'Share The Love'(TM) -- Red Lobster Launches New Branding
ORLANDO, Fla., July 9 /PRNewswire/ -- Red Lobster this week launched a new branding identity for its 673 restaurants across North America that emphasizes the unique position Red Lobster holds of making the flavors and the feelings of the seaside available to everyone....
The new branding comes after an extensive study of consumer trends. That research -- by psychologists and also uncovered through broad-based consumer research -- found new insights into the connection seafood offers to consumers:
- "Breaking through the shell" of seafood is a metaphor for human connection as people seek to break through their tough outer shells.
- Seafood such as lobster, crab and shrimp is hand-held, making it casual and shareable. While eating other foods is a singular activity often involving a knife and fork, seafood is more tactile and easier to share.
- Both these traits make seafood a unique catalyst for connection, allowing people to connect over a plate of shrimp, lobster or crab more than they do over any other food.
"Red Lobster has always been about discovery and inclusion," said Red Lobster President Edna Morris. "For many people, their first introduction to delicacies like Maine lobster and Alaskan king crab legs was at Red Lobster. And in these stressful times, as people come to casual dining restaurants to re-connect, the Share the Love(TM) message is more important than ever."
"Consumers connect over seafood in very profound, unique ways. When you put a plate of shrimp or crab legs in front of a table of people, they connect and share more than the food. They share themselves," Morris said. "We are excited about Share the Love(TM) because it reflects our 35-year history of bringing the flavors and the feelings of the seaside to everyone."
|Our Bountiful Array of Seafood
Awaits Your Attention
Visit our BUFFET and select as much or as little as you like from Soup, Salad, Hot Entrees and Desserts
Maryland Crab Soup
25 SALAD BAR ITEMS
40 HOT ENTREES
NOTE: The management asks that those who have not purchased the soup, hot entrees, or desserts with their meal, neither take items from these areas, nor share with others. Those who choose to eat from these areas, or share with others will be charged accordingly. Your cooperation is appreciated.
Items on buffet or subject to change due to availability seasonally.
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5909 Coastal Hwy.
Ocean City MD 21842
That paragraph explains everything.
Edna Morris was a sap.
She didn't write it, of course; it's PR Department boilerplate. But she approved it...
And, for all we know, she might've actually believed this silly horse hockey.
Whole lotta sharin' goin' on!!! (apologies to Jerry Lee Lewis).