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CNN, MSNBC Falling Faster Than Fox
The Hollywood Reporter ^ | April 30, 2003 | Andrew Grossman

Posted on 04/30/2003 12:43:40 AM PDT by Timesink

CNN, MSNBC Falling Faster Than Fox

April 30, 2003

By Andrew Grossman

NEW YORK (Hollywood Reporter) - All three major cable news services have reason to boast based on their April ratings, although judging by last week's results, some networks are falling to their usual numbers faster than others as the Iraqi war winds down.

And the broadcast networks also had reason to smile as its evening news viewership turned up 7% last week compared to the previous week, according to Nielsen Media Research. The Big Three's lack of gains during the Iraqi war brought a new flood of speculation about the future of the nightly newscasts.

But while the broadcasters' numbers failed to jump as high as their cable rivals during the war, they are remaining relatively stable in the aftermath as viewers tuning in just for war news are starting to abandon CNN, and MSNBC, and to a lesser degree, Fox News Channel. An average of 27.28 million people watched one of the Big Three newscasts in the week ending April 25 compared to 25.5 million the previous week.

Fox and MSNBC posted record viewership, and CNN had its best showing since the 1991 Gulf War (news - web sites). Fox won the overall cable primetime ratings race averaging 3.53 million viewers, a 203% gain. CNN finished third behind TNT with 2.27 million viewers, a 126% gain, and MSNBC grew the most, by 214,000 to average 1.15 million viewers to finish eighth. The numbers are through April 27.

CNN attracted more total viewers, 105 million overall to 86 million for Fox and 72 million for MSNBC, but Fox's viewers watch for much longer periods at a stretch, which enabled it to top CNN by 1.26 million viewers.

Initial returns from the restructured 7-9 p.m. ET hours on CNN and MSNBC show MSNBC closing the gap among all viewers from a deficit of 1.15 million in March to 914,000 in April. At 7 p.m., CNN's 988,000-viewers lead in March dropped to 706,000 while its 1.3 million advantage at 8 p.m. fell to 1.02 million.

For the day, Fox beat Nickelodeon, averaging 2.3 million viewers, a 237% gain; CNN finished third with 1.57 million, a 184% jump. MSNBC finished eighth with 834,000 viewers, a 199% leap.

Cable's slippage as the war ended is no surprise, but CNN and MSNBC have fallen faster than Fox.

Last week, Fox finished 2nd in primetime behind TNT, while CNN slipped to 12th, and MSNBC to 27th. And the year-to-year gains were much more modest as well, although Fox still showed triple-digit growth.

For the week ending April 27, CNN grew by only 30% from the previous year to 1.05 million viewers in primetime, while MSNBC posted a 51% gain to 507,000 viewers. Fox finished with 2.34 million viewers, a 142% gain.

The trends were similar among the key adult 25-54 demo as Fox won the month averaging 1.48 million adults, a 266% gain. CNN jumped by 247% to 974,000, and MSNBC drew 578,000 adults for a 221% jump. But last week, while Fox still showed a 184% year-to-year gain in the demo, CNN grew by 40% and MSNBC by 39%.

In the 7-9 p.m. slot, where both CNN and MSNBC launched new programs in April, CNN was the only network to lose viewership from March, dropping by 9% from 7-9 p.m., where Paula Zahn began her new show on March 31.

From 8-9 p.m., Zahn's numbers fell 13% below CNN's March figures when the network aired "Connie Chung Tonight" and war coverage anchored by Aaron Brown. She fared better at 7 p.m., dipping only 3% after replacing "Crossfire."

For MSNBC the results were mixed. The network grew by 14% from March in the 7 p.m. hour with "Hardball," which replaced "Countdown Iraq (news - web sites)." But at 8 p.m. Keith Olbermann's new "Countdown" show lost 3% from March when Bill Press and Pat Buchanan (news - web sites) debated.

Fox grew by 14% from 7-9 p.m. in April compared to March with "The O'Reilly Factor" growing by 10% at 8 p.m. and a 7 p.m. Shepard Smith newscast climbing by 21%.

The top five cable news shows all belonged to Fox in April led by "The O'Reilly Factor," which averaged 4.63 million viewers followed by "Hannity & Colmes" with 3.85 million and "On the Record" with 3.54 million.

Reuters/Hollywood Reporter


TOPICS: Business/Economy; Front Page News; News/Current Events
KEYWORDS: cablenewsnetwork; cnn; fnc; fox; foxnews; foxnewschannel; foxnewsratings; msdnc; msnbc; televisedwar

(Wish I had a similar graphic for CNN.)
1 posted on 04/30/2003 12:43:40 AM PDT by Timesink
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To: Timesink
Last week, Fox finished 2nd in primetime behind TNT, while CNN slipped to 12th, and MSNBC to 27th

Amazing

2 posted on 04/30/2003 1:45:43 AM PDT by KansasCanadian (I didn't check to see if this was already posted just to BUG YOU)
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To: Timesink
FoxNews would do well to dump Greta and put Joe Scarborough in her place to secure the 10 p.m. est timeslot. Many are switching to watch Joe.
3 posted on 04/30/2003 3:09:19 AM PDT by Elkiejg
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To: Elkiejg

What? Dump the Queen of Fox News for some Joe Blow from another network? Never!

4 posted on 04/30/2003 3:15:55 AM PDT by SamAdams76 (California wine beats French wine in blind taste tests. Boycott French wine.)
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To: Timesink
"And the broadcast networks also had reason to smile as its evening news viewership turned up"


Some of us wanted to catch the local weather *L*
5 posted on 04/30/2003 4:05:02 AM PDT by bart99
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To: Elkiejg
"FoxNews would do well to dump Greta and put Joe Scarborough in her place to secure the 10 p.m. est timeslot. Many are switching to watch Joe."


I switch over to watch Scarborough........ I think he is terrific..... really confronts his guests. Greta has this self-serving smile...... and when she started to refer to her roundtable of armchair generals as "My Generals", I had had enough of her.

Although, I did catch the end of last night's show, where she blasted the Sheriff's department rep for arresting that guy who saved the three children in the fire - for not "calling to check in with his probation officer". She thought that was terrible to have arrested him, and made it clear. First time I've seen her take a strong stance on just about anything.
6 posted on 04/30/2003 4:11:42 AM PDT by bart99
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To: bart99
I wish they'd put on a "NIGHTLY" News program like abc, nbc, cbs does and our local TV channels could pick it up to replace the alphabet news coverage of petah, tom and dan. They could also do a weather channel to replace the CRAPPIE one now on cable.
7 posted on 04/30/2003 5:01:57 AM PDT by GailA (Millington Rally for America after action http://www.freerepublic.com/focus/f-news/872519/posts)
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To: bart99
I too prefer to watch Joe Scarborough's show....I only wish he was on Fox.
8 posted on 04/30/2003 5:09:04 AM PDT by mystery-ak (The War is not over for me until my hubby's boots hit U.S. soil)
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To: All
Daily breakdown:

5 to 6 am = Assorted
6 to 9 am = F&F
9 to noon = Fox and some clicking
noon to 3 pm = Rush on Radio and Fox on TV (Unless they dump a presser)
3 to 6 pm = Fox base and clicking
6 to 7 pm = Brit
7 to 10 pm = Tina's Yankees (or DVD)
10 pm till 11:35 clicking between Fox and Pms, (CNN removed)
11:35 Jay Leno's Monologue

9 posted on 04/30/2003 5:26:46 AM PDT by The Wizard (Saddamocrats are enemies of America, treasonous everytime they speak)
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To: Timesink
I can't believe a conservative would watch anything other than Fox News. I do wish they would corral Michele Maulkin and/or Ann Coulter for a program. Talk about a viewership jump, both ladies would be worth whatever salary they asked.
10 posted on 04/30/2003 5:35:29 AM PDT by MissAmericanPie
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To: Elkiejg
Joe has the best show on cable.
11 posted on 04/30/2003 5:46:10 AM PDT by tkathy
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To: Timesink
Not as good as yours (took me 5 min) but....



12 posted on 04/30/2003 6:16:57 AM PDT by smith288 (Thats right, Christianity is exclusive, you have to love animals to be in PETA, is that exclusive?)
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To: SamAdams76
Never!

I agree. FNC Needs a talented woman in that time slot.

13 posted on 04/30/2003 8:24:13 AM PDT by Mike Darancette (Soddom has left the bunker.)
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To: Elkiejg
As much as I like Joe Scarborough's show, I don't think Greta's all that bad. She's "grown" quite a bit since being on Fox and she's pretty good, especially with smaller stories that deal with legal issues. We don't want all of the conservatives on Fox, nor do we want Fox to be totally conservative or liberals will dismiss it. I think things are pretty good as-is.
14 posted on 04/30/2003 8:40:58 AM PDT by Question_Assumptions
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To: Timesink
"From 8-9 p.m., Zahn's numbers fell 13% below CNN's March figures when the network aired "Connie Chung Tonight" and war coverage anchored by Aaron Brown."

No one has come right out and said it, but CNN is tired of paying Pauler Zahn the big bucks with nothing to show for it in the ratings - and has moved her to evenings as a way to get rid of her. Her presence on the morning show didn't help the ratings at all, and she won't do well at night either. She'll be somewhere else - another network or news organization - by the end of summer.

CNN also apparently decided that Heidi Collins, the blue-eyed redhead, wasn't a perfect fit for the morning show, as she has disappeared from it after only a week. That leaves the show with playgirl-with-a-pierced-navel Daryn Kagan, Bill "The Hummer" Hemmer (who has a very interesting resume for such a young guy - and who also LOVES the military), and Jack Cafferty who's a crusty old liberal newsguy but a quite funny one.

CNN will, of course, continue to rearrange the deck chairs on their Titanic, and none of it will work - because they still can't figger out the obvious.

Michael

15 posted on 04/30/2003 9:05:11 AM PDT by Wright is right! (Have a profitable day!)
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To: Timesink
Great graphic. Hey, here's a thought.
Maybe we should start referring to CNN and
MSNBC as the sub-Nickelodeon news channels,
or the subniknuz.
16 posted on 04/30/2003 1:19:53 PM PDT by gcruse
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To: SamAdams76
Hey, I have had my doubts about Greta but last night she really burned that sheriff that locked up the guy that ran into a burning building 3 times to rescue 3 kid, one an infant while everyone stood around and watched. The guy failed to call his probation officer and is sitting in jail.
17 posted on 04/30/2003 6:46:16 PM PDT by RJayneJ
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To: Timesink; Common Tator
LOL!
18 posted on 04/30/2003 6:51:20 PM PDT by Howlin
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To: Elkiejg
"FoxNews would do well to dump Greta and put Joe Scarborough in her place to secure the 10 p.m. est timeslot. Many are switching to watch Joe."

Joe Scarborough is the Barry Bonds of MSNBC....

Take him out of their lineup and I go to FOX during his slot -- and bring the infield in for singles hitter, Greta Van Susteren.

19 posted on 04/30/2003 6:58:47 PM PDT by F16Fighter (Democrats -- The Party of Stalin and Chiraq)
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To: Timesink
Maybe their ratings wouldn't fall (refering to all 3) if they didn't pander to the Laci Peterson crowd.

Flame suit on.

20 posted on 04/30/2003 7:05:32 PM PDT by husky ed (FOX NEWS ALERT "Generalissimo Francisco Franco is still dead" THIS HAS BEEN A FOX NEWS ALERT)
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To: Elkiejg
FoxNews would do well to dump Greta and put Joe Scarborough in her place to secure the 10 p.m. est timeslot. Many are switching to watch Joe.

The way Joe has been going after FNC .. I don't see that happening

21 posted on 04/30/2003 7:27:28 PM PDT by Mo1 (I'm a monthly Donor .. You can be one too!)
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To: StarFan; Dutchy; Gracey; Alamo-Girl; RottiBiz; lonevoice; bamabaseballmom; FoxGirl; Mr. Bob; ...
FoxFan ping!

Please FReepmail me if you want on or off my infrequent FoxFan list.

22 posted on 04/30/2003 10:34:19 PM PDT by nutmeg (USA: Land of the Free - Thanks to the Brave)
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To: nutmeg
Thanks for the heads up!
23 posted on 05/01/2003 8:30:50 AM PDT by Alamo-Girl
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