Free Republic
Browse · Search
News/Activism
Topics · Post Article

Skip to comments.

Soft Drink Politics: 'Mecca Cola' Takes Off In France
CNSNews.com ^ | April 30, 2003 | Eva Cahen

Posted on 04/30/2003 2:00:55 PM PDT by Tailgunner Joe

While some people express anti-U.S. sentiment through terrorist attacks or noisy demonstrations, a Tunisian-born French businessman has created a soft-drink company whose aim is to protest America's foreign policy.

Tawfiq Mathlouti launched his company, the Mecca Cola Beverage Company, last November in Paris. He touts his soft drink as an alternative to Coca Cola and Pepsi Cola and says it's primarily a "political product."

To date, Mathlouti has sold 14 million 1.5-liter bottles in supermarkets and grocery stores in Europe, the Middle East and even some African nations, and he said he has orders for 600 million liters through the end of December.

"It is a political product, which is using a commercial support platform," Mathlouti said. "It is an act of political protest against American-Zionist crimes. We are very angry at American policy."

A new Mecca Cola factory in the Moroccan city of Casablanca is due to go into full production in June. Each bottle of the soft drink says, in the local language: "No more drinking stupid, drink with commitment" and "Don't shake me, shake your conscience."

Mathlouti gives 20 percent of his net profits to charities, including 10 percent to organizations helping Palestinian children and 10 percent to local charities in the countries where the sales originate.

Nicholas O'Shaughnessy, professor of communications and marketing at the University of Keele in Britain and an expert on propaganda, said Mecca Cola's marketing techniques are a completely new kind of protest that could be more than just a passing trend.

"It is taking over the system of consumer signification and giving it a political meaning. Nobody has exploited the politics of the consumer before," O'Shaughnessy said.

"The special feature is the particular message which is being conveyed: that we're not anti-West. This is a political protest against America, not a rejection of Western culture. It's saying, 'we like your culture but we don't like your politics.'"

Mathlouti confirmed that view.

"We are taking what's best in American culture and we are fighting them with that. We don't have hatred or a rejection of the West," he said. "We have an immeasurable hatred for American policy."

Mathlouti described American policy as "based on crime, segregation and the exploitation of others, and of plundering, and theft."

He was equally vocal in his criticism of Israel's government.

"Zionism is a criminal and racist ideology close to Nazism, which I will fight without stopping," he said.

"But that has nothing to do with being Jewish or not being Jewish because that's an old accusation, saying that if we are against Israel we are against the Jews. We are not against the Jews. There are many Jews who are against Israel, against Zionism, against crimes," he said.

Mathlouti has even sold a container of Mecca Cola to a distributor in Detroit and said that discussions are currently underway for expanded distribution in various U.S. states.

Since Mecca Cola's introduction last year, start-ups have launched other political sodas including Qibla Cola in Britain and Muslim Up in France.

As to the future, while some have contemplated the possibilities of other "Mecca"-branded products, Mathlouti said it is too early to discuss that.

However, he said would like to expand Mecca Cola to Latin America, specifically to Venezuela and Argentina, where he believes his product will appeal to wide anti-American sentiment.

"We will dethrone Pepsi and Coca Cola from all the other countries that are fed up with American hegemony, and not only Muslim countries," he said.


TOPICS: Business/Economy; Culture/Society; Foreign Affairs; Front Page News; News/Current Events
KEYWORDS: cola; france; meccacola; parisriots; rop

1 posted on 04/30/2003 2:00:55 PM PDT by Tailgunner Joe
[ Post Reply | Private Reply | View Replies]

To: Tailgunner Joe
His largest market could be in Hollywood.
2 posted on 04/30/2003 2:03:35 PM PDT by Russ
[ Post Reply | Private Reply | To 1 | View Replies]

To: Tailgunner Joe
Mathlouti has even sold a container of Mecca Cola to a distributor in Detroit and said that discussions are currently underway for expanded distribution in various U.S. states.

That'll last. If I see this garbage on a shelf, I'll be walking out of the store with a pocketful of Mecca-Cola caps.

3 posted on 04/30/2003 2:05:19 PM PDT by wideawake (Support our troops and their Commander-in-Chief)
[ Post Reply | Private Reply | To 1 | View Replies]

To: Tailgunner Joe
I am gonna have a laugh when we find out that Mecca cola is owned by Jews :P
4 posted on 04/30/2003 2:05:24 PM PDT by BrooklynGOP
[ Post Reply | Private Reply | To 1 | View Replies]

To: Tailgunner Joe
The left again defines not what they are for or what they offer but by being against. This is of course capitalism.
5 posted on 04/30/2003 2:07:17 PM PDT by longtermmemmory
[ Post Reply | Private Reply | To 1 | View Replies]

To: BrooklynGOP
Coke will just buy him out.
6 posted on 04/30/2003 2:08:52 PM PDT by CollegeRepublican
[ Post Reply | Private Reply | To 4 | View Replies]

To: Tailgunner Joe
Most products made with political intent are of sub-par quality in the idea that ideology will trump any flaws. However, some people are willing to overlook that to support a cause.

A gay friend of mine reports that Pride Beer -- a beer marketed specifically towards the homosexual community -- was the worst beer he's ever tried. But (checking the Internet) it's still on the market, after several years, so politics can make sales.
7 posted on 04/30/2003 2:09:50 PM PDT by Celtjew Libertarian
[ Post Reply | Private Reply | To 1 | View Replies]

To: CollegeRepublican
Spread a rumour that Mecca cola is owned by Jews who add pork products into it and he is done :~)
8 posted on 04/30/2003 2:12:46 PM PDT by BrooklynGOP
[ Post Reply | Private Reply | To 6 | View Replies]

To: Celtjew Libertarian
A gay friend of mine reports that Pride Beer -- a beer marketed specifically towards the homosexual community -- was the worst beer he's ever tried. But (checking the Internet) it's still on the market, after several years, so politics can make sales.

Reminds me of an old Saturday Night Live fake commercial. Schmitt's Gay. The song that was played in the song was the guitar into to Van Halen's "Beautiful Girls". Go figure.

9 posted on 04/30/2003 2:13:14 PM PDT by Dan from Michigan ("I have two guns. One for each of ya." - Doc Holliday)
[ Post Reply | Private Reply | To 7 | View Replies]

To: Celtjew Libertarian
A gay friend of mine reports that Pride Beer -- a beer marketed specifically towards the homosexual community -- was the worst beer he's ever tried. But (checking the Internet) it's still on the market, after several years, so politics can make sales.

Reminds me of an old Saturday Night Live fake commercial. Schmitt's Gay Beer. The song that was played in the ad was the guitar into to Van Halen's "Beautiful Girls". Go figure.

10 posted on 04/30/2003 2:13:32 PM PDT by Dan from Michigan ("I have two guns. One for each of ya." - Doc Holliday)
[ Post Reply | Private Reply | To 7 | View Replies]

To: Celtjew Libertarian
A gay friend of mine reports that Pride Beer -- a beer marketed specifically towards the homosexual community -- was the worst beer he's ever tried. But (checking the Internet) it's still on the market, after several years, so politics can make sales.
There's a sucker born every minute ...
11 posted on 04/30/2003 2:15:38 PM PDT by eastsider
[ Post Reply | Private Reply | To 7 | View Replies]

To: Tailgunner Joe
France, that economic powerhouse, brings out its big gun - a cola you can't drink with booze.
12 posted on 04/30/2003 2:19:21 PM PDT by mabelkitty
[ Post Reply | Private Reply | To 1 | View Replies]

To: eastsider
"Mathlouti gives 20 percent of his net profits to charities, including 10 percent to organizations helping Palestinian children and 10 percent to local charities in the countries where the sales originate."

No way any of this is getting into the hands of terrorists, right? I don't expect anyone will do anything about it either, it's not like we are at war with islamic terrorism or anything.
13 posted on 04/30/2003 2:21:53 PM PDT by Desecrated (A nickel of every tax dollar should go toward the defense of America)
[ Post Reply | Private Reply | To 11 | View Replies]

To: Desecrated
Let's hope that greed keeps the money in Mathlouti's pocket and not in the coffers of the terrorists.
14 posted on 04/30/2003 2:44:50 PM PDT by eastsider
[ Post Reply | Private Reply | To 13 | View Replies]

To: Russ
Wonder if he will have the gall to try to market it in America?
15 posted on 04/30/2003 2:47:13 PM PDT by Warren
[ Post Reply | Private Reply | To 2 | View Replies]

To: Tailgunner Joe
'Mecca Cola' Takes Off In France

This just in: Italian wine Takes off in US.

16 posted on 04/30/2003 3:04:30 PM PDT by Defiant (Iraqtion. That swelling pride that results from raising the staff of freedom.)
[ Post Reply | Private Reply | To 1 | View Replies]

To: Tailgunner Joe
France . . . . The OTHER Muslim Country.
17 posted on 04/30/2003 3:08:31 PM PDT by BenR2 ((John 3:16: Still True Today.))
[ Post Reply | Private Reply | To 1 | View Replies]

To: Tailgunner Joe
Re the Mecca Cola factory in Casablanca... so THAT'S where they put the WMD!!!!

Have any of you ever TASTED those "off-off" brands of cola??? At my local supermarket the kids who do the bagging say those brands taste like gasoline!
18 posted on 04/30/2003 5:28:33 PM PDT by CarmelValleyite
[ Post Reply | Private Reply | To 1 | View Replies]

To: CarmelValleyite
I don't know about the taste, but I heard that Camel Sweat Mecca Cola was Saddam's favorite soft drink.
19 posted on 04/30/2003 5:33:19 PM PDT by Free ThinkerNY (Anti-Warriors are Pro-War on America)))
[ Post Reply | Private Reply | To 18 | View Replies]

To: mabelkitty
The empties do make a mean Molotov cocktail.
20 posted on 04/30/2003 9:56:50 PM PDT by pave palestine
[ Post Reply | Private Reply | To 12 | View Replies]

To: Tailgunner Joe
So what is next ? "Sharia" Burger ?
21 posted on 04/30/2003 10:38:47 PM PDT by TigerLikesRooster
[ Post Reply | Private Reply | To 1 | View Replies]

Comment #22 Removed by Moderator

To: Tailgunner Joe

BTTT, especially with parts of Paris burning.


23 posted on 11/04/2005 6:23:27 PM PST by Dane ( anyone who believes hillary would do something to stop illegal immigration is believing gibberish)
[ Post Reply | Private Reply | To 1 | View Replies]

To: Tailgunner Joe
Is Coca Cola Kosher? (Scroll to bottom)

Always thought Coke tasted better with real sugar, now I know to look for it as "Kosher for Passover". Learn something new everyday.

24 posted on 11/04/2005 6:28:00 PM PST by P.O.E.
[ Post Reply | Private Reply | To 1 | View Replies]

To: Tailgunner Joe

And now for the rest of the story...

Confidential sources have indicated that this is in fact a CIA plot. The secret ingredient in Mecca Cola is an extract from pig's blood...

If you have any doubts, heat it and it smells like bacon.


25 posted on 11/04/2005 6:31:54 PM PST by CommandoFrank (Peer into the depths of hell and there you will find the face of Islam...)
[ Post Reply | Private Reply | To 1 | View Replies]

To: Tailgunner Joe

American-Zionist crimes? what???

Constantly repeating an accusation apparently lends it some credibility apart from the evidence.


26 posted on 11/04/2005 6:42:02 PM PST by Rocky (Air America: Robbing the poor to feed the Left)
[ Post Reply | Private Reply | To 1 | View Replies]

To: BrooklynGOP

Maybe Achmed Cohen..


27 posted on 11/04/2005 7:11:51 PM PST by sheik yerbouty ( Make America and the world a jihad free zone!)
[ Post Reply | Private Reply | To 4 | View Replies]

To: CommandoFrank
And now for the rest of the story... Confidential sources have indicated that this is in fact a CIA plot. The secret ingredient in Mecca Cola is an extract from pig's blood... If you have any doubts, heat it and it smells like bacon.

It would really be a shame if people started an online urban legend saying that this product contained pigs blood.

28 posted on 11/04/2005 7:18:22 PM PST by gg188
[ Post Reply | Private Reply | To 25 | View Replies]

Disclaimer: Opinions posted on Free Republic are those of the individual posters and do not necessarily represent the opinion of Free Republic or its management. All materials posted herein are protected by copyright law and the exemption for fair use of copyrighted works.

Free Republic
Browse · Search
News/Activism
Topics · Post Article

FreeRepublic, LLC, PO BOX 9771, FRESNO, CA 93794
FreeRepublic.com is powered by software copyright 2000-2008 John Robinson