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Easter curling broadcast in U.S. sweeps away the competition [not from the Onion]
Globe and Mail ^ | 4/25/3

Posted on 04/25/2003 7:20:44 AM PDT by NativeNewYorker

A question: Which sports broadcast drew the largest American television audience on Easter Sunday? A PGA Tour special on CBS or an Arena Football League game on NBC?

The answer: Neither. A one-hour NBC telecast, tape delayed by a week, of the world curling championships earned a 1.2 rating (about 1.2 million U.S. households). That was higher than arena football (.9) and the PGA special (1).

"Easter Sunday is always a tough day to get an audience," said Jon Miller, vice-president of programming for NBC Sports. "But curling did well. I was impressed."

The curling show, which featured three Canadian broadcasters, Don Chevrier, Don Duguid and Elfi Schlegel, not only drew a strong audience, but viewership increased over the course of one hour.

"One of the interesting things that we look at for a show like this is, how does it perform in the two half hours?" Miller said. "The rating actually started at a 1.1 and grew to a 1.3. It was a good show, very well produced and the viewers stayed with it."

The popularity of curling in the United States, as a TV sport, is remarkable. After all, it was hardly known before the 2002 Salt Lake Olympics. A few weeks ago, a taped telecast of the U.S. championships on NBC earned a 1.4. Right now, curling is pulling in more U.S. viewers than the National Hockey League on ABC (average rating of 1.1).



TOPICS: Canada; Culture/Society; Foreign Affairs
KEYWORDS: curling; easter; eh

1 posted on 04/25/2003 7:20:44 AM PDT by NativeNewYorker
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To: NativeNewYorker

2 posted on 04/25/2003 7:21:59 AM PDT by NativeNewYorker (Freepin' Jew Boy)
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To: NativeNewYorker
Exciting stuff, eh?
3 posted on 04/25/2003 7:24:45 AM PDT by ricpic
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To: NativeNewYorker
Actually, I really do like curling. I just wish we had more facilities in Florida so I can participate

Can you imagine the upset it would cause in Canada if the US started regularily punking the 'Nucks in curling?

Hey...we now own the Mexicans in soccer (and they aint happy 'bout that in Meh-he-co). Lets dominate the Nucks in curling
4 posted on 04/25/2003 7:45:40 AM PDT by UCFRoadWarrior (We Buy No French Wine Because Of French Whine)
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To: NativeNewYorker

"Oh, he's got some beautiful wrist action there, eh?"

5 posted on 04/25/2003 8:07:41 AM PDT by The Hon. Galahad Threepwood
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To: NativeNewYorker
I watched it. It was fun to watch, a big upset, and very timely. The Canadians need a little humility right now.
6 posted on 04/25/2003 8:35:12 AM PDT by Mister Baredog ((They wanted to kill 50,000 of us on 9/11, we will never forget!))
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To: NativeNewYorker
Curling is actually quite interesting.
7 posted on 04/25/2003 8:52:40 AM PDT by Interious
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