Posted on 04/10/2023 10:25:50 AM PDT by SeekAndFind
They are betting that the peer pressure to drink Bud will be enough to carry them.
“You don’t drink bud light? Are you a TRANSPHOBE!”
This writer is clueless.
The tranny movement is already backfiring badly - if you ask real people you and manage to get an honest answer.
The problem that would-be social engineers and woke authorities have, is that no one is giving them an honest answer. If you speak honestly at your place of employment you can get fired. If you speak openly in public or around the wrong people, you will be branded a bigot.
Criminalizing honesty as a hate crime simply drives the truth underground - it doesn’t change anyone’s belief about biological sex.
Nobody in their right mind believes a man can turn himself into an actual woman - but lots of people pretend they believe that just to avoid conflict.
If there was truly a substantial pro-tranny demographic, then I suppose the Bud Light marketing strategy could be counted as a success. But there is not - it’s just people pretending to be pro-tranny.
Not a good look lol!
I work in retail wine and spirits sales. Trust me the typical Gen Z drinker who pays any attention to Tik Tok and the fake girl drinks seltzers like White Claw and if they drink beer at all choose the low carb types. Bud Lite drinkers are typically blue collar types. This young ad executive obviously doesn’t know the demographics of Bud Lite drinkers.
Woke young guys drink IPAs.
They don’t drink LAGER beers.
When you go into any bar today if they have ten beers on tap the majority are IPAs.
The others are Bud Light, Sam Adams Seasonal, Guinness and maybe some kind of cider.
I occasionally would have a Bud Light because I HATE IPAs and there was nothing else to pick from.
IPAs are much easier to make than a Lager or Pilsner beer. That is why so many microbrewers make them.
That is why Sam Adams Yingling, Dos Equis, Modelo are IMHO the best beers made in the Americas.
The author argues that a decentralized market will allow InBev to push the brand into a new niche market, such as the late night leftist audience.
I don’t see how that market is any bigger than the existing one for the brand. Perhaps Bud can sneak the re-branding past low-information rednecks who continue to drink it, allowing for bifurcated branding, but to truly develop a new identify for the brand would require so much marketing that even the remaining loyalists would notice the new tutu.
Worse for InBev is that in order to attract the Alphabet+ market, they’d have to discard the rednecks, for the new clientele will want nothing to do with the NASCAR crowd, for whom pink cars won’t do.
The author thinks the woke niche is big enough to support Budweiser. I doubt it.
It’d also be interesting to see the revenue those woke late night shows are bringing in. 2 million viewers in a nation of well over300million?
Yep, although I was surprised how few items on their list (posted on another thread) I would even miss. About the only one I’ve had recently at all that I would’ve had again, before this cluster, was Goose Island.
i disagree with this analysis. the woke idiocy can never be satisfied.
appealing to those idiots will just result in a more outrageous demand. “why won’t Bud Light have a campaign with a ‘MAP’?” and suddenly you get an ad with some pervert who abuses kids.
no, AB really really really screwed up. And I hope it costs them a lot.
Heard somewhere today that A-B stock hasn't taken a hit yet, though sales appear to be down after 1 week. Report went on to say that BlackRock and Vanguard are inflating A-B's ESG score because of this marketing stunt. A pox on them all.
AB InBev info and brands are on wiki.
Boycotting Bud Lite is only the tip of a long list of adult beverages they produce.
Search wikipedia’s AB InBev content. It’s too numerous to list here.
Cheers!
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