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MS promotes Linux from threat to 'the' threat
The Register ^ | 12/11/2001 | Thomas C Greene

Posted on 11/13/2001 8:52:01 AM PST by Schnucki

Linux is the long-term threat against our core business. Never forget that!" Microsoft Windows Division Veep Brian Valentine exclaims in a confidential memo to his Sales Brownshirts obtained by The Register. (our emphasis)

The core outrage from Valentine's perspective is all these Sun and IBM shops migrating in droves to the cheaper Intel platform, and observing along the way that Linux is a good deal easier to deal with if you're already acquainted with UNIX. Funny that. Kinda the key idea behind Linux, but we digress.

"I need you to make sure that as many of these customers as possible continue to migrate off of UNIX, but on to Windows 2000 on Intel," Valentine says. "You should be smothering your accounts from every angle, and if you see Linux and/or IBM in there with it, then get all over it. Don't lose a single win to Linux."

Valentine's hard-sell hall monitors will be marching through a data center near you, we gather, searching for open-source contaminants and anything else that breathes in the marketplace and consumes their air.

"If you haven't done it at your customer sites -- then do a walk-thru of their datacenters and take inventory of where you see Sun machines, IBM, etc and ask them what they running on those machines. Learn about what they do with those systems, keep that inventory in your back pocket -- hell -- tattoo it on your butt if you have to -- and go after them. Knock them out one machine, one application, one department at a time. I cannot stress how important this is!"

It's no secret that MS has long regarded Linux as a threat, at least not since Eric Raymond broke the news two years ago with the infamous Halloween Documents. But it's lovely to see it becoming the threat, apparently because it empowers people to operate computers and networks without buying into the nebulous Microsoft .NET vision, which, as you'll see below, the company thinks of as something to be 'positioned' by its products.

We just love the way salesmen talk. Especially frightened ones. ®

The text
From: Brian Valentine
Sent: Sat 11/10/2001 12:01 PM
To: WW Sales, Marketing & Services Group
Cc:
Subject: Hello again - long time no talk to...

Linux Wins & Update

I'd like to share with you are some great Linux wins we've had recently. But before I do, I need to highlight a trend that we're seeing with many of our customers. They're fed up with expensive UNIX/RISC solutions from Sun, HP, and IBM. They're looking to move and they want to migrate to the Intel platform. Unfortunately, because Linux is very similar to UNIX, and porting applications from UNIX to Linux isn't that hard, we're starting to see customers move their UNIX applications to Linux on Intel platforms. I need you to make sure that as many of these customers as possible continue to migrate off of UNIX, but on to Windows 2000 on Intel.

There are many other things that you need to watch out for with Linux and the Linux Compete Team has been busy creating some great collateral to help you win. One thing you have to always keep in mind here -- Linux is the long term threat against our core business. Never forget that! You should be smothering your accounts from every angle and if you see Linux and/or IBM in there with it, then get all over it. Don't lose a single win to Linux.

If you have not done it, you should inventory all of your accounts to know exactly where Unix (in any flavor, Sun, HP, IBM, etc) is and get engaged with them on how to convert them to the PC economics model and when doing that move to the best developer, application and OS platform in Windows. If you haven't done it at your customer sites -- then do a walk-thru of their datacenters and take inventory of where you see Sun machines, IBM, etc and ask them what they running on those machines. Learn about what they do with those systems, keep that inventory in your back pocket -- hell -- tattoo it on your butt if you have to -- and go after them. Knock them out one machine, one application, one department at a time. I cannot stress how important this is!

Now, on to the wins.

Let's hear it for Mandy Samuelson and her account team in Melbourne, Australia. They were competing head to head with IBM (who was proposing a Linux solution) at JB Were Holding, a worldwide stock brokering firm. In this time of economic downturn, IBM almost had the customer convinced that Linux was the low cost platform of choice for 126 servers. Mandy's team stepped in and fought tooth and nail for the business, displacing the IBM Linux threat for a platform win worth over $400,000 US. How did they do it? By selling the advantages of our platform and the new volume licensing program. The customer saw the value in the changes and believed in the Microsoft platform and decided to take advantage of the savings. Thank you team -- that's one less tattoo Mandy and crew will need to get.

Speaking of fights, Brett Cocking and team from the SLG vertical just don't know when to quit! Not only did they displace RedHat for a 40+ web server deal at Broward County in Florida, they're also going straight after one of the Linux community's key wins at the City of Largo (dubbed the City of Progress). "If they're the city of progress, why are they running Linux?", Brett jokes. "We're going in there to show them how much value exists in the Microsoft platform and take this win away from Linux!" Key in both accounts is the way Brett's team positions Microsoft's future .NET vision as well as providing great products like Windows 2000 to start building on that vision today. Thank you team! I know Brett digs tattoos, but this is one less he is going to have also.

Finally, there's the Ameritrade team. Lloyd Arrow and team lost initially to Linux in the design phases by getting vetoed by the CIO, even after winning on all other merits. After several months of schedule slips trying to implement Linux, the Ameritrade CIO resigned. The account team was back at it with the new CIO and within a month were ready to deploy Ameritrade's most strategic apps, their Stream Quotes Servers, on Windows 2000. This is a key win and will expand from 5 servers to 100's of servers as the service is rolled out to all of Ameritrade's customers. The win demonstrated our business agility and shorter time to market over Linux. Great work team! Lloyd now has more body surface area saved to get that Windows tattoo he has always wanted!

If any of you have additional wins against Linux, along with your strategies & tactics for winning, let me know for future e-mails!


TOPICS: Miscellaneous
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1 posted on 11/13/2001 8:52:01 AM PST by Schnucki
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To: Schnucki
They sound like other companies in the '80s which were fighting to keep market share from the broad platform, inexpensive and easily-licensed solution MS gave customers. The wheel turns.

The companies who make the mistake of migrating from IBM to Intel/2000 instead of IBM/Linux or Intel/Turbo Linux (it has datacenter) are doing so out of ignorance imo. When they find their databases inside .Net in 2 years it will be too late and too bad. It'll be like running a business inside AOL's network. They'll have no control over the network's protocols and partnering. Good riddance.

2 posted on 11/13/2001 9:06:27 AM PST by Justa
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To: Schnucki
Little 'ol Linux scaring the pants off of software giant, Microsoft? Nah. Can't be. Liberals have told us Microsoft is a monopoly that cannot be challenged ... that they stifle competition. Yada yada yada. Are the liberals lying? Say it ain't so!
3 posted on 11/13/2001 9:15:51 AM PST by VoodooEconomist
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To: Justa
Don't feel to happy for Sun either. My company plans to move ALL UNIX applications to LINUX VM's running on IBM Z-series or S/390 (Mainframes) machines.
4 posted on 11/13/2001 9:18:45 AM PST by PogySailor
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To: Schnucki
Linux will be no threat to Microsoft until my mother can install it.


5 posted on 11/13/2001 9:22:02 AM PST by LiveFree2000
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To: Schnucki
As Microsoft has learned, ya can't beat free...or even nearly free...software.
6 posted on 11/13/2001 9:24:34 AM PST by DouglasKC
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To: LiveFree2000
Something makes me think that your mother didn't install Windows. ;)

That being said, Mandrake is pretty darn close to meeting that standard.
7 posted on 11/13/2001 9:31:44 AM PST by general_re
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To: DouglasKC
Is this news? Linux will lose in the long run. And on a completely unrelated note... I just installed XP, and *damn* it is nice.
8 posted on 11/13/2001 9:35:47 AM PST by d3nny h4st3rt
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To: LiveFree2000
Anybody can install linux from the distros like Caldera now. It's amazing how far Linux has progressed from the old Slackware 8 floppy install.

/john

9 posted on 11/13/2001 9:44:10 AM PST by JRandomFreeper
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To: Schnucki
...then do a walk-thru of their datacenters and take inventory...

There is nothing more useless or arrogant that a salesman. One that DEMANDS his minions trespass, question, and invade my business to make a sale is the enemy.

Thank you for posting this, Schnucki. MicroTaliban just lost a lot of money.

10 posted on 11/13/2001 9:52:23 AM PST by FreedomFarmer
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To: Schnucki
They are right to be scared. Linux is different from a commercial competitor. In many ways, Microsoft can't compete against Linux - that is, not compete and lose, but can't even get in the same game. Google is built on free software, and would have cost tens of millions more to build on Windows (and even more if they used Solaris). I like XP, but the first time I can't get around some content protection crap, I'll set up a Linux machine for my media management instead of XP.
11 posted on 11/13/2001 10:10:45 AM PST by eno_
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To: Schnucki
This is nothing but old fashioned rah-rah motivational salesmanship. There's nothing here to support any nefarious behaviour by MS.

BTW, the posting of customer names and other personal information of innocent people is not too cool.

12 posted on 11/13/2001 10:12:00 AM PST by VA Voter
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To: d3nny h4st3rt
Linux cannot "lose" as it is not a company.

As long as one person remains interested in it, it will live on.

And, on the contrary, Linux is picking up steam, in light of Microsoft's latest release/privacy invasion/extortion attempt.

13 posted on 11/13/2001 10:17:32 AM PST by B Knotts
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To: VA Voter
You can get the latest distribution of RedHat (7.2) from www.cheapbytes.com for the cost of the CDs plus shipping, about $15, and it leaves all versions of windows in the dust.
14 posted on 11/13/2001 10:20:39 AM PST by medved
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To: eno_
I like XP Pro's packet scheduler that seeks out and switches to the fastest route. I really helps in long-distance dls. As for overall performance you have to remove the 20% resource reservation to get it to operate at full power.
15 posted on 11/13/2001 10:21:21 AM PST by Justa
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To: B Knotts
And, on the contrary, Linux is picking up steam, in light of Microsoft's latest release/privacy invasion/extortion attempt.

I am in the internet industry. Compare the number of times that Apache falls over to the number of times that IIS falls over. Compare MySQL to MS SQL in that manner too. Compare ASP to PHP performance. Open Source solutions are more stable and reliable and that is the end of the matter. Microsoft can either adapt or go under.

Regards, Ivan
16 posted on 11/13/2001 10:21:44 AM PST by MadIvan
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To: Schnucki
Lindows

Mr. Valentine didn't mention this in his memo. Maybe he doesn't know about it. But if Lindows can be made into a viable product, MSFT may be in big trouble.

What is Lindows? Simply, Linux with a Windows GUI and API.

Here are some links:

Lindows home page
An article from Internet News
An article from ZDNET
And, finally, an article from the Clinton News Network

FWIW, I've been saying for several years that MSFT should dump all their OS code and use Unix/Linux as their OS and concentrate on the API and GUI. This, apparently, is what Lindows is all about.

17 posted on 11/13/2001 10:24:53 AM PST by upchuck
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To: Schnucki
I just love it when someone puts a skir into Microsoft. Unlike their competition, they go off and get more competative rather than get "lawyered up". The end result is that they, and their better competitors, turn out better products. Personally, they've lost me. W98 will be our last Microsoft OS. Linux will be its replacement, not XP. But, if they get their knickers into a sufficient twist, they'll inadvertantly prompt Linux software developers to produce better products for me.

The consumer wins again thanks to competition, not the courts.

18 posted on 11/13/2001 10:29:46 AM PST by Redcloak
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Comment #19 Removed by Moderator

To: upchuck
Pity there isn't more info on their website. It looks like it isn't much more than vaporware at the moment. There are already ways to get Windows itself to run under Linux. Win4Lin comes to mind. However, if Lindows can turn out a product for the projected price, they'd certainly be more attractive. (And the Spring '02 timeframe works for me!)
20 posted on 11/13/2001 10:37:58 AM PST by Redcloak
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To: innocentbystander
"In the 80's those companies were busy saying "dont worry, Windows doesnt work" & "Hey Exchange will never catch Notes, so relax""

What you cite above is exactly what MS supporters now say about Linux. That's called a "clue".

Linux datacenter servers and 64-bit OSs have deployed. The world is moving on. Even MS knows this as the article indicates. Apparently, you haven't been told. MS is acting much like the mainframes of the 80's hence their closed, propriatary .Net deploying with XP Enterprise server. No one's going to want to put their database on .Net and the MISs I've spoken with currently using MS products have no intention of going there. So where they gonna go genius?

I hardly think you have the knowledge of both MS and Linux OSs that I do. Like MS, you are a generation behind in computing.

21 posted on 11/13/2001 11:23:11 AM PST by Justa
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To: Redcloak; innocentbystander
Unlike their competition, they go off and get more competative rather than get "lawyered up". The end result is that they, and their better competitors, turn out better products...

By the comments made in the posted article, and through my experience as a consumer, I have yet to see this cause-effect relationship take place on Microsoft's part.

The "Marketing Concept" has to do with giving your customers what they want, at a profit (textbook definition). IMHO, Microsoft is forging ahead with the "big guy's" vision of what HE thinks people will want (or need) in the future. This smells more like the "sales era" of marketing tactics used in the 30's and 40's, where the focus was on "selling what you could make" as opposed to "making what you could sell." Remember the movie "Tin Men?" Compare that with the comments made in the posted article. Same sales approach.

I just installed Linux-Mandrake on my computer. I'm was happy to pay my hard-earned cash for it, and I'll be happy to put the extra effort in to learning it (won't take much) because Linux gives me far more choices with regards to how the OS works and interacts with me on a day-to-day basis. Better products will get my money in the long run. Pity Microsoft chooses the "hard-sell" route, as opposed to truly improving their products.

22 posted on 11/13/2001 11:33:41 AM PST by Die Zaubertuba
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To: Schnucki
The Holloween Documents are a great and insightful read into the Micro$oftie mind set and serve to illustrate why us anti's are so.
23 posted on 11/13/2001 11:37:30 AM PST by AFreeBird
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To: Redcloak
It's moot because emulators and interpreters are being built into distributions. I've had to do more to get DOS programs to run in XP than I have in Mandrake 8.1. I also never see: "Incorrect Linux version".
24 posted on 11/13/2001 11:37:43 AM PST by Justa
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Comment #25 Removed by Moderator

To: innocentbystander
Im Gonna Grab Some Popcorn and Watch!!!!!!! This should be good ...LOL!
26 posted on 11/13/2001 11:52:34 AM PST by cmsgop
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Comment #27 Removed by Moderator

To: upchuck
Here's hoping lindows puts a big gaping hole below the waterline of the bad ship Micro$oft. An OS that will run apps tooled for windows will give the Micro-baddies a permanent conniption fit!
28 posted on 11/13/2001 2:05:59 PM PST by dennisw
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To: hogwaller
OpenBSD looks like a great server. I'll download the .iso for FreeBSD 4.4 and try it out. However, it looks like it's file system and VM have a long way to go to match Linux's.
29 posted on 11/13/2001 6:15:56 PM PST by Justa
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To: innocentbystander
Back in the 70's we had holy wars about CPM. Anybody remember PIP?

I personally think no-one should be allowed to argue about OS's without knowing how to write(in hex) a boot-loader for a 8080 device in less than 100 bytes. And then load it via front panel switches. GRIN!

/john

30 posted on 11/13/2001 6:20:04 PM PST by JRandomFreeper
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Comment #31 Removed by Moderator

Comment #32 Removed by Moderator

To: upchuck
How does a Windows-mimicker like Lindows get around the Microsoft patent problems it is bound to have? Unless Microsoft gets government pressured into doing this, Lindows is going to be a patent lifetime behind Windows.
33 posted on 11/13/2001 10:19:37 PM PST by HiTech RedNeck
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To: HiTech RedNeck
How does a Windows-mimicker like Lindows get around the Microsoft patent problems it is bound to have?

I don't know. But you could ask them directly at info@lindows.com

34 posted on 11/16/2001 1:05:33 PM PST by upchuck
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To: hogwaller
Does that count?

No, but it proves that you are sane. grin!

/john

35 posted on 11/16/2001 1:09:13 PM PST by JRandomFreeper
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To: Schnucki
MS promotes Linux from threat to 'the' threat

ROFL
Cool!
36 posted on 11/16/2001 1:09:29 PM PST by Fiddlstix
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To: Schnucki
Naaaaaahhhh... Linux blows chunks.
37 posted on 11/16/2001 1:09:29 PM PST by maxwell
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To: Schnucki
This is how you go after Microsoft. IN THE MARKET, not in the courts.
38 posted on 11/16/2001 1:09:36 PM PST by NC_Libertarian
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To: maxwell
No offense guys, but I've been hearing about how Linux is going to take over the network market/PC market/ Boston market for over 5 years now.

That's a long time in the computing world, and so far it ain't happened yet. And if it hasn't, I'm willing to bet there's a reason for it.

Quality products do not always win out over inferior products. Which is why the format for VCR's is currently, well, VCR instead of Betamax. It astounds me sometimes to see just how often Linux boosters fail to get this simple fact.

Microsoft is not currently the world leader it is because of its products. That you guys keep expecting that somehow a quality product is going to be their downfall is silly.

I mean, my God, just look at the Apple OS vs Windows 3.1. No contest whatsoever at to which one was better. And yet, somehow MS managed to get a virtual lock on the OS industry.

MS usually wins by being more cunning, more vicious and by just plain outsmarting its competitors. And by being fully aware that their prime business is to make money. Until Linux supporters learn how to do this, Linux will probably prosper about as well as Java has.

39 posted on 11/16/2001 1:09:38 PM PST by altayann
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To: Schnucki
All MS needs to do is get the gov't to make it illegal to sell open-source software.

GASP! They're already trying to!

http://www.wired.com/news/politics/0,1283,46655,00.html

Original draft of the bill here: http://cryptome.org/sssca.htm

Sign petition against the SSSCA here: http://www.petitiononline.com/SSSCA/petition.html

40 posted on 11/16/2001 1:09:39 PM PST by Terriergal
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To: altayann
And if it hasn't, I'm willing to bet there's a reason for it.

Because people are sheep.

41 posted on 11/16/2001 1:09:40 PM PST by Terriergal
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To: Terriergal
And if it hasn't, I'm willing to bet there's a reason for it. Because people are sheep.

That, and Microsoft long ago realised that people were also paying customers. Sometimes I wonder if at least part of the reason why Linux/Unix hasn't prospered quite as well as MS isn't partly due to arrogance on their part.

Like, for example, calling your client base 'sheeple'. Even if that's exactly what they are.

42 posted on 11/16/2001 1:09:50 PM PST by altayann
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To: altayann
Until Linux supporters learn how to do this

They are. They are making it free. Bill Gates fights with money, so this totally disarms him. So now he's going to try and make free software illegal.

43 posted on 11/16/2001 1:09:50 PM PST by Terriergal
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To: altayann
just look at the Apple OS vs Windows 3.1. No contest whatsoever at to which one was better. And yet, somehow MS managed to get a virtual lock on the OS industry.

Now you have got to be sh!tting me. You can't really stand there and tell me you dig Apple harder than MS...

In the first place, you can't get the damn disk out manually!

And now, I've become so emotionally overwrought about this, I must go outside and have a quick puff to compose myself...

44 posted on 11/16/2001 1:09:50 PM PST by maxwell
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To: altayann
Until Linux supporters learn how to do this, Linux will probably prosper about as well as Java has.

Gee, those of use who have looked at the evidence presented in court realize that Microsoft's 'win' was largely due to illegal contracts with distributors.

And if Linux does as well as Java, then Windows is in big trouble. I'm guessing you don't realize that Java is now without a doubt the industry leader in new software development. Just do a job search for the various kinds of developers. There are far more Java jobs than C++ or VB, and the Java jobs pay more.

45 posted on 11/16/2001 1:09:52 PM PST by Dominic Harr
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To: innocentbystander
No they dont, and you are uniformed for saying so.

Salute him when you say that, soldier.

46 posted on 11/16/2001 1:09:53 PM PST by LTCJ
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To: Schnucki
"If you haven't done it at your customer sites -- then do a walk-thru of their datacenters and take inventory of where you see Sun machines, IBM, etc and ask them what they running on those machines. Learn about what they do with those systems, keep that inventory in your back pocket -- hell -- tattoo it on your butt if you have to -- and go after them. Knock them out one machine, one application, one department at a time. I cannot stress how important this is!"

This is precisely why my company forbids access to any MS employees or venders. They want our business, they meet with us off-site.

47 posted on 11/16/2001 1:09:55 PM PST by Cyber Liberty
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To: Explorer89
Ping...the battle continues.
48 posted on 11/16/2001 1:09:58 PM PST by MrConfettiMan
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To: LiveFree2000
Linux will be no threat to Microsoft until my mother can install it.

You are confusing desktop machines with backend servers.

Microsoft will continue to dominate the desktop. It has never dominated the server market. Unix variants (and the companies that provide them like Sun) are the dominant players on the backend. The customers here are companies with IT departments filled with computer experts, people like your mother.

49 posted on 11/16/2001 1:09:58 PM PST by Brookhaven
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To: Schnucki
Mandy's team stepped in and fought tooth and nail for the business, displacing the IBM Linux threat for a platform win worth over $400,000 US. How did they do it? By selling the advantages of our platform and the new volume licensing program.

Bwahaahaahaahaahaaahaahaa.

The superiority of our platform? The advantages of our licensing program?

Stop it, your killing me. Windows is superior to Linux if you prefer slow performance and lots of crashes. Beating them on licensing, when Linux is free?

Hello?

50 posted on 11/16/2001 1:10:34 PM PST by 2 Kool 2 Be 4-Gotten
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