So the truth is that it is simply a relabeling of good Republican principle for its benefits to minorities. That is not nothing, even among whites--the Democrats make a killing not only among blacks but with some whites on their "compassion". Whites want to think well of themselves and, by-and-large, believing that their vote is good for minorities matters to them.
There is little downside risk and you could perhaps peel off 20-25%, which would spell absolute doom to DemonRATs.
Of course, we don't have to label it anything but another "Contract with America". Just put in the contract all the flashpoint issues which portend to drive a wedge between the DemonRATs core constituencies (minorities) and one of its core funding sources (teacher unions). These policies do not benefit just minorities, but anyone wanting to send their children to private schools.