply that a donation is required (when very fine print says otherwise) I think really turns many members off from donating. We don’t need snake oil sales pitches, just constant legal challenges to anti-firearm legislation. This is why I donate to the IRA-ILA and refuse to upgrade to whatever “Eagle Patriot Gold Lifetime Senior Member give us a bunch of money or they’ll take yer guns!” membership plan they invented this month.
I am not familiar with the sweepstakes because I do not pay attention to such nonsense. But yes, they are always inventing new ways to coax people into giving them more money. But, the “free gifts” have surprisingly been quality items for the most part and I like the magazines.
I am offended by any “nonprofit” which overpays its chief executive. That is why we stopped giving money to charities like St. Judes which does good work but pays its CEO tens of million of dollars and a dozen other executives over a million dollars a year. The only overpaid exec I am aware of at the NRA is LaPierre and it is probably long past time for the NRA to give him a kick in the rump and send him on his way.