Not redundancy -- the word he's looking for is "oxymoron".
You gotta like the way Objectivists approach morality issues: "One does not live for the sake of being moral; one acts morally in order to make the most out of his life."
In other words, you don't screw your customer's spouse because it's immoral -- no, you don't screw your customer's spouse because it's bad for business.
That said, my favorite book remains Atlas Shrugged.
You been smokin' dope again, Bob? ;^)
Not a bad book, huh? :-)