“Tague inherited an aging fleet from ousted CEO Mark Frissora and went long on passenger cars as consumer tastes were shifting to sport utility vehicles. He lasted a little more than two years in the job.”
Well, I’m not so sure SUVs are such a great idea now that most cities don’t even punish vehicle break-ins. Kind of ruins a trip when you pick up your rental at your destination airport and then decide to ‘grab a bite’ in that particular DEI-infested area...just to see a smashed-in window and all your luggage gone since it’s practically ADVERTISING itself when loaded up in the back of an SUV. I suspect the move to sedans will return as ‘Criminal Justice Reform’ again forces people to have more secure means of transportation.
As to EV’s, that needs to be studied in business school for eternity as perhaps the DUMBEST DECISION in corporate history, considering the size and scope of the decision. Having put my time in near the higher rungs of the corporate world, we ALWAYS would test-market a major decision.
So you start with a survey, carefully worded in this case, to make sure that the respondents understand the full scope of renting an EV (adding charging apps to phones, range anxiety, broken charging stations, range downgrades in non-optimal conditions, etc.), as you want to get the respondents through the ‘coolness effect’ and the tendency to appear Woke (such as vowing to never go to McDonald’s and Walmart).
Only if the survey goes well do you proceed to the next step, which is to TEST MARKET the idea - no more than 1000 cars, distributed carefully throughout the country, and see how they’re received by drivers. It should have stopped there...game over, the loss wouldn’t have been too bad.
While I know there’s a feeling of ‘missing out’, being left behind, as the transition to EVs continue, is it really that bad to wait, considering the price for being wrong? You can keep a few EVs around as toys for renters who want to ‘try out’ and EV, but the other 95% of renters are likely married to women, so they already have enough drama in their lives, so they don’t need more when they rent a car.
Idiots.
Well, after all, this is the company that hired OJ Simpson to run through an airport faster than a slow, white Bronco.....
This is what happens when you don’t stand up to Diaper Joe and his foolish demands.
From 2023...
Note this bit...
“...Additionally, Hertz is sharing telematic insights from its fleet of connected cars to assist the city in planning for additional public charging infrastructure across all neighborhoods through its Hertz Charging Opportunity Index....”
Okaaay....
I wonder if Hertz got any taxpayer money for Hertz Electrifies...
Inquiring minds want to know.
from the Fools Step In Where Angels Fear To Tread Department ..
is not hertz the rental car company that was have car renters arrested for “not returning” the cars even tho thay had the paper work stating they had??? the reason hertz went belly up
wanna bet the bank required a certain esg score to renew loans?
buying evs upped their esg score
wanna bet?