What do you feel about tax incentives for using techniques and technologies that reduce your energy consumtion and environmental impact?
The difference between First Cost and Life Cycle Cost is certainly always worthy of analysis. The Net Present Value of money, the capitalization costs and similar calculations must be taken into account to have a sensible analysis however. If you want to be able to sell the benefit, you better take an accounting course, or audit one, to do the financial analysis and expalin it.
Even when it is expalined well, many who make the buying decision for new structures, have their finacial interests shaded by either their Ownership Horizon (Developers or others with resale in mind at some point) or cpitalization mandates by their job dictates (Corporate Buyers effected by internal Cap limits). Even when a proper study shows that it is in the financial interest of the project, it may not be in the finacial interest of the buyer.
Tax incentives are really tax burdens shifted and the accompanying inefficiencies of Government Planned Economies. These have been the things that Conservatives have fought against accross the board. Sure there is the Humane Market of a Roepke that doesn't require the full blind hand of the von Mises, or even short of the Hayek approach, but do we want to give an inch where Leftists want to take a mile.
Do your thinking, and your promotion, outside of government programs. They can change overnight and often should, to be eliminated. Sell on the merits and desirability or not at all.
There are a lot of people that will buy something Sensible, without undue consideration to the bottom line or government largess. Find them.