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Augusta National says Masters will be without commercials - rather than invite women into club
The Atlanta Journal-Constitution ^ | 8/30/02 | Glenn Sheeley

Posted on 08/30/2002 12:27:55 PM PDT by GeneD

Augusta National Golf Club is putting its money where its mouth is in its fight with a women's group pressuring the club to admit a female member.

Club chairman Hootie Johnson announced Friday that because corporate sponsors of the Masters' telecast are being pressured by the National Council of Women's Organizations, the 2003 tournament will be shown without sponsors or commercials.

At least golf fans will benefit from the fight. The 2003 telecast would have contained its normal four commerical minutes per hour. With 12 1/2 hours of live programming, that's 50 minutes of commericials that will not take golf fans away from the action.

"Augusta National is NCWO's true target," Johnson said in a statement. "It is therefore unfair to put the Masters media sponsors in the position of having to deal with this pressure. Accordingly, we have told our media sponsors that we will not request their participation for the 2003 Masters."

Rather than put its sponsors in a position where boycotts or their products or services would be threatened, Johnson said the Masters will absorb the advertising fees that would have been paid by IBM, Coca-Cola and Citigroup.

Johnson said, "We are sorry, but not surprised, to see those corporations drawn into this matter, but contunue to insist that our private club should not be 'managed' by an outside group. . . There may come a day when women will be invited to join our club, but that decision must be ours. We also believe that the Masters and the club are different, and that one should not affect the other."


TOPICS: Business/Economy; Culture/Society; Extended News; News/Current Events; US: Georgia
KEYWORDS: advertising; augustanational; cbs; citigroup; cocacola; hootiejohnson; ibm; masters; pc; sexdiscrimination; upyourswymyn; viacom
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1 posted on 08/30/2002 12:27:55 PM PDT by GeneD
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Comment #2 Removed by Moderator

To: GeneD
What is it about the word "PRIVATE" that these FREAKS and WACKOS don't understand???

I always laugh when I hear a leftist say we're losing our freedoms in this country, then turn around and demand that private organizations (BSA, Country Clubs, Churches) change their membership rules.

3 posted on 08/30/2002 12:32:19 PM PDT by Guillermo
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To: GeneD
Awesome.
4 posted on 08/30/2002 12:32:54 PM PDT by Bikers4Bush
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To: GeneD
Holy cow! Hootie's got cahones!

When's he running for office? He's got my vote.

5 posted on 08/30/2002 12:33:53 PM PDT by dead
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To: GeneD
One of the last holdouts for self determination left. When they give in, it will be a sad day for us all.
6 posted on 08/30/2002 12:34:01 PM PDT by jdub
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To: GeneD
Club chairman Hootie Johnson announced Friday that because corporate sponsors of the Masters' telecast are being pressured by the National Council of Women's Organizations, the 2003 tournament will be shown without sponsors or commercials.

I love it!

You mess with us, and up yours!

The only folks they could go after now are CBS and USA!

7 posted on 08/30/2002 12:34:03 PM PDT by mhking
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To: GeneD
Brilliant. I think their boycott just backfired on these gals. No commercials make for better TV viewing.

8 posted on 08/30/2002 12:35:09 PM PDT by Diddle E. Squat
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To: GeneD
Anyways, which Network will air the Masters if they can't make any $$ off of it?
9 posted on 08/30/2002 12:35:38 PM PDT by Guillermo
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To: GeneD
    Bravo!
10 posted on 08/30/2002 12:35:41 PM PDT by Oldeconomybuyer
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To: GeneD
It's great to be rich....

GOOD FOR THEM!

lol
11 posted on 08/30/2002 12:35:52 PM PDT by No!
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To: mhking
Frickin' great!, Private means Private...
12 posted on 08/30/2002 12:36:01 PM PDT by dakine
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To: mhking
You know what I'd like to see? I'd want to hear someone aske the sponsors whether or not the proposed boycott by the whackos would have caused them to pull the advertsing, as the Masters gets them huge exposure.

Cadillac just lost a big prize. Think about it, with every other sporting event the ads run together, but because the Masters limits its advertising, everyone remembers who the few sponsors are.

13 posted on 08/30/2002 12:36:11 PM PDT by frmrda
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To: GeneD
Excellent news, thanks for posting!
14 posted on 08/30/2002 12:37:18 PM PDT by Under the Radar
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Comment #15 Removed by Moderator

To: GeneD
LADY, there's the door!!!!!!!!!!!
16 posted on 08/30/2002 12:39:30 PM PDT by imawit
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To: Guillermo
CBS will still air it. It's prestigous for their sports department, and their usual Saturday afternoon fare of A-Team reruns doesn't exactly pull in major bucks anyway.
17 posted on 08/30/2002 12:39:30 PM PDT by dead
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To: GeneD
Rather than put its sponsors in a position where boycotts or their products or services would be threatened, Johnson said the Masters will absorb the advertising fees that would have been paid by IBM, Coca-Cola and Citigroup.

Gentlemen, I salute your decision.

18 posted on 08/30/2002 12:40:19 PM PDT by farmfriend
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To: GeneD
The Masters has always been a bit different. Far fewer commercials (4 minutes per hour vs. the normal 12-16 on network TV), and the only commercials were done by the sponsors of the event (i.e. Wendy's couldn't buy a commercial since it wasn't a sponsor of The Masters).
God bless them for taking this stand. Frankly, I belong to a private club (non-golf) that has women and men as members, and I think that's fine. It's also fine if men or women want to have their own private club and restrict it to one sex.
19 posted on 08/30/2002 12:41:46 PM PDT by Cousin Eddie
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To: Cousin Eddie
It's also fine if men or women want to have their own private club and restrict it to one sex.

I agree. But it's also fine to organize boycotts when you don't agree with something an organization does. We do it all the time with Home Depot, Disney, etc. It's a give and take; part of the process.
20 posted on 08/30/2002 12:44:12 PM PDT by BikerNYC
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To: GeneD
Hootie...you thah man!
21 posted on 08/30/2002 12:47:05 PM PDT by hangin' chad
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To: GeneD
"Augusta National is NCWO's true target," Johnson said in a statement. "It is therefore unfair to put the Masters media sponsors in the position of having to deal with this pressure. Accordingly, we have told our media sponsors that we will not request their participation for the 2003 Masters."

This development is slicker than their bikini-waxed greens.

22 posted on 08/30/2002 12:48:31 PM PDT by michigander
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To: GeneD
NCWO TAKES ON AUGUSTA NATIONAL GOLF CLUB

On June 12, NCWO sent a letter to Augusta National Golf Club, an all-male membership organization that is home to the Masters, asking the club to review its membership policies to allow women members.

On July 8, William W. "Hootie" Johnson responded, stating "[the club] is a distinctviely private club and . . . cannot talk about its membership and practices with those outside the organization. . . . any further communication betwee us would not be productive." The next day he released a two-page press release.

NCWO's Letter of June 12

Hootie Johnson's Letter of July 8

Hootie Johnson's Release to the Press of July 9

 

MARTHA BURK, CHAIR

Dr. Martha Burk is a political psychologist and women's equity expert who is co-founder and President of the Center for Advancement of Public Policy, a research and policy analysis organization in Washington, D.C. Dr. Burk is currently serving as Chair of the National Council of Women's Organizations, a network of over 100 national women's groups collectively representing six million women.

 

National Council of Women's Organizations
733 15th Street. NW,
Suite 1011
Washington, DC 20005

202-393-7122
Fax 202-387-7915

E-mail: info@womensorganizations.org

23 posted on 08/30/2002 12:49:03 PM PDT by Oldeconomybuyer
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To: GeneD
...Well that't tit for tat.....I mean tat for tit.
24 posted on 08/30/2002 12:49:40 PM PDT by TRY ONE
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To: hangin' chad
I'm a woman and I say good for them! I hope this starts a trend.
25 posted on 08/30/2002 12:51:38 PM PDT by SouthernFreebird
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To: GeneD
Private enterprise bump.
26 posted on 08/30/2002 12:52:13 PM PDT by AUgrad
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To: frmrda
Cadillac just lost a big prize.

Watch Cadillac say "Screw 'em," and sponsor the whole ball of wax as a commercial-free, single-sponsor deal. That's too big a marketing elephant to let get away, even for General Motors...

27 posted on 08/30/2002 12:56:10 PM PDT by mhking
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To: frmrda
If Cadillac, or CITI or any sponsor was smart, they'd volunteer to sponsor the tournament anyway. You can't BUY that kind of publicity.
28 posted on 08/30/2002 12:56:17 PM PDT by Republic of Texas
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To: GeneD
Here's betting Hootie angered the bags. Their next target will be the players. Watch for the pressure application to Nike to gently ask Tiger to withdrawl. Watch for the effort to get Acushnet (Titleist) to ask its tournament pros to boycott. The bags will attack the other advertisers of (ABC?) because they are sponsoring the offending network.
29 posted on 08/30/2002 12:57:02 PM PDT by Sgt_Schultze
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To: GeneD
This is great but it's kind of sad that a rich man's golf club is the group that turns out to have enough guts to take a real stand against the forced admission of women. Who would've thought that middle aged guys in golf outfits would be able to stare down the nannies at NCWO?

Exempting sponsors was brilliant (and probably quite expensive). Good for the Augusta National Golf Club. Private is private. Freedom of association is still a right to be honored.

Besides, they wouldn't admit me, either.

30 posted on 08/30/2002 12:58:18 PM PDT by Jim Scott
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To: GeneD
wow.


31 posted on 08/30/2002 12:58:32 PM PDT by Greeklawyer
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To: GeneD
You go Hootie.!! Up the Nazi's.
If you need a little help with those Advertising fees next year. Just put out the word. I got a couple of bucks that would love to help keep The Masters a beautiful spring event for this "Golf Nut".
32 posted on 08/30/2002 12:59:58 PM PDT by Pompah
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To: Guillermo
  Hold on a sec, Guillermo. Disagree with them or not, in this case, and so far, the women's organizations have been doing exactly what conservatives usually promote. They are taking private action, not invoking the government. They're threatening private corporations with private actions (boycotts and bad press) without trying to make new laws.

  In return, the Masters is going to take a financial hit by forgoing advertising. They think the principle is more important than the money. So be it. But both sides are acting as private entities, and not getting in the government, and that's all to the good, as far as I'm concerned.

Drew Garrett

33 posted on 08/30/2002 1:00:11 PM PDT by agarrett
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To: GeneD
Gee, I haven't heard Hillary speak out on this issue. Could it be because she is an alumni of Wellesley, which doesn't merely have a tradition of excluding men, but a written rule to that effect.

Why is it that the feminists "celebrate" women's colleges but condemn all-male clubs?

34 posted on 08/30/2002 1:00:44 PM PDT by governsleastgovernsbest
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To: Guillermo
Anyways, which Network will air the Masters if they can't make any $$ off of it?

Sounds like the Tournament or Augusta National will pay CBS: "Johnson said the Masters will absorb the advertising fees that would have been paid by IBM, Coca-Cola and Citigroup."

35 posted on 08/30/2002 1:00:50 PM PDT by wi jd
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To: Sgt_Schultze
Their next target will be the players. Watch for the pressure application to Nike to gently ask Tiger to withdrawl. Watch for the effort to get Acushnet (Titleist) to ask its tournament pros to boycott. The bags will attack the other advertisers of (ABC?) because they are sponsoring the offending network.

They may try, but you don't get a player to sit out the "Super Bowl" equivalent just to make a political stand like this; Tiger ain't gonna bite, and I can't think of single player that would.

The only hope the nags have is to attack CBS/USA since they are the two networks that carry coverage. And again, there's no way that either of the two will drop it; most of the others would kill each other to grab up whatever piece was dropped.

This is simply hilarious to watch...

36 posted on 08/30/2002 1:00:59 PM PDT by mhking
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To: GeneD
This doesn't make total sense to me. CBS is contractually bound to pay the money to Augusta National for the right to broadcast, isn't it? It's CBS that sells the air time, not Augusta. Why is Augusta National telling the sponsors to get lost? If they don't buy any air time, it's CBS's problem, not theirs. When the contract with CBS expires, the rights will presumably be worth a lot less and then Augusta would take their hit.
37 posted on 08/30/2002 1:04:20 PM PDT by lasereye
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To: SouthernFreebird
I hope this starts a trend

I'd like to think that this continues the trend started by the Boy Scouts of not giving in to the PC pressure and doing the right thing even if it costs money. That is what we ALL have to be prepared to do RIGHT NOW if we are going to be able to beat the socialists.
38 posted on 08/30/2002 1:08:09 PM PDT by johnb838
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To: GeneD
Hootie Johnson is quickly becoming one of my favorite people.
39 posted on 08/30/2002 1:09:40 PM PDT by zoyd
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To: GeneD
This serves Ms. Burke right, trying to affect how a private organization runs their private club. If she's p'ed cause she wasn't admitted, then I have crocodile tears for her cause. Whining about letting women into ANGC won't make them any more accepted, just ridiculed and tormented.
When ANGC wants to admit women as full members, good for them. I for one am not going to boycot everything under the sun 'cause they don't.
Frankly, letting men congregate in peace and quiet and privacy does wonders for their ego. Letting them do this and acting like me keeps me from having to accept it when I whip them out on the course. They tend to whine too much.....

-Maigrey-
40 posted on 08/30/2002 1:11:57 PM PDT by Maigrey
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To: Guillermo
What they will do more than likely is have sponsor logos at the top of the leader boards on screen and score or hole shots. Like Tiger Woods -1 with a Ryder symbol ontop of it.
41 posted on 08/30/2002 1:13:15 PM PDT by My Favorite Headache
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To: GeneD
This kicks butt! What else can be said?

Bump for the right to free association.

42 posted on 08/30/2002 1:13:19 PM PDT by FreedomPoster
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To: governsleastgovernsbest
Why is it that the feminists "celebrate" women's colleges but condemn all-male clubs?

Because white christian males are the root cause of ALL the worlds problems.
43 posted on 08/30/2002 1:13:21 PM PDT by Spruce
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To: GeneD
ANGC Bump!

Maigrey
44 posted on 08/30/2002 1:14:15 PM PDT by Maigrey
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To: GeneD
These councils ain't nothing but a bunch of over the hill dykes

Why the hell sponsors should care what they think I don't know
Do they really think they are going to lose business because of these lessies
45 posted on 08/30/2002 1:14:41 PM PDT by uncbob
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Comment #46 Removed by Moderator

To: Oldeconomybuyer
"Dr. Martha Burk is a political psychologis"

Burk doesn't have a clue how power politics works. Her letter was amateurish. It never should have been sent. One must first seek to establish personal one on one informal communications before resorting to formalities.

IF her goal was to deliberately creat a conflict that could escalate in time for the election (most likely) then again she will find she has misjudged the mood of the country and that she does not have the politics of the situation in hand at all.

47 posted on 08/30/2002 1:33:25 PM PDT by Mark Felton
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To: GeneD
Rather than put its sponsors in a position where boycotts or their products or services would be threatened, Johnson said the Masters will absorb the advertising fees that would have been paid by IBM, Coca-Cola and Citigroup.

I'm sure these companies will still be kicking in the money for the telecast or else they wouldn't be mentioning them. Let the boycotting begin.

48 posted on 08/30/2002 1:36:00 PM PDT by Lorianne
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To: Guillermo
I think women understand "private" just fine. Protests, including boycotts are a legitimate form of free speech. People who don't like what "private" organizations are doing have the 1st Ammendment right to protest ANY and ALL behaviour they don't like.

The threatened boycott is a free speech issue. If you don't like allowing free speech, ditch the 1st Ammendment.

PS. You can't have it both ways.

49 posted on 08/30/2002 1:45:19 PM PDT by Lorianne
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To: BikerNYC
Exactly. It's a free speech issue.
50 posted on 08/30/2002 1:47:39 PM PDT by Lorianne
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