I think that the odds of being struck by lightning are somewhat greater than the odds for winning some lotteries (and few people are trying to "improve their chances" of being hit by lighting). An online search reveals figures of 1/600k to 1/700k. The odds of winning the top prize in the 6 of 54 number Texas lottery is 1 in 25.8 million. When the game was 6 of 50 numbers, the odds were 1 in 15.9 million.
I saw lightning strike a traffic light pole when I was about 25 feet away in my car (I was stopped at that light). Needless to say, the traffic light went out.
I recently learned that a friend of mine was struck by lighting while a passenger in someone's car. I was surprised when he said he never saw a doctor about it.