Free Republic
Browse · Search
News/Activism
Topics · Post Article

Skip to comments.

Why Bud Light's Woke Rebranding Will Probably Succeed
PJ Media ^ | 04/10/2023 | Stephen Green

Posted on 04/10/2023 10:25:50 AM PDT by SeekAndFind

click here to read article


Navigation: use the links below to view more comments.
first previous 1-2021-4041-6061-8081-92 next last
To: SeekAndFind

Wonder how much PJ Media and Stephen Green were paid to publish this. Yes, media is that corrupt and the commercial is that bad.

Green and PJ Media can jump in the hole with AB.

People who believe in liberty cater to consumers. People who believe in tyranny lecture consumers. Pretty basic stuff. Cut the price in half, make the cans unpainted and label the cans OBEY and they might get a loyal following of people who value truth in advertising.


21 posted on 04/10/2023 10:46:30 AM PDT by Justa (If where you came from is so great then why aren't Floridians moving there?)
[ Post Reply | Private Reply | To 1 | View Replies]

To: SeekAndFind
“Bud Light's woke re branding as the beer for Bud Light’s woke rebranding as the beer for pantomime women women”

Now that was a funny line. +1

22 posted on 04/10/2023 10:47:28 AM PDT by MotorCityBuck (Keep the change, you filthy animal! )
[ Post Reply | Private Reply | To 1 | View Replies]

To: BBQToadRibs2

Bud Light-in-the-loafers: Beers for Queers


23 posted on 04/10/2023 10:48:28 AM PDT by NorthMountain (... the right of the peopIe to keep and bear arms shall not be infringed)
[ Post Reply | Private Reply | To 17 | View Replies]

To: SeekAndFind

I think another reason might also be that the Busch family sold their Midwestern beer business to some euro-trash conglomerate. People from outside the US don’t just don’t understand America. I worked for a company once that hired a Canadian sales mgr. For a big convention in Chicago he booked a meeting room at O’Hare airport so we could meet with some Japanese potential investors as soon as they arrived. He booked the Butch’Ohare room, Anyone want to guess what the giant mural on the wall of the room depicted? The Japanese left after five minutes and never took our calls again. Just thinking out loud.


24 posted on 04/10/2023 10:48:41 AM PDT by Waverunner
[ Post Reply | Private Reply | To 1 | View Replies]

To: God luvs America

Right ... drink puddle water rather than ‘tranny fluid’.


25 posted on 04/10/2023 10:51:04 AM PDT by SMARTY (“Liberalism is totalitarianism with a human face.” Thomas Sowell)
[ Post Reply | Private Reply | To 7 | View Replies]

To: aMorePerfectUnion
Apparently, she believes a Tranny-branded beer will grow because trannys like bad beer??

Virtually all marketers try to get brand loyalty among young adults so it can have decades of ROI. The thinking is that young adults want to be part of a woke community that cares.

26 posted on 04/10/2023 10:53:49 AM PDT by Tell It Right (1st Thessalonians 5:21 -- Put everything to the test, hold fast to that which is true.)
[ Post Reply | Private Reply | To 20 | View Replies]

To: Waverunner

“People from outside the US don’t just don’t understand America.”


27 posted on 04/10/2023 10:54:09 AM PDT by linMcHlp
[ Post Reply | Private Reply | To 24 | View Replies]

To: SeekAndFind

DISAGREE with so much of this analysis.

Bud Light isn’t in isolation being boycotted. The AB company and ALL their products are taking a big hit.

The idea that appealing to the TRANNY community is how to get to MORE young drinkers to BUD LIGHT? Where’s the data that supports that.

Her strategy FAILED based on public reaction.


28 posted on 04/10/2023 10:54:16 AM PDT by LeonardFMason
[ Post Reply | Private Reply | To 1 | View Replies]

To: SeekAndFind

Bud Light in the Loafers


29 posted on 04/10/2023 10:55:08 AM PDT by butlerweave
[ Post Reply | Private Reply | To 1 | View Replies]

To: SeekAndFind

People like the woman at Bud who pushed this stupidity often get their jobs based on things OTHER than merit and hard work - - pull these stunts to bring in more people who don’t deserve their positions.

Makes their jobs more secure and only the company and bottom line suffer.

An example of how bad it can get? Remember over-staffed silly biased twitter? With safe spaces and yoga rooms?

That’ll be Budweiser in 5 years...


30 posted on 04/10/2023 10:55:47 AM PDT by GOPJ (It's NOT 'gender affirming care' - it's SEXUAL MUTILATION OF A YOUNG PERSON. Don't use their words.)
[ Post Reply | Private Reply | To 1 | View Replies]

To: Waverunner
Anyone want to guess what the giant mural on the wall of the room depicted?

Pearl Harbor the afternoon of Dec 7 1941?

31 posted on 04/10/2023 10:57:23 AM PDT by null and void (I'm ready to come back to Russia but I don’t want to live in a country that starts wars ~ Diuzharden)
[ Post Reply | Private Reply | To 24 | View Replies]

To: SeekAndFind

I don’t know about “succeed” but in the long run not hurt them, just like it didn’t hurt the NFL, Gillette, Nike and all the other woke corporations.

Are there any that aren’t?

And conservatives are utterly pitiful at “canceling” anything.


32 posted on 04/10/2023 11:02:03 AM PDT by aquila48 (Do not let them make you "care" ! Guilting you is how thery control you. )
[ Post Reply | Private Reply | To 1 | View Replies]

To: null and void

https://www.eventopedia.com/venue-finder/listing/butch-ohare-board-room-at-peninsula-hotel-chicago


33 posted on 04/10/2023 11:02:09 AM PDT by Flavious_Maximus (Tony Fauci will be put on death row and die of COVID!)
[ Post Reply | Private Reply | To 31 | View Replies]

To: Waverunner

Butch O’Hare smoking five Bettys?


34 posted on 04/10/2023 11:04:42 AM PDT by Rinnwald
[ Post Reply | Private Reply | To 24 | View Replies]

To: Waverunner
He booked the Butch’Ohare room, Anyone want to guess what the giant mural on the wall of the room depicted?

Butch O'Hare shooting down Japanese planes?
35 posted on 04/10/2023 11:04:43 AM PDT by Dr. Sivana ("If you can’t say something nice . . . say the Rosary." [Red Badger])
[ Post Reply | Private Reply | To 24 | View Replies]

To: BBQToadRibs2

😂🤣


36 posted on 04/10/2023 11:06:37 AM PDT by SaveFerris (Luke 17:28 ... as it was in the days of Lot; they did eat, they drank, they bought, they sold ......)
[ Post Reply | Private Reply | To 17 | View Replies]

To: discostu
>>Maybe instead of changing the ad campaign make the product not suck.<<

You might have wanted to disparage the beer, but this reads like the marketing campaign is minimal.
37 posted on 04/10/2023 11:07:44 AM PDT by EliRoom8
[ Post Reply | Private Reply | To 4 | View Replies]

To: Flavious_Maximus

LOL!!!

Those Grumman “-cats” gave the Japs a rough time.


38 posted on 04/10/2023 11:08:14 AM PDT by NorthMountain (... the right of the peopIe to keep and bear arms shall not be infringed)
[ Post Reply | Private Reply | To 33 | View Replies]

To: SeekAndFind

Bud Light still had market share before this ‘Woke’ fiasco. They just committed Brand Suicide and the author of this article doesn’t understand that.

The good news for Bud Light, is after all this the only direction will be increased sales :) ROFLOL.


39 posted on 04/10/2023 11:08:45 AM PDT by Pete Dovgan
[ Post Reply | Private Reply | To 1 | View Replies]

To: discostu

Water is a pretty cheap ingredient, so anything else they use will cost more.


40 posted on 04/10/2023 11:16:41 AM PDT by FamiliarFace (I got my own way of livin' But everything gets done With a southern accent Where I come from. TP)
[ Post Reply | Private Reply | To 4 | View Replies]


Navigation: use the links below to view more comments.
first previous 1-2021-4041-6061-8081-92 next last

Disclaimer: Opinions posted on Free Republic are those of the individual posters and do not necessarily represent the opinion of Free Republic or its management. All materials posted herein are protected by copyright law and the exemption for fair use of copyrighted works.

Free Republic
Browse · Search
News/Activism
Topics · Post Article

FreeRepublic, LLC, PO BOX 9771, FRESNO, CA 93794
FreeRepublic.com is powered by software copyright 2000-2008 John Robinson